Go straight to the point.
In the mainstream media market, tv media has a good market share, and in the TV media market, each TV station has to make its own strange moves to ensure its own influence, combined with the market reputation and heat comparison, the TV market can be divided into CCTV and local stations, of which CCTV has always occupied the position of the so-called bellwether, local stations are naturally competing for other market shares in addition to CCTV.
CCTV aside, several TV media such as Hunan TV, Zhejiang TV, Jiangsu TV, and Shanghai TV have been recognized by most viewers in the local TV market.
Compared with Hunan TV and Zhejiang TV, Shanghai TV can only be regarded as a rising star, compared with the "predecessor" local station, Shanghai TV lacks enough brilliant variety shows, and in the future, if you want to get more audience recognition in local stations, Shanghai TV must occupy a larger share in the variety market.
Compared with CCTV, the advantage that local stations have in program production is that they can make the program more entertaining, that is to say, they can invite more traffic stars.
"Extreme Challenge", "Chasing the Light Bar Brother", "Golden Song Youth", these Shanghai TV variety shows that are quite recognized by the audience, all of them rely on the popularity of traffic stars to ensure market share.
However, compared with Hunan TV and Zhejiang TV, Shanghai TV is still slightly lacking in the production of variety shows.
On the other hand, Shanghai TV is also not brilliant enough in the production of the party, because there is no way to cooperate with more stars, resulting in the overall lineup of the Shanghai TV series of galas is not a grade at all compared with Hunan TV, from this point of view, how can the audience recognize Shanghai TV?
However, on the road of catching up with other stations in Shanghai, the behavior of their own hosts made this catch-up journey more difficult.
The overturning incident of the Shanghai TV host once again questioned the business level ability and personal self-requirements of the local TV host, not to mention the impact on the host's own future career development, for the Shanghai TV station, it was enough to make its market reputation hit again.
In contrast, it seems that the gap between Shanghai and other local stations has become wider and wider, in addition to the unsurpassable market share of variety shows, there are also serious problems in the ability of the host of the station.
Hunan Satellite TV He Jiong, Wang Han and others have been recognized by the audience, Zhejiang Satellite TV Hua Shao, Yi Yi and other people can get the market affirmation, who is the representative host of Shanghai TV? Who will the audience remember?
The impact of the Shanghai TV host overturning incident is far more than that, when the TV station itself is rejected by the audience, do those young hosts who work for Shanghai TV need to think about their future development direction? In terms of results, the host competition players Liu Zhongmeng and Zhou Yu have chosen to jump from Shanghai, which is obviously a kind of disapproval of the future development prospects of the platform.
In the case that the façade host cannot appear on the stage, and the new faces with great potential choose to jump ship, Shanghai TV is overstretched in the choice of hosts.
However, for the host Baikley, it seems to have ushered in another opportunity for his career development.
Baikli entered Shanghai TV in 2008, but the sense of existence has always been not high, coupled with the undesirable market share of Shanghai TV itself, even if it has been debuting for a long time, it is still a new face in the eyes of most audiences.
After the shanghai station host overturned and was questioned by the audience, the representative program "China New Blind Date" obviously needed to re-select the program host, on this basis, the figure of Bhakli appeared on the host stage, for him, it seems to have become the façade host of Shanghai Station overnight.
It is difficult for Shanghai TV to catch up with other local stations, and it does not have much direction in the choice of hosts in addition to its own representative programs, so that most viewers are not optimistic about the development of Shanghai TV, which eventually leads to the continuous loss of TV viewers.
On the other hand, returning to the production of TV programs themselves, when the programs produced by TV stations cannot be recognized by the audience, how can TV stations be affirmed by the market?
Text/Sheshi
Proofreading/Wang Xixi