Under the countertrend of chip shortage, FAW Toyota's vitality has not diminished. On November 18, 2021, the 2021 FAW Toyota New Product Launch Conference shone in the XR Studio Hall, showing the confidence and confidence to lead the momentum and create changes under the unprecedented changes in a century, compete for the present and win the future. Above the cloud conference, the elegant and calm Lingfang is undoubtedly the focus of everyone's attention, and also occupies the C position of COROLLA CROSS, which debuted at this conference, Chinese Corolla Ruifang.
Corolla is sharp, sharp, and free-spirited. "Sharp" is an infinitely sharp, overwhelming attack posture, which perfectly fits the exterior design of the car's strong sense of strength; at the same time, "sharp" also represents the deep inheritance of Corolla's quality genes. "Release" is free and unrestrained, extremely energetic, but also the charm of the car's urban quality sense, which means to enjoy a better life with all-round advantages. In addition, "put" also means that the Corolla Sharp Release, like "Crown Land Release", "Ling Fang" and "Rong Fang", is another new member of the FAW Toyota SUV family, which will further enrich the SUV market segment and bring users more new choices for car purchase.
Inheriting the Corolla gene, innovating to create an "all-round home SUV"
FAW Toyota has always been committed to "mass production happiness" for users, and Corolla is undoubtedly the best practitioner of this concept. Since its birth in 1966, Corolla has shouldered the mission of creating happiness for users with excellent quality that exceeds the expectations of users. After 12 generations of innovation, Corolla has met the different needs of users in different eras and different regions with its ultra-high product charm that keeps pace with the times, and has won the wide favor of consumers around the world. At present, Corolla has been sold in more than 150 countries, with global sales exceeding 50 million, creating the first myth of global sales, establishing an unshakable position as the king of the car, and becoming a bright pearl in the history of the world's automobile industry. Similarly, in the 17 years since FAW Toyota introduced it to the Chinese market, the Corolla has also surpassed the attributes of simple cars and started a happy life with nearly 4.5 million users, becoming a veritable national god car.
Based on the trend of consumption upgrading, FAW Toyota is eclectic, boldly explores, integrates the classic of the Corolla with the charm of the SUV, and innovates to create this "all-round home SUV" - the Corolla Ruifang. At the beginning of product development, FAW Toyota started from the design concept of "strong sense of power" and "urban quality sense", fully considered various scenarios of family cars, and forged all-round advantages based on this. Corolla Resplay can not only meet the daily travel of families, but also bring users the fun of "being together" with a large, ultra-practical space and driving performance, allowing users to share good times with their relatives and friends.
The strength of the three benchmarks is blessed to exceed the expectations of users when buying cars
Inheriting the "Corolla" gene and starting from the name of "Ruifang", Corolla Ruifang will have spiritual resonance and emotional co-creation with the three benchmarking strengths of "wide space", "scientific and technological equipment" and "driving at will".
The large body design that surpasses its peers allows the Corolla to sharpen its own bandwidth of seating space and storage capacity. Ample head space can enjoy comfort even if it is a long time to drive; the rear door high door frame design, improve the convenience of getting on and off the car, bringing a spacious and easy to access rear space, you can easily carry a sleeping baby into the back seat, bringing a luxurious space experience for the whole family. In terms of storage, the large luggage space can be loaded with multiple large luggage at the same time, and thanks to the scientific ground height design of the trunk, even female users can easily carry it.
Advanced technology and equipment, enjoy the quality of life. Corolla Respin has a rich and reliable active and passive safety configuration, and has obtained an NCAP 5-star safety rating in overseas start-up markets, giving the whole family the security guarantee of the peak and assuming the important responsibility of protecting the family. In addition, the rich high-tech configuration and convenience configuration bring the family a pleasant and comfortable travel quality, and enjoy the precious family time.
Brand strength architecture, control with the heart. Based on the lightweight, highly rigid body of the TNGA architecture platform, The Corolla Rebbe has unique body stability and smooth driving texture through the optimization of the suspension and wheelbase. Coupled with a new powertrain, the Corolla Reliss has excellent acceleration performance, flexible handling and ultra-low fuel consumption, while indulging in speed and passion while inheriting Corolla's consistent fuel economy.
Write a new chapter of happiness for the "new love family faction"
Responding to and surpassing the needs of the times, Corolla Ruifang came for the majority of "new family lovers". They "value the family, value the practicality, enjoy life and have full confidence in the future", they need a cross-level space that can be full of happiness, can protect the advanced safety of the family, and can cover the flexible driving control of multiple scenes. And the all-round pragmatism is the true commitment of Corolla Ruifang to them.
Get a glimpse of the all-powerful style, and happiness is within reach. On November 19th, Corolla Ruifang will appear at the Guangzhou Auto Show at the same time, and officially open the pre-sale in December, "New Love Family Pie" will also feel the more intimate and cost-effective, more worry-free high-quality and more secure happy life brought by Corolla Ruifang. Inheriting the essence of Corolla's 55 years of car manufacturing and inheriting the advantages of the FAW Toyota SUV family, Corolla Ruifang, which integrates dual high-quality genes, will continue to write a new chapter of home happiness for Chinese users with the core value of all-round practicality.
On the occasion of the debut of the Corolla Sharp Release, FAW Toyota also ushered in a milestone moment when the cumulative sales exceeded 9 million vehicles, playing the clarion call to meet the era of tens of millions. As a new interpreter and practitioner of FAW Toyota's brand concept of "To the Extreme", Corolla Ruifang will form a strong synergy with FAW Toyota brand products, bravely move forward to achieve the goal of 10 million, and escort more Chinese users to travel beautifully!