Wu Yifan, who was once the top stream, is being abandoned by capital and the public.
Author | Ouyang Shixin
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"Mr. Wu, this time, it's a decisive battle."
The "final battle" between Wu Yifan and Du Meizhu began on the evening of July 18. The hardships of Monday morning did not stop netizens from eating melons and "upholding justice", and the relevant hot searches took turns to appear on the Weibo list, forming a crusade against Wu Yifan on the Internet.
Weibo, Douban, Tiger Punch... In every Internet community, Wu Yifan's related discussions occupy most of the page, and netizens make terriers and play with terriers, "Wu Xin work", and discuss various elements of the event. This is not a simple celebrity scandal, it has become a public social issue, and people in the commercial and non-commercial worlds are crowded together.
<h1 class="pgc-h-arrow-right" data-track="15" > starts with brand cutting</h1>
On June 2, 2021, this is the first time that Du Meizhu has contacted Wu Yifan in the public eye. This afternoon, Sina Weibo netizen "Liu Meili Classmate" posted that his girlfriend Du Meizhu encountered cold violence after interacting with Wu Yifan, and suffered from depression as a result. Subsequently, Du Meizhu's sister also posted on Weibo to tell the story.
On June 3, Du Meizhu responded to some previous controversies about himself, saying that he did not make the matter public for hype. In the afternoon of the same day, Wu Yifan posted: "No snowflake is innocent, and Mu Fan has entertained everyone all day." ”
I thought that just like when Wu Yifan was involved in similar storms in the past, the matter was about to come to an end, but Du Meizhu continued to raise the heavy hammer that smashed into Wu Yifan.
On the afternoon of July 8, Du Meizhu posted that he had "experienced unclear online violence and death threats." In the long article, she revealed that Wu Yifan would use the MV to choose the heroine, the studio to sign a new person, etc. under the pretext of asking underage women to drink, and even pick photos of young women like goods at the liquor bureau.
The content mentioned in the blog post involves top-notch celebrities, sexual exploitation, and dark transactions in the entertainment industry, which has aroused widespread concern among netizens and quickly appeared on Weibo's hot search. On the evening of July 8, Wu Yifan's studio posted that this was a bottomless speculation, and that a lawyer had been entrusted with evidence to file a lawsuit and would immediately file a lawsuit.
Du Meizhu, who "can't wait to apologize", posted on July 9 @ China Police Network and People's Daily, saying that he was ready to report the case, would submit all materials, actively cooperate with the police, and there would be victims who had experienced the same experience to cooperate with the investigation. In an interview released by Phoenix Entertainment the next day, Du Meizhu said that she had evidence in her hands that had not yet been made public, and was ready to file a case after sorting it out.
On the evening of July 16, Dumei Zhufa video exposed the chat and negotiation records between Wu Yifan and himself. The video shows that Du Meizhu's offer of 8 million yuan in compensation was rejected, and Wu Yifan asked him to issue a document denying his previous allegations, promising to give Du Meizhu and related "7 parties" a total of 2 million yuan.
On July 17, DuMeizhu posted a suspected settlement agreement from Wu Yifanfang and a screen record of transfer records, two transfer accounts of WU YI FAN and WU STACEY YU. Du Meizhu said that one of her lawyer friends denied the validity of the agreement, arguing that it was instead a "confession."
NetEase Entertainment issued an interview with Du Meizhu on July 18, in which she mentioned more relevant details, and said that some of the money has been returned, and others will be returned one after another, and she is ready to go through legal procedures and will "fight with dignity".
In the evening, Du Meizhu posted a second article pointing out that Wu Yifan had adultery, seduction, and sexual relations with minors, saying that a "decisive battle" would be carried out, and she asked Wu Yifan to stand up and withdraw from the entertainment circle within 24 hours. It is also in this blog post that Du Meizhu talked about more intimate content, which became the material for netizens to further mock Wu Yifan.
In the fierce anger of netizens, Wu Yifan's relevant cooperative brands have issued statements to terminate cooperation, and CCTV News and Zhu Rong Mars Rover have also deleted Wu Yifan's relevant content. Han Shu and Yun Ting App blogged that they had terminated all cooperation with Wu Yifan, and Liangpin Shop also posted that its cooperation with Wu Yifan had long expired.
As the first brand to issue a termination statement. Han Shu's traffic in the live broadcast room of Taobao and Douyin soared that night, and even appeared on the hot search because of the series of speeches of the anchor in the live broadcast room. According to the "New Shake" data, the Han Shu live broadcast carried out on the evening of July 18, the sales of the Douyin platform alone reached 2.9625 million yuan, and the cumulative number of viewers reached 1.525 million, nearly ten times the weekday data.
The termination action has not stopped, Libai, Ziyuan, Vantage, Tencent Video, King of Glory and others have announced on Weibo that they have terminated their cooperation with Wu Yifan. Later on July 19, overseas brands also began related work, LV announced the suspension of cooperation and Porsche terminated the partnership.
After Du Meizhu bravely spoke out, more and more women also told wu Yifan's temptations and ambiguities about herself through Weibo, including "A Sweet Elaine", Zhang Dansan, Wei Yuxin, "You are not Xiao Zhang", Yu Jiayi, etc., of which Zhang Dansan and Yu Jiayi are former SNH48 members.
In the evening, the China Performance Industry Association issued a statement, "If entertainers violate the law, they will be severely punished; on the basis of not touching the bottom line of the law, if they violate public order and good customs and cause a bad impact, the industry's self-discipline and punishment will never be soft." ”。
At 7:46 p.m. on the 19th, netease entertainment channel posted that after Wu Yifan posted a denial of the allegations, "contacting Du Meizhu through various channels was unsuccessful, and the voice calls made in the past were not answered", and his friends received threatening information from unknown men, and they could not get in touch with them.
At 9 o'clock, the 24-hour time limit has arrived. Netizens first waited for Wu Yifan's studio's "ten-point clarification on recent public opinion". However, the authenticity of the chat screenshot was soon questioned, and Du Meizhu's sister also posted a relevant screenshot of Wu Yifan Luhan and other peers, pointing out that one of them was Du Meizhu. Soon, Yu Jiameng, a 2018 "China New Rap" contestant, said that she was at the scene, and the woman was not all beautiful.
Until 12:30 a.m., NetEase Entertainment blogged that Du Meizhu posted an article in the circle of friends to report safety.
<h1 class="pgc-h-arrow-right" data-track="135" > "whole network attack"</h1>
Du Meizhu's decisive battle article detonated the public opinion of the whole network.
With the successive revelations, Weibo has become the most important public opinion game field. After the "baptism" of many major events in the entertainment industry, Weibo netizens are more sensitive to "public relations and public opinion manipulation", and while waiting for Wu Yifan's official reply, they began a "big war" with fans who still "insisted", and Wu Yifan's super words were almost completely captured.
On the other hand, the marketing number has also become the focus of attention of netizens.
On July 19, several screenshots made Weibo's marketing number ecology cause heated discussion again, and the marketing number remarks in the "Wu Yifan Media Public Relations Group" in the picture seemed to let netizens catch the real hammer of "capital control of the public opinion field", and the overwhelming anger burned to the marketing number of "washing Wu Yifan". However, the marketing numbers such as Yu Babo quickly issued a clarification, saying that they had not cooperated with Wu Yifan's studio, and the so-called "public relations group" was only a private "small talk group" for everyone.
At the same time, Hupu's official Microblog "Tiger's Pedestrian Street" also declared war on Wu Yifan.
The dispute between Hu Po and Wu Yifan has a long history. In 2018, a post with the content of "Wu Yifan rap dry tone" caused a hot discussion in the Hupu Pedestrian Street section, and in the recording, Wu Yifan's rap was weak and his voice was still a bit out of tune. As soon as the post was sent, Wu Yifan quickly became the target of tiger poker's group ridicule. In their eyes, Wu Yifan, as the "producer" (equivalent to a mentor) of the rap show, is not as strong as the rapper who participated in the competition, "de unworthy".
At that time, Wu Yifan had just created a "skr" and was one of the "top streams" of the entertainment industry. This post attracted the attention of Wu Yifan's fan "Megni", and the "anti-black" army flocked to open the prelude to the "war" between Tiger Andu and Wu Yifan's fans.
The "war" between tiger poker users and "Megni" is extremely large, tiger poker has a platform to personally go down, Wu Yifan also posted that "I don't know whose cheese was moved", and released diss back counterattack. Three years later, the online war ushered in a follow-up.
On the evening of July 18, after the release of the exclusive interview of NetEase Entertainment Du meizhu, the "revenge" of Tiger Flutter also officially began. On Weibo, "Tiger's Walking Street" enthusiastically forwarded the breaking news content of Du Meizhu and other "victims", and also summarized the brand of "announcing the termination of the contract with Wu Yifan", with the text "Woo Woo My Treasure", which is extremely mocking.
As of press time, "Tiger Punch's Pedestrian Street" has published and forwarded nearly 80 Weibo posts related to the Wu Yifan incident, and commented that "for three years, Tiger Punch has not been listed, and you have not become better." Netizens joked that this time the tiger pounced "killed crazy".
On the other hand, Hupu himself has become the "melon owner" and "public opinion influencer" of the incident: the official Weibo of Wu Yifan Studio claims that it has "not registered Wu Yifan Studio WeChat", and Hupu released the WeChat chat interface with "Wu Yifan Studio" three years ago, "punching face" its statement; forwarding the "24-hour" countdown in multiple languages, and @Wu Yifan asked for a "positive response".
In the Tiger Poker App, the official specially opened the topic of "electric eel information" for Wu Yifan, and paid attention to the progress of wu Yifan's incident in real time.
"The Great Vendetta" seems to have to be repaid, and the fans of "Tiger Flutter's Walking Street" directly shouted "Never fought such a rich battle".
Posts related to tiger punch in the "entertainment base" Douban goose group have also attracted attention. As two major Apps with completely different user groups, Hupu and Douban have always been "sword-rattling", and the two major user communities often hold opposite views in many events, and often break out "scolding wars" on Weibo, but this time, the mainstream arguments of the two major platforms are standing on the united front.
In the Douban entertainment group with the goose group as the core, Wu Yifan is also quite "hot", and now wu Yifan's "black name" such as "C C, Page, and Kai" that has now swept the whole network comes from the Douban group.
Since the "Little Gna Incident" many years ago, the Douban Entertainment related group has criticized Wu Yifan for a long time, in the eyes of douban group users, Wu Yifan as a "top stream", but "poor strength" and "private morality loss", in the Douban public opinion field, has been appearing as a more negative image.
"Douban bitter fan long", this time the event naturally can not be missed, in the Major Entertainment Group of Douban Wu Yifan has become the existence of the slaughter level, flip through the Douban Goose group posting interface, almost all about the discussion of this event, for Wu Yifan's verbal criticism and writing continues. A post in the Douban Goose Group said, "This matter has made Douban Tiger Flutter once again unanimous to the outside world."
In addition to Weibo, Hupu and Douban, all major platforms on the internet have participated in this "war": netizens in Zhihu Hot Search are analyzing the various possibilities of things; station B has appeared a variety of secondary creations related to the "Wu Yifan Incident"; and in the WeChat public account, articles with various positions have begun to brush the circle of friends.
Taking the name "Wu Yifan" as the core issue, the major platforms of the whole network have formed a super public opinion field with "Weibo" as the core.
<h1 class="pgc-h-arrow-right" data-track="136" > intertwined field of public opinion</h1>
Despite its long-standing criticism, Weibo is now Chinese the most influential social media platform on the Internet, and the most qualified social media platform on the Internet to call it a conceptual market. A large number of whistleblowers will choose to publish information on Sina Weibo, and many incidents are also moved to Weibo to form effective public opinion to promote the handling and solution of the problem.
The Wu Yifan incident is the best example.
Du Meizhu chose to launch a "crusade" against Wu Yifan on Weibo, condensing the consensus of netizens, raising the voice of public opinion, putting forward his own demands, and putting pressure on Wu Yifanfang through the strength of netizens in the hope of getting a response.
Public opinion is everywhere, Weibo's hot search mechanism has once again been questioned by netizens - the hot search related to the Wu Yifan incident quickly fell from the top three, which does not conform to the netizens' "body feeling" public opinion, and the speculation of "capital control public opinion" is raging.
Soon a screenshot seems to be able to respond to the questions related to hot search from the side: Sina Weibo CEO Wang Gaofei (Weibo name: between coming and going) said in his Weibo fan base: A star's news, the first 10 can only have one, negative social news can not be the top three. If the screenshot is true, the influence of the Weibo hot search list as the "public opinion bulletin board" of the whole network is self-evident.
Weibo still has strong entertainment attributes, but it is not only a distribution center for entertainment content in the "traffic era". Hedgehog Commune (ID: ciweigongshe) once analyzed in the "Luhan Guan Xiaotong official announcement caused Weibo paralysis", entertainment gossip is an important driving force for content productivity and consumption, Weibo grasped this link, "the crowd is no longer a social public event, but a topic created by celebrities and them".
With its key role in social events many times, Weibo seems to have once again become a "public domain" carrying countless social opinions. In the forwarding of Dumeizhu's Weibo statement, legal bloggers such as "Tang Hongyang", "Uncle Fashan" and "Meet Wu Jiezhen" appeared. "Uncle Fashan" then released a video "How to Save the Male Star of the Collapsed House" to analyze and popularize the "legal practice" of asking for breakup fees.
In this mobile Internet environment that emphasizes the circle culture, both individuals and commercial companies must pay attention to this platform with the value of "Internet infrastructure".
Because of this, in the Wu Yifan incident, netizens' vigilance against "public relations" also reflects the public's deeper understanding of the operation mode of network public opinion, and people hope that public opinion is a reflection of the true heart of a wide range of people, rather than a manipulated projector. As the most direct embodiment of public opinion, hot search needs to be run fairly and transparently.
The phenomenon of "media trials" also exists. In the 24 hours after the "article" was issued, netizens were busy and eager to "convict" Wu Yifan, while fans were still looking forward to the self-testimony of idols, and Weibo became a "position" for users to compete for again and again.
The public opinion tendency expressed by this incident almost unites the various platforms of the whole network, and the user groups with huge differences show almost the same tendency. Different "divisions of labor" have also been formed between various platforms in the event: Weibo is responsible for "broadcasting" to the whole network, Douban has become a position of "digging deep into the facts", WeChat public account outputs more serious discussions, and Zhihu discusses the development of the event from a professional point of view.
This division of labor makes the dissemination of social events and the discussion of social issues more efficient, and every phenomenon and problem that needs to be recognized and solved can be examined in an all-round way.
In the 24 hours of the Wu Yifan incident, we were able to glimpse a comprehensive pattern of social opinion.