On February 14, Changan Automobile officially released the company's January sales report. Official data show that with the continuous deepening of the company's "third entrepreneurship - innovation and entrepreneurship plan", Changan Automobile handed over 277244 units in January, an increase of 10% year-on-year and a 55.7% increase from the previous month. At the same time, in various market segments, in January, a number of main models of Changan Automobile continued to stage the "explosive phenomenon", the Yidong series of the car sector exceeded the 20,000 mark, and the sales of the SUV plate Changan CS75 series and CS55 series broke through the 30,000 mark!
Changan Automobile, which sold more than 2 million vehicles in 2020 and 2021 for two consecutive years, not only continued the previous high-speed growth momentum on the occasion of the 160th anniversary of its establishment in 2022, but also took the lead in sounding the development charge in 2022 with sales "opening red"!
China's brand sector increased by 83.3% month-on-month, and the main models continued the "explosive momentum"
In the autonomous sector, Changan's Chinese brand cars, which exceeded 1.7 million units in 2021, sold 226016 vehicles in a single month in January of the New Year, and achieved a year-on-year growth of 12.6% and 83.3% year-on-year. In recent years, in order to accelerate its march towards a world-class automobile enterprise, Changan Automobile has vigorously promoted the "Third Entrepreneurship - Innovation and Entrepreneurship Plan", transformed into an intelligent low-carbon travel technology company at full speed, and took the creation of classic products as the core, continued to promote the Changan brand to a new and upward trend through the "explosive product system", and achieved long-term sales leadership in multiple market segments.
For example, in the SUV market, in 2021, Changan Automobile accelerated the pace of product renewal, successively introduced the second-generation CS55PLUS, CS75 Blue Whale Edition, 2022 CS75PLUS and other new explosive models, and promoted the CS75 series and CS55 series to hand over sales of 280,000 vehicles and 140,000 vehicles in 2021. In January 2022, with the further fermentation of user reputation, the sales of Changan CS75 series and CS55 series broke through the mark of 30,000 vehicles, of which 33,590 CS75 series were sold, a sharp increase of 121.5% month-on-month. The Changan CS55 series, which sold 30,316 units in January, ushered in a "doubling" growth of 135.6% year-on-year and 111.2% month-on-month!
In the car sector, the "national car leader" Changan Yidong series, which sold 170,000 vehicles in 2021, exceeded the 20,000-unit mark in January 2022, with sales of 21,883 units in a single month, an increase of 126.5% month-on-month, and continued to maintain a high boom in the market heat in the new year.
In the high-end market, with the continuous improvement of the user recognition of UNI-K and 2022 UNI-T models, Changan's high-end product sequence "UNI" continued the market performance of the average monthly sales of more than 10,000 in 2021, with sales of 12,047 vehicles in January, an increase of 0.6% year-on-year and 64.0% month-on-month, continuing to expand its influence in the high-end market.
The continuous improvement of the "explosive product system" has also comprehensively enhanced the competitive advantage of Changan Automobile's passenger car business. In January, Changan's Chinese brand passenger car sales of 158625 units per month, with a year-on-year growth of 3.4% year-on-year and 103% month-on-month, continued to maintain a leading position in the highly competitive passenger car market.
Each business unit collectively rushed to run: Auchan and Kaicheng double broke 30,000 vehicles! Overseas markets increased by 218.2% year-on-year
The "Third Entrepreneurship - Innovation and Entrepreneurship Plan" has not only brought sales growth to Changan Automobile, but also a comprehensive improvement in the quality of enterprise development. In January, the Changan Auchan brand broke through the 30,000-vehicle mark in one fell swoop, handing over a market report card of 32,514 vehicles sold in a single month, an increase of 6.9% year-on-year and a month-on-month increase of 153.6%. Among them, the main model Auchan X5, which increased by 24.9% year-on-year and 63.9% month-on-month, sold 16,400 units this month, and its cumulative sales in the fifteen months of listing have reached 155081 units, becoming a well-deserved "new benchmark" in the 100,000-yuan sports SUV segment.
Changan Kaicheng, which specializes in the commercial vehicle market, achieved a significant increase of 167.4% year-on-year and 250% month-on-month in January with a monthly sales performance of 36,217 units. At the same time, in the joint venture sector, Changan's joint venture brand cars sold 51,228 vehicles in January, and the single-month sales exceeded the 50,000 mark!
On the other hand, Changan Automobile, which has transformed into an intelligent low-carbon travel technology company at full speed, has mastered more than 600 intelligent low-carbon technologies and deepened the technology in cutting-edge fields, so that Changan Automobile has ushered in a series of latest scientific and technological achievements such as APA6.0, APA7.0, Blue Whale iDD hybrid system, and a new generation of super-collector electric drive in 2021. The in-depth empowerment of products by core technology has enabled Changan Automobile to step onto a new stage of development in the emerging market of new energy. In January, Changan's Chinese brand new energy vehicles delivered 13,600 units, an increase of 243.9% year-on-year. In the field of power technology, the sales volume of the Changan Automobile Blue Whale family exceeded the 130,000 mark in January, and continued to hold high the market benchmark banner belonging to China's automotive power technology.
The continuous deepening of transformation and upgrading has also promoted the further development of Changan Automobile in overseas markets. With the overall improvement of brand influence. In January, the overseas market sales of Changan joint venture brand cars exceeded the mark of 20,000 units, handing over 23,824 units, an increase of 218.2% year-on-year, and a month-on-month increase of 278.2%!
Boosted by consumer word of mouth, the continuous hot sales have made Changan's main model appear in the market with a grand situation of "one car is difficult to find". To meet the needs of users to buy cars in a timely manner, Changan Automobile started production on the third day of the New Year, and more than 20,000 employees returned to the front line to start the first battle in the Year of the Tiger with actions. In addition, Changan Automobile received materials in advance the day before the resumption of production, coordinated the processing of 11 medium- and high-risk materials in various ways, completed the resumption of work and shipment surveys of 291 suppliers, docked 16 times, and reviewed 8 rounds of resource matching, ensuring the timely delivery of vehicle orders from the perspective of material supply.
Looking forward to Changan Automobile's 2022: With the "new car + new ecology" strategy, the future blueprint is outlined
From exceeding 2 million vehicles in 2020 and 2021 for two consecutive years, to january 2022, Changan Automobile's monthly sales exceeded 270,000 vehicles, Changan Automobile is showing the speed of the company's march to the world's first-class automobile brand through the high-quality and rapid growth of market sales.
In 2021, in the face of the new situation and new environment of the industry, Changan Automobile released the "New Automobile, New Ecology" strategy, which further clarified the strategic objectives of the enterprise. In the field of new energy, Changan Automobile deepens the "Shangri-La Plan" and creates a "leader in the era of digital electric vehicle popularization" through all-scenario multi-dimensional evolution of products, energy-efficient technologies and private butler services. In the first half of 2022, the C385, the first product of the pure electric series based on the new platform, will be officially launched.
In the field of intelligence, Changan Automobile officially launched the project codenamed "E0" in order to create a "new car" product integrating large-scale mobile intelligence and computing terminals, a new type of energy storage unit, a third intelligent mobile space, and a data collection carrier. In addition, around the user experience, Changan Automobile is building a full-life cycle service model of "buying and selling repairs" through digital empowerment.
In the face of the "ecosystem" competition trend of the future industry, Changan Automobile continues to strengthen the two circles of friends of the intelligent "Beidou Tianshu Alliance" and the new energy "Shangri-La Partner Plan", jointly lays out the green ecology with the industrial chain partners, promotes the low-carbon development of the industry, and focuses on the fields of chips, operating systems, core algorithms and other fields, and cooperates with outstanding enterprises around the world to build the system capability of "core screen device core map net sky" and jointly lay out a new track of science and technology.
In the strategic blueprint of "New Automobile, New Ecology", Changan Automobile will invest a total of 150 billion yuan in the whole industry chain in the next five years to create a technology ecology for technology companies and accelerate the construction of software and intelligent capabilities. At the same time, Changan Automobile, which has built a highland for the gathering of global outstanding talents, is actively and vigorously introducing leading talents, and the proportion of intelligent software talents will reach 50% in 2025.
Through the "opening of the door" of January sales, Changan Automobile has achieved a leading position in the development starting line of 2022. With the further advancement of the "new car, new ecology" strategy, Changan Automobile, which is rapidly advancing on the road of high-quality development with Changan characteristics, will undoubtedly hand over more amazing development answers in the next development journey in 2022!