The Yangtze River culture has a long history and a long history, as an organic component of Chinese culture, its endless cultural spirit has become a symbol of the spirit of the Chinese nation. Profoundly grasping the rich connotation of the Yangtze River culture, fully demonstrating its spiritual value, and achieving creative transformation and innovative development in the new era of China's modernization construction are important spiritual forces for realizing the great rejuvenation of the Chinese nation. As the cultural center city of the Yangtze River Basin, Nanjing has formed a unique Yangtze River cultural temperament and the pattern of the Yangtze River cultural capital in the process of the evolution and development of regional civilization.
As an ancient cultural capital and modern city spanning both sides of the Yangtze River, the historical development process of Nanjing's civilization is inseparable from the main artery of the Yangtze River, and has an endogenous cultural mechanism and humanistic trend. In particular, nanjing's historical status as the capital of ten dynasties and regimes, its historical position as the political, economic and cultural center, has pushed the internal integration of Yangtze River culture and Chinese culture and the extensive exchange with foreign cultures to the height of the times, and at the same time made the development of Nanjing culture itself more of a Yangtze River temperament and surging pattern. From the analysis of the cultural growth, integration, prosperity and radiation of the Nanjing regional civilization, Nanjing culture is named for its birth, cross-river integration, prosperity through the river, and embrace the river, and Nanjing has played the central gathering, exchange and dissemination function of "Wendu" in the development of Yangtze River culture.
To deeply study the cultural connotation of the Yangtze River and highlight its spiritual value of the times, Nanjing should give play to the important responsibility of the "Wendu of the Yangtze River", and through strengthening collective memory, deepening carrier casting, activating media aggregation, catalyzing the creation of the main body and the dialogue of the object, continuously transforming the spiritual creation achievements of the Chinese nation into a realistic force to promote China's modernization construction and the common progress of world civilization, and enrich the treasure house of human culture with Chinese wisdom.
Nanjing Wumadu Photo: Ding Jie
One
Strengthens collective memory
Cultural development is a continuous process, Yangtze River culture is an important cultural resource of the Chinese nation, must be effectively protected and actively inherited, so that the cultural values condensed in it can be continued, in order to reveal the eternal theme of human survival and development of the wisdom of the light illuminate the way forward. Although cultural resources often show regional characteristics and are presented through certain cultural symbols, they become the value indicators of regional civilizations; the wisdom resources condensed by culture are fluid, can be shared, can lead people to carry out new practice creations, and must be promoted by strengthening collective memory. Therefore, the spiritual construction of the Yangtze River culture in Nanjing facing the question of the new era should move from cultural resources to cultural narratives, answer "who am I" on the basis of answering "what do I have", and truly shape a cultural matrix with a soul and body temperature.
Nanjing's Yangtze River cultural narrative can be unfolded from three aspects,
The first is to stay in the past, comprehensively sort out and excavate the cultural information left over from the cultural history of the Yangtze River, refine its inherent cultural spirit on the basis of constantly enriching and improving the historical narrative, and deepen the social dimension of the story with interdisciplinary regional research, so that the historical civilization dimension and value scale will reside in people's cultural memory for a long time.
The second is to update the narrative, the vitality of the Yangtze River culture is not only to remember the past, but more importantly, to live in the present, so Nanjing should continue to present the value core of the Yangtze River culture through cultural regeneration, and form a new cultural life expression in the process of activating the traditional cultural wisdom resources.
The third is to strategize major events, take the exchange and mutual learning between the Yangtze River culture and world culture as the main axis of the development of the times, and actively build a window of dialogue and a road of interconnection with other cultures in the world through the way of "going out" and "inviting in", highlighting the cultural harmony ecology of each beauty, beauty and commonality.
Two
Deepening carrier casting
Culture as the practical achievements of human civilization has the dual characteristics of material and spiritual, and in the process of its long-term evolution, the materialization results and spatial expression of Yangtze River culture have continued to this day, becoming an important cultural relics and site resources for the protection of Yangtze River culture. At the same time, the intangible cultural achievements that extend to the spiritual world of man exist in the middle of human life through different carrier forms. The function of Nanjing as the "Cultural Capital of the Yangtze River" is not to emphasize its simple agglomeration of the remains of the material form of the Yangtze River culture (in fact, the immovable cultural relics themselves cannot be gathered in space), but to highlight the carrier construction of the intangible cultural form, and to highlight the historical connotation and era value of the Yangtze River culture by deepening the casting of the carrier of the Yangtze River cultural spirit.
The carrier construction of Nanjing Yangtze River culture can be deepened based on three spatial dimensions.
The first is the dimension of urban space. The city is the cultural space of people's modern life, and the specific buildings, roads, gardens and public art installations and other facilities can always evoke people's narrative and emotional memory, and also silently infiltrate the value connotations integrated into people's hearts. Therefore, on the basis of doing a good job in the protection and utilization of the Cultural Relics and Sites of the Yangtze River, according to the positioning of the urban functional area and the aesthetic needs of people's lives, we will continue to expand the tangible urban space that embodies the cultural spirit of the Yangtze River, scientifically construct reasonable facilities, and become an important symbol of the construction of the Cultural Capital of the Yangtze River.
The second is the dimension of the symbolic space. The spiritual achievements of culture can be expressed and presented through different cultural symbols, Nanjing should increase the creation of various literary and artistic masterpieces and the development of cultural and creative products on the theme of Yangtze River culture, so that the cultural wisdom of the Yangtze River is constantly experienced, understood and shared by people through various carriers, and also becomes an important element of people's spiritual creation of excellent genes and cultural life, so as to realize the satisfaction of Yangtze River culture for people's spiritual needs.
The third is the dimension of the situation space. The development of digital technology provides unprecedented conditions for cultural inheritance and promotion, and also enables scattered cultural information to be systematically and holistically presented on the virtual technology platform, which can bring people a very shocking cultural experience. Nanjing should organically integrate digital technology into the construction of the Yangtze River cultural physical space and non-physical space, and creatively realize the modern transformation and value activation of the Yangtze River cultural history accumulation through the construction of a new cultural experience situation, so that the light of scientific and technological rationality and the light of cultural wisdom can be integrated into the colorful sunshine that illuminates people's life in the times.
Three
Activate media aggregation
The digital revolution has led human society into the information age, and cultural inheritance and innovation have achieved unprecedented expansion with the help of the development of media technology. In the main practice of the new era of promoting Yangtze River culture, we must pay attention to the integration of cultural genes into people's digital survival through activating media aggregation, and realize the digital transformation of culture and the reengineering of media dissemination. In giving play to the function of the Cultural Capital of the Yangtze River, what Nanjing pursues should not be limited to the cultural regional center in the traditional sense, but should be expanded into a cultural media center, so as to realize the innovation and leadership on the basis of the accumulation of cultural digital resources in the Yangtze River.
The media aggregation of Nanjing Yangtze River culture can exert efforts in three directions.
The first is to give full play to the role of institutional communication. In addition to taking traditional media institutions as the basic support to carry out the systematic construction of Yangtze River cultural information, the construction power of self-media in various venues should be fully integrated, and at the same time, with the help of various types of market-oriented cultural production and operation entities, around the digital protection and inheritance of Yangtze River culture, the Nanjing Yangtze River cultural digital construction project should be fully opened, forming a digital communication matrix, highlighting the advantages of cultural content production and digital dissemination.
The second is to be good at using social communication platforms. Relying on various types of online social portals, the public exchange of Yangtze River cultural information is active, and through taking the initiative to lead the social theme, the hot topics of discussion of Yangtze River culture are constantly formed, and the Yangtze River culture is activated in people's daily cultural aesthetics and spiritual creation.
The third is to actively increase the intensity of external dissemination. With the planning of Yangtze River cultural events and the launch of Yangtze River cultural boutiques as the main axis, we continue to carry out foreign cultural exchange activities, form effective communication through the local media of cultural exchange objects, and highlight the unique charm of Yangtze River culture.
Four
Catalyzes the creation of the main body
The vitality of culture lies in creation, and each person's acquisition and application of culture is the process of the subject's spiritual agency, while giving the object or the object of interaction a certain meaning, and then constantly constructing its own cultural value system and behavior practice. Starting from the inheritance and construction of the main body spirit, the key to promoting the Yangtze River culture lies in continuously promoting the spiritual creativity of the main body, organically combining the Chinese cultural genes contained in the Yangtze River culture with the factors of the era of economic and social development, and forming an innovative expression and value endogenous of culture. The new era of Nanjing Yangtze River Wendu needs to be at the forefront of the creative transformation and innovative development of excellent cultural traditions, constantly stimulating the creative vitality of the main body, and forming a fashion guide for mass cultural life.
The creation of the era of cultural subjects can focus on the outstanding results in three aspects.
The first is to create cultural products. The Yangtze River temperament of Nanjing culture is inseparable from the shaping of classic works, and should combine the advantages of the diversified and high-end of the creative subject, with an open attitude and forward-looking vision, combined with the integration and application of scientific and technological means, continue to launch the representative works of Nanjing Yangtze River Wendu, and lead the Yangtze River culture to climb the peak in the new era and go to the world.
The second is to enrich cultural and creative products. In addition to mobilizing the original production of various market entities, the public should also be encouraged to participate in the design and production of cultural and creative products, form a positive attitude towards creative life, and share the spiritual washing and physical and mental pleasure of culture for people.
The third is to launch new cultural tourism products. Nanjing's cultural tourism resources are very rich, highlighting the shaping and harmony of the Yangtze River cultural pattern, increasing people's fresh experience, so that the charm of yangtze River culture is constantly displayed through new cultural tourism products, which is an important aspect of the function of the Yangtze River Cultural Capital. In the process of building cultural tourism and consumer destinations facing the world, it is necessary to bring people an immersive cultural experience to become an important factor in the competitiveness of cultural tourism products, so in the development of new cultural tourism products, it is necessary to find a new path of scene experience, value experience, technology experience and self-observation, self-discovery and self-creation, so that people can realize the practical fit and spiritual harvest of spiritual journey, wisdom journey and creative journey in the process of cultural journey.
Five
Engage the object dialogue
One of the important dimensions of cultural development is to continuously carry out value and meaning dialogue with the object, seek understanding and recognition, and finally form the optimization of the membership relationship of the cultural community and its internal structure through the differentiation of the object, personalized choice and will tempering. The way culture constructs relationships through spiritual dialogue is not mandatory for individuals, but a process of nourishment, nurturing, and silent immersion. Therefore, the promotion of Yangtze River culture, whether for members of the community or for different cultural community objects, needs to be accompanied by the eternal concept and practice of the dialogue between the objects and objects for a long time.
Starting from the era positioning of the function of the Cultural Capital of the Yangtze River in Nanjing, it is necessary to further form three major focus points in the dialogue between the objects and the objects.
The first is to enhance the cultural experience. A modern urban life itself is the continuation, unfolding and creation of culture. Nanjing takes it as its mission to give full play to the function of the Cultural Capital of the Yangtze River, and first of all, it is necessary to enhance the spiritual value experience of everyone living in this city on the Yangtze River culture. In addition to the cultural shaping of the physical space of the city, it is also necessary to extend the cultural memory space and emotional space through cultural festivals, rituals, customs, etc., so as to realize the cultural symbiosis and co-breeding between people and the city.
The second is to expand cultural dialogue. The core of cultural dialogue lies in touching people's hearts and striving for spiritual pursuit, and it is the process of consciously constructing self-spiritual values on the basis of people's "daily use without awareness" of cultural wisdom. On the one hand, it is necessary to actively plan cultural events, focus on the attention and sharing of achievements of cultural dialogue; on the other hand, it is necessary to organically combine the online and offline cultural dialogues of cultural dialogues, give play to the cultural dialogue function of the media, and not only activate the broad-spectrum role of folk cultural dialogue, but also deepen the leading role of mainstream cultural dialogue.
The third is to promote mutual learning among civilizations. With the cultural vision of connecting the Yangtze River to the sea, we will promote the exchange and mutual learning between the Chinese civilization represented by the Yangtze River culture and the world civilization, so that Nanjing will become the source of exchanges and the gathering place of achievements between the Yangtze River culture and the world culture, and the pattern of the Wendu of the Yangtze River will be built in the shared responsibility and value of the community of human destiny between the United States and the United States.
Yangtze River Three Bridges Wetland Park Photo: Fang Fei
Author: Cao Jinsong (President, Researcher, Ph.D., Nanjing Academy of Social Sciences; Chief Expert, Yangtze River Innovative City Research Institute, Jiangsu Province)
Edit: Bunny