Author: Less words
On February 15, some media reported that the black cat and white cat models under Great Wall Euler have not accepted new car orders. Some dealers said that the Great Wall Euler brand issued a notice to the 4S store, requiring all dealers to remove the promotional materials and exhibition vehicles of the black cat and white cat of Euler Automobile from the zero point of the 15th, and asked to stop receiving orders from the black cat and white cat of Euler Automobile, and at the same time clearly informed the manufacturer that it no longer accepted orders.
In this regard, the Great Wall Euler did not make an official response to the outside world. From the official Mini Program booking channel of Euler Automobile, it was found that there is no order channel for black cat and white cat models on the page, only the introduction information of Euler good cat.
A few days ago, when some netizens asked the reason why the black cat stopped accepting orders in the official Weibo comment area of Euler Automobile, Euler Automobile replied that due to the shortage of chips, the supply of spare parts could not guarantee production and many other reasons, resulting in a large backlog of orders for black and white cat models, the customer purchase cycle was too long, affecting the customer experience, and the manufacturer would coordinate internal resources to meet the existing order scheduling plan faster. Euler Automobile also said that the stop receiving orders of the whole vehicle does not mean that the supply of spare parts will stop.
Source: Euler Auto Weibo
It is understood that the "cat series" of great wall Euler has four product series of good cat GT, good cat, black cat and white cat, of which black cat and white cat are mini cars, and the guidance price is 69,800 yuan to 84,800 yuan and 71,800 yuan to 88,800 yuan, respectively.
In January 2022, Euler automobile sales were 13229 units, the good cat series sales were 9020 units, and the sales of black cats and white cats were 4209 units, down 58.90% month-on-month. According to the data of the Association, the sales of euler black cats in January were 3891 vehicles, down 36.1% year-on-year.
(This article is for reference only and does not constitute investment advice, and you do so at your own risk)