On November 18, FAW Toyota Lingfang, which is positioned as a "high-end elegant light luxury urban SUV", was launched. The press conference was held under the theme of "Leadership · The theme of "Innovation" adopts the form of XR live broadcast, bringing an immersive visual feast to the audience. As a new member of the SUV "release" family, FAW Toyota Lingfang will not only uphold the HARRIER high-quality gene and interpret the new era style of "Toyota's most beautiful SUV", but also bring users high-quality driving pleasure and enjoyment, becoming another masterpiece of FAW Toyota to impact millions of sales. This time, Lingfang launched a total of 7 models of fuel version and dual engine version, with a price range of 211,800 yuan to 297,800 yuan.
A model of light luxury, for the "new refinement"
At the press conference, Hu Shaohang, secretary of the party committee and general manager of FAW Toyota Motor Sales Co., Ltd., said that in the face of the current market environment with more consumer strength and the continuous growth of users' personalized demand for SUVs, Lingfang is facing the "new refinement" crowd represented by the backbone of the city, conforming to the mainstream consumption concept of "light luxury, new fashion", will pursue an "elegant and relaxed" quality life with users, and is committed to becoming the leader of "high-end elegant light luxury urban SUV".
Born in 1997, Toyota Harrier regards "elegance" as the core of design, and has evolved and innovated due to the development of the times and the changes in user needs, and has won the dual recognition of the market and car owners. After 24 years of hardening, the fourth generation of HARRIER was officially introduced into China and will be put into operation at Toyota's global "zero defect" plant, FAW Toyota Changchun Plant. On the basis of lean production management, FAW Toyota fully adopts TNGA structured manufacturing method, strictly follows Toyota QDR standards, fully retains HARRIER's high-quality genes, brings users an experience beyond expectations, and sets a model of market segment value.
Uncompromising "high value" for beauty
Since the original HARRIER has been used so far, the "eagle beak type upper grille", with the sharp eye headlight design that integrates the trinity of day running lights, turn signal lights and contour lights, the new Harrier has created an overall flying eagle-style smoothness. The more low-resistance and smooth side shape creates a very running shape, and the iconic taillights on the left and right of the rear and the unique tail curved shape make the beauty of the elegant details more extreme.
The unique saddle-shaped center console, as well as the curved door interior panels and front instrument panels, use a large number of matte metal high-end materials, combined with delicate leather strips and shiny metal buckles and other details to create a more elegant interior cockpit.
Arriving at the "high performance" of low-carbon far away
Based on Toyota's TNGA-K high-end platform, Lingfang has a lighter, highly rigid body, combined with a heavy and flexible suspension tuning, to achieve a powerful power output of 163 kilowatts. Equipped with a variety of Toyota's global leading power combination, the fuel economy of the Lingfang is far beyond the same level, and the fuel consumption of the 2.0L fuel version is only 6.0L per 100 kilometers, and the dual-engine version is as low as 4.5L.
In addition, lingfang is equipped with a new generation of Toyota Safety Sense safety and 7 SRS airbags as standard, under the blessing of high rigidity body, to create a "entry is the peak" safety fortress, bringing ultimate protection to the driver and occupants.
Escort the "high-tech" of quality life
Dual 12.3-inch full LCD color multi-function instruments with central control large screen, Toyota Zhixing interconnection, JBL audio, with the leading central control facial recognition and speech recognition system, Lingfang provides users with more calm and convenient practical value, bringing a driving experience comparable to luxury brands. In addition, as the first FAW Toyota product equipped with a "dimming panoramic sunroof", Lingfang can actively control the speed of the car to switch the light in the car, creating a warm or bright atmosphere space for users, highlighting the unique delicate human care.
Above 9 million, it is the first time for the whole people to create content
At the listing conference of Lingfang, FAW Toyota officially announced that its cumulative sales exceeded 9 million. The cohesion process of these 9 million users is also the process of FAW Toyota's continuous evolution of itself and continuous empowerment of customers and society. In the face of huge opportunities and challenges in the future, standing at a new starting point of 9 million vehicles, FAW Toyota is accumulating strength to accelerate the strategic goal of annual sales of one million vehicles and tens of millions of users, and will further strengthen product strength at the product level and consolidate the position of each model in the market segment.
Putting users first has always been the core value concept of FAW Toyota. In the new era of co-creation and symbiosis with users, FAW Toyota is committed to allowing more users to participate in the creation and sharing of brand spirit and product value. During the listing period, FAW Toyota will create a fan experience activity with the theme of "Empathy, Co-creation and Sharing - Lingfang Mass Experience Plan" with the participation of manufacturers, media and fan users. At that time, fans and close friends of the FAW Toyota brand will be linked to share car stories and life insights through platforms such as Douyin and Sina, and jointly write an elegant life of Lingfang. Every user will be the experience officer of the new car, Lingfang as a set of "high value, high performance, high technology" value choice, look forward to in-depth interaction with more users.
The Listing of Lingfang is another blockbuster model launched by FAW Toyota under the guidance of the "Three Strategies" brand concept by continuing to practice the brand concept of "To the Extreme". The product power and subversive innovative marketing model supported by the "three highs" will help Lingfang reshape the light luxury model of the urban SUV market segment, and also inject new vitality into the beautiful driving life of the "new sophistication" crowd.