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HARMAN launches automotive software-only brand audio to deliver Infinity brand sound

Recently, HARMAN released two innovative solutions: Ready Together and Software-Enabled Branded Audio. Ready Together optimizes and enhances the in-car communication and entertainment experience with advanced acoustic technology. Software-Enabled Branded Audio is a customizable software platform that enhances the sound quality and functionality of existing car audio systems with one click. At present, both major schemes have met the conditions for in-vehicle integration.

HARMAN launches automotive software-only brand audio to deliver Infinity brand sound

Software-Enabled Branded Audio provides consumers with a simple, affordable, on-demand activation solution. Without additional hardware changes, consumers can upgrade the non-brand audio experience of the original car and enjoy the sound quality and customization services of HARMAN's well-known car audio brand Infinity.

HARMAN launches automotive software-only brand audio to deliver Infinity brand sound

Software-Enabled Branded Audio's core application capabilities add personalized sound and entertainment capabilities as well as a new customizable sound experience to suit multiple styles of listening preferences.

【Core Functions】

Subscribe to the Infinity brand audio experience on demand: At any stage of the car's lifecycle, it can be easily activated via the in-car infotainment system.

Personalized EQ equalizers, based on HARMAN's patented Personi-Fi technology, can be customized to the user's listening test.

Seat-exclusive tuning, optimised based on the position and number of passengers, enhances the soundstage and enhances overall sound quality.

Multi-user account management, the ability to easily and quickly switch between each user's custom settings.

The customized sound experience is created by HARMAN Virtual Venues technology, which restores the interior space to the acoustics of a real-world performance venue. The sound experience it provides includes:

Live performance mode to recreate the acoustics of the live theater environment.

CLUB mode for a crisp, powerful bass experience.

Vocal mode to highlight conversations by enhancing vocal range with customized filtering.

Software-Enabled Branded Audio's easy-to-use user interface is the control center for users to operate. It can integrate with automakers' e-commerce and cloud service platforms and support service activation.

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