The first electric network exclusive news, Great Wall Motor's Euler brand models - Euler black cat, white cat, from now on (February 15) will no longer accept new car orders, the duration is unknown, which means that users can not buy Euler black cat and white cat two models from today, two cars are suspended.
Xiaobian called the relevant sales staff of Euler's Beijing direct store, and the other party confirmed the news.
"This morning (15th) at the same time as the company group just sent, suspend the receipt of black cat and white cat orders. Now the store does not sell black and white cats, and only good cats can buy cats. Sales said.
After that, Xiaobian called a certain continent store in Euler Baoding, and the other party also informed the store that it no longer sells black cats and white cats. It has been discontinued and said that the suspension of receiving this notice is for dealers nationwide in Euler.
When asked what caused this to happen, the relevant personnel said: First, because the national new energy vehicle subsidy has declined, the price of the black and white cat itself is not high, and it is of little significance. The second is because of the shortage of related parts supply chains, and the other is that the production capacity cannot be toppled.
Xiaobian believes that from the January sales data just released by Euler, the total sales volume is 13229 vehicles, of which good cats alone account for 9020 vehicles. In this way, the black and white cat models sold a total of 4209 units in January, which is really not impressive. This move is most likely to be a strategic shift in brand positioning, Euler has new cars such as ballet cats, lightning cats and so on this year, which are priced at more than 150,000. Abandon the black cat and white cat, actively abandon the low-end market, and avoid the fierce market competition such as Nezha V and zero run T03 at the same level. At the same time, the brand will be upwards to create a high-end brand image of Euler Chong.
The role of the black and white cat is to channel the loyalty of the cultivated customer base to the Euler brand.
Of course, the reasons mentioned by the above relevant personnel are not excluded.
In short, the news now is that customers can't buy black cats and white cats, as to whether this move is staged or permanent, Euler said that he is still waiting for the notice, and we will continue to pay attention to this matter.