On February 13, Beijing ushered in the first spring snow of the Year of the Tiger in the Lunar Calendar, and the Forbidden City was once again on the hot search because of this snow. In recent years, as soon as it snows, tickets to the Palace Museum will be difficult to find, and even if the weather forecast has just released the snow forecast, the tickets for the Palace Museum will be sold out immediately.
In recent years, visiting museums has gradually become an important option for people to travel or punch in, and videos of live broadcasting the process of visiting museums are not uncommon on social platforms. According to data, before 2020, about 1.2 billion people visit museums every year, and even in 2020 after the outbreak of the epidemic, the number of people visiting museums will be close to 600 million, and the reservation rate of museums in Beijing, Shanghai, Fujian and other places has exceeded 95%.
As early as 2008, some museums across the country have been open to the public for free, more and more people take the initiative to enter the museum to visit, the distance between reality and history is getting closer and closer, and people's ways to perceive history are becoming more and more abundant. Today, the mainland has achieved its goal of having an average of one museum per 250,000 people on schedule.
Since 2003, we have added about 200 to 300 museums a year. According to the State Administration of Cultural Heritage, by the end of 2020, there were 5,788 museums in the country, about 70% of which were built in the past 20 years. At present, there are nearly 30 cities in China that want to build a "city of museums" and a "city of museums". It has been argued that when the per capita annual income reaches $8,000, the museum will enter a period of rapid expansion. At the moment, we are moving in that direction.
2021 marks the 100th anniversary of the birth of modern Chinese archaeology and the 100th anniversary of the discovery of Yangshao culture. At this important historical juncture, important archaeological excavations such as the Tomb of the Marquis of xiahou in the Western Han Dynasty, Sanxingdui in Sichuan, and liangzhu cultural sites in Zhejiang have refreshed people's enthusiasm for "archaeology" time and again.
As the century-old archaeology of the mainland enters a period of harvest, the eye-catching archaeological achievements have attracted the favor of the cultural tourism market, and the song and dance "Tang Palace Night Banquet", the cultural and cultural programs "National Treasures Exhibition Season", "China National Treasure Conference" and "China National Treasure Conference" have received wide attention, and the TV audience has exceeded 100 million. On the Internet, the relevant videos have been played more than 10 million times, the Number of Weibo topics on the International Museum Day event has exceeded 2 billion, and the number of views on short video platforms has reached 73.2 billion times.
Corresponding to the booming museum industry is the change in the talent market, and Chinese social archaeology and museology are quite popular in universities. 21 universities have been newly added as master's degree authorization points for cultural relics and museums, and the Ministry of Education has listed "museums" subjects separately in the catalogue of postgraduate degree awarding disciplines (draft for comment) released at the end of the year. The news that all students chose archaeology and museology majors once sparked a heated discussion on the Internet.
In the past four decades, the rapid economic development, rising national strength, affected by the external environment, the protection and revival of excellent traditional culture has attracted more and more extensive attention from society. Scholarship has never existed independently of society, and Dai Xiangming, a research librarian at the National Museum of China, once pointed out, "There is a deeper need to explore the origin of Chinese civilization beyond the general academic significance." Behind the "museum fever" reflects the power of the revival and rise of traditional culture.
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