Looking at the rise and fall of liquor, comment in one sentence: "Thirty years of Hedong, thirty years of Hexi." ”
As we all know, liquor from ancient times to the present is the evergreen tree on the dinner table, politics, economy, culture, have its shadow in it, but not any wine can become an evergreen tree, for liquor, the rise and fall, is also a common thing, there is wine to take advantage of the momentum, ranked in the famous wine, naturally there are also famous wines that have fallen, no one cares. Of course, these fallen wines are not accidental, they all have their own specific reasons.
- Shuanggou Daqu - once famous, now it has become a subsidiary of Yanghe!
Speaking of this wine alone, many people may feel strange, but when it comes to Jiangsu's "three ditches and one river", you may know it. At that time, this wine was really too hot, and Moutai wanted to enter the Jiangsu market, but he couldn't do it. At that time, there was also a saying that "the wine table of Jiangsu people only recognizes three ditches and one river.".
Indeed, in the early years, the development of this wine was very powerful. In 1955, at the first brewing industry conference, Shuanggou Liquor won the first place in "First Class Wine" by virtue of its own strength. In 1984 and 1989, it continued to export steadily, winning two consecutive years of Chinese famous wine.
To say that its status can also be equal to today's Yanghe wine. However, around the 1990s, due to business problems and the influence of the market environment, this wine suddenly "fell"! Later, it was acquired by Yanghe and slowly retreated into the background.
Now, many people "only know the Yang River, do not smell the double ditch", unfortunately!
2. Yuande imitation Taiwan wine - with the name of "Xiao Maotai", no one cares about it now
This wine, in the early days of its birth, was named "Xiao Maotai". But when it comes to the trend of development, it can be said that it is completely different. Compared with Moutai wine, it can be said that it is a heaven and an underground. Probably the only thing that is similar is their same raw materials and processes.
Like Moutai wine, this wine uses high-quality red tamarind glutinous sorghum as raw material, and the brewing process is the traditional "12987" brewing process of the old Moutai people. Even the taste is close to 95% of the Feitian Maotai.
However, compared with the clear market planning of Moutai wine, the planning of this wine can be said to be a "mess". In the early days of the birth of this wine, it did set off a lot of heat in Guizhou, but the founder did not take advantage of the momentum, but chose to focus most of the focus on the improvement of wine quality, and later wanted to open the market, has missed the best time. Even if the price positioning is only one-tenth of that of Feitian Moutai, there is still no one to choose!
Therefore, the ancients said that "the golden year does not come again, it is difficult to get another morning" sincerely, and wine is also to seize the opportunity.
3. Wuling wine - once beat Moutai, now there is almost no sense of existence
This wine is the only wine in Hunan Province to be shortlisted for the "Seventeen Famous Wines of China". This wine is a wine that everyone has put a lot of effort into.
At that time, Moutai wine, as a reception wine, was seriously in short supply, and the amount that could be supplied to Hunan was even more insufficient. Therefore, Hunan natives went to Moutai Distillery to study and made their own reception wine, which is Wuling wine.
Its glorious period is incomparable to many sauce-flavored liquors today! At the national liquor on-site appraisal meeting, it also surpassed the score of Moutai.
However, it can only be said that the sentence "after the peak will fall" is not applicable to everyone, but there is still a certain truth. After that, Wuling Distillery "declined" a lot, and after the distillery changed hands many times, it still affected its development.
Once it was a "famous wine", now it is difficult to go out of the local area, which is also a pity!
In fact, the "fallen" liquor, and so on. There are still many "famous wines and dust", drowning in the torrent of history, waiting to be discovered by everyone.
So what kind of wine, is everyone's "difficult to flat", welcome to share it!