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With the rise of Internet media and the decline of traditional television, the once brilliant TV hosting industry is facing an unprecedented challenge. From short video shocks to transformation pains, hosts have to find new ways out. This article takes you through the changing landscape of the industry and how hosts are finding opportunities to survive in the midst of change.
Host Bekri sent out a video in which he said with emotion that the once high-profile profession of TV host is now facing the dilemma of unemployment.
The once hot TV media industry has now been reduced to a marginal industry, and viewers are no longer in front of the TV, but immersed in the sea of Internet short videos and entertainment. The change is embarrassing, especially for young people who once dreamed of becoming TV hosts.
Not long ago, I interviewed a working TV host, Bai Kli, who recalled the arduous process of being admitted to the Shanghai Theater Academy to study broadcasting and hosting when he was young. At that time, the acceptance rate of this major was comparable to crossing a single bridge, and many students traveled thousands of miles to pursue this dream.
Nowadays, however, the profession of host has become so difficult.
One by one, TV channels were shut down, and there were fewer and fewer job opportunities for hosts. Bakri can't help but sigh that the TV stations have been shut down, so what opportunities are left to pursue? The industry seems to have lost its home, like a desert without an oasis.
TV ratings have plummeted under the onslaught of short videos, and once-popular shows have now had to be shut down. This has led to rising production costs and diminishing advertising revenue. Eventually, it all reflected in the hosts, who began to lose their jobs and fell into a career crisis.
Bakri mentioned his wife, Zhang Yangguo, who is also a well-known host. Zhang Yangguo graduated from Shanghai Maritime University instead of a broadcasting and hosting major. However, with her talent and hard work, she became an outstanding host. This begs the question: how much professional background and knowledge does a presenter really need to be successful? In the current Internet age, viewers are more inclined to interact with streamers with strong personalities than to hear rigid lines.
TV presenters are beginning to face great challenges in their careers, especially variety entertainment hosts, as regular shows have been suspended or merged.
They had to find new ways to adapt to the changes in the industry.
Some hosts choose to start their own business and become the boss of the company, such as Ma Yilin, who used to be a well-known host, but has now transformed into a beauty and fashion anchor, and even started her own company. Other hosts have ventured into the field of live streaming and become influencers, and although this choice has been questioned, they have found new opportunities in this field. In addition, there are some hosts who choose crossover actors, such as Zhou Jin, who has an excellent performance in the burlesque "Baoxingli" and has become a model for multi-field development.