The lighting design scene of the countdown to the Winter Olympic Games, the dynamic moments shared by the fifteen sports of the Winter Olympics, such as the chinese character "winter" showing the flying on the ice, the snowy mountains leaping, and passing through the clouds... In the Qingkong Habitat Cultural and Creative Industrial Park in Xinqiao Town, Songjiang District, a number of works of art in the master's studio were frequently unveiled at the Winter Olympics, and the cultural and creative industry was further activated by the Winter Olympics.
Walking into the Qingkong Habitat Cultural and Creative Industrial Park, it is 9 meters high, and the factory building that has undergone special artistic design is eye-catching. The park transformed the old factory building into an art museum and an IP cultural and creative studio, combined with the architectural characteristics and spatial structure of the old factory building, and joined the cultural and creative industry, which not only injected the soul into the old factory building, but also organically combined culture and art with the city's public services, extended the cultural and creative industry chain, improved the overall cultural and artistic style of the park, and became the cultural business card of Songjiang District.
The park is full of works of art, such as artist Han Yuqin's non-heritage embroidery work "Dream of the Clouds", sculptor Zhu Yong's sculpture "Earth", etc., which inspire the artists and researchers in the park. At present, the park has set up the Building Science and Technology Center (Shanghai) of the Architectural Research Institute of Tsinghua University, set up an academician studio, set up a building prefabricated laboratory, a building coating film research and development laboratory, and a building and urban lighting effect monitoring laboratory.
The Master Studio is one of the highlights of the park. The park has settled in Lin Lecheng (fiber art) master studio, Wang Jianzhong (glass porcelain art) master studio, Zheng Shushu (interior architecture design) master studio, Tu shan (water environment design) master studio, Sudan (environmental construction art) master studio, etc., and has Lin Lecheng fiber art exhibition hall and contemporary art exhibition hall.
Peng Haicheng, general manager of Qingkong Habitat Industrial Park, told reporters that the park is two-wheel drive of cultural and creative and science and technology innovation industries, integrates the scientific and technological advantages and humanistic heritage of Tsinghua University, and builds the first characteristic industrial park in Songjiang featuring "building technology + cultural creativity" by building an ecosystem of "one platform, two fields, and three chain integration".
"We have created a humanistic and artistic environment suitable for innovation and in the park, and built the park into an art park. At present, there are more than 1,000 square meters of art museums in the park, and employees of enterprises in the park can visit at any time. Peng Haicheng said that the Qingkong Habitat Art Museum is launching an "exhibition of works by Lao Lin and his friends" and enjoys a good reputation in the art circle.
"The exhibition has a total of 9 categories and attracts more than 50 artists from all over the world. Foreign artists have rushed to hear the news, and not long ago received the Korean art work "Spring, Summer, Autumn and Winter". Lin Lecheng, director of the Qingkong Habitat Art Museum, said that many of the artworks in the exhibition were presented at the Winter Olympics.
For example, artist Wang Xuyuan designed a special glacier ink fiber art installation, which superimposes rice paper layer by layer, so that the water from the melting ice and snow passes through the ink liquid, and under the natural gravity, slowly penetrates the fibers of the paper, using the delicate and complex characteristics of the fibers to print a kaleidoscopic abstract ink painting scroll. When this work was exhibited during the countdown to the Winter Olympics, many viewers were amazed.
In Peng Haicheng's view, as a cultural and creative industry park, it is necessary to link artists and cultural and creative enterprises and combine innovation and creativity. "There is no shortage of original artworks in China, nor is there a shortage of cultural and creative production enterprises, but there is a lack of innovation and creativity that links the two, and a platform for industrialization of art, and we must also produce cultural and creative products with IP influence."
Peng Haicheng said that this year will build an online cultural and creative platform to empower cultural and creative enterprises in the park. "With the support of the master studio, the cultural and creative products developed by the chao play production enterprises in the park are more competitive in the market, and the building block bear products are very popular; the fiber art studio of artist Lin Lecheng is also expected to cooperate with science and technology innovation enterprises to achieve the butterfly change from niche artworks to industrial cultural creations."
At present, the first phase of the park has been put into operation, and the beautiful art design of the park has attracted a large number of high-quality enterprises in building technology and biotechnology research and development, and the occupancy rate of enterprises in the park will reach 92% by the end of 2021.
Why do art master studios have settled in the Qingkong Habitat Cultural and Creative Industrial Park? Lin Lecheng, director of the Qingkong Habitat Art Museum, is a professor at the Academy of Fine Arts of Tsinghua University, and he has been living in Xinqiao Town during the Spring Festival, where he meets friends.
"Songjiang is the root of Shanghai, there are clothes by the world's textile technology innovator Huang Daobo, Songjiang Gu embroidery is famous all over the world, the ancient town of Sijing people are brilliant. The artist's development here is closely connected with the Songjiang cultural vein, and he has more confidence to participate in international communication and promotion. Lin Lecheng told reporters that in addition to the long historical context, Songjiang District, as the source of the G60 science and technology innovation corridor, allows cultural and creative enterprises to enjoy the resources of the Yangtze River Delta in Songjiang." For example, the Qingkong Habitat Art Exhibition has attracted the attention of nine cities in the G60 Science and Technology Innovation Corridor in the Yangtze River Delta, and cultural and creative products sell well in Jiangsu, Zhejiang, Shanghai and Anhui. ”
Wu Chaofeng, mayor of Xinqiao Town, said that Xinqiao Town is the bridgehead of the innovation source of the G60 Science and Technology Innovation Corridor in the Yangtze River Delta, and the explosive growth of the fashion consumer industry in Xinqiao Town in recent years is inseparable from the empowerment of the cultural and creative industry. In the next step, Xinqiao Town will do a good job in serving the "shop small two" of service enterprises, make good use of the artist resources of the Qing control Habitat Cultural and Creative Industrial Park, empower the cultural and creative industry, and improve the urban quality of Xinqiao Town.