On February 14, MihaYou announced its new brand, HoYoverse, which aims to create and deliver immersive virtual world experiences to players around the world through a variety of entertainment services, creating a "grand virtual world driven by content", where games, animations and other entertainment genres are integrated to provide players with a high degree of freedom and immersion.
HoYoverse will expand its content production, technical research and publishing responsibilities through operations in offices in Montreal, Los Angeles, Singapore, Tokyo and Seoul. With global talent and staff distributed around the world, HoYoverse will continue to research and develop cutting-edge technologies to enhance capabilities and strengths, deliver high-quality content, and enhance and optimize the player experience. In addition to expanding its business, the overseas distribution of Mihayou's games has all shifted to HoYoverse.
In recent years, Mihayou has launched games such as "Original God", "Crash 3" and "Undetermined Event Book", and has also launched a variety of entertainment content to users around the world, expanding the professional field of game products and technology research. MihaYou has released avatars including the avatar yoyo Luming, N0va artificial desktop, animation, manga, light novels and music, etc. The establishment of HoYoverse reflects Miha Tours' growing commitment to delivering immersive entertainment experiences to audiences around the world through high-quality, diverse content.
HoYoverse co-founder and CEO Haoyu Cai said: "Our mission to establish HoYoverse is to create a grand virtual world driven by content, where games, animations and other entertainment genres are integrated to provide players with a high degree of freedom and immersion, we will continue to focus on long-term operation strategies, continue to carry out technical research, and continue to innovate in artificial intelligence, cloud computing and industrialization capability construction. To ensure that enough content is created to meet the expectations of players around the world for a virtual world experience. ”