Whether it is the new way to start the trip to Luoyang with a bowl of steaming beef soup in the first program, or the innovative "World Heritage Awakening Action" with both public participation and cultural ceremony, the second season of the first world heritage unveiling interactive documentary cultural program "Ten Thousand Miles Walking Alone - China in heritage" has been upgraded in terms of cultural interpretation, showing the most vivid side of the World Heritage Site in a more down-to-earth way.
As the core of the planning team and expert team of "Ten Thousand Miles of Single Ride", Gao Menghe, a professor in the Department of Cultural Relics and Museology of Fudan University, only heard the word "cultural variety" for the first time two or three years ago, however, in just a few years, he not only realized the gorgeous transformation of a scholar to actively participate in variety shows to promote traditional culture, but also witnessed the process of major domestic media actively exploring and trying innovative expressions of cultural heritage variety shows, and the process of "cultural variety" programs from "out of the circle" to "out of the shed".
"In the past, we always discussed the 'four kings' of cultural heritage in the form of variety shows, that is, who is king in terms of content, value, form and creativity? In fact, these four are not antagonistic, but should be integrated with each other. In Gao Menghe's view, "content is king" has become the consensus of everyone as common sense, and the next step is to look at the comprehensive effect of value leadership, new form and creative victory.
At a time when the homogenization of cultural variety shows is serious, "Ten Thousand Miles Of Walking Alone" transforms the academic expressions in the application text into TELEVISION language through innovative methods such as material selection and angles, speaks well of "China in the World Heritage", and vividly and accurately conveys it to the audience, opening up a new path for the creation of cultural variety shows.
From the prototype of creativity to the implementation of the landing, the expert team led by GaomengHe has been adhering to the rigorous model design, serious cultural tourism concept and exquisite choice of world heritage sites for the "Ten Thousand Miles Walking Single Ride" program group, using traditional culture to collide with the cultural preferences of contemporary young people, so that more young audiences can feel the cultural charm of world heritage and be nourished by traditional Chinese culture.
Later, we saw that in the slogan of "Let the World Heritage 'Break the Circle'" and "Ten Thousand Miles Walk Single Ride - China in heritage", Shan Jixiang, former director of the Palace Museum, led the guests to measure the World Heritage Site with their feet, interacted with historical archaeologists, heritage guardians and local people and tourists, vividly presented the thick history carried by immovable cultural relics, led the public to carry out a "cultural journey" of World Heritage, and told a wonderful story of "searching and watching".
In The view of Gao Menghe, each World Heritage Site has its own special heritage elements and outstanding universal values, but the program is not limited to showing its uniqueness, but advancing layer by layer, through the process setting of the knowledge points of the professional system, into an interesting and easy-to-understand plot, when the sensory pleasure and the indiscriminate civilization imprint are combined in the program, which not only realizes the interesting rendering of the program, but also the popular summary and combing of the corresponding World Heritage Site, but also the display and extension of the spiritual core of the heritage site. Because of this sense of innovation, the program can make the expression of world heritage break away from the shackles of traditional simple "explanation" and achieve new value connotations.
In the first quarter of 2021, the first season of "Ten Thousand Miles of Single Riding" stood out among a number of cultural variety shows with high ratings, high popularity and high reputation, not only the data was eye-catching, but also won the gold award of the "China Audiovisual Innovation and Entrepreneurship Conference" and the nomination award for the best TV program at the 27th Shanghai TV Festival Magnolia Award.
In the industry's view, "Ten Thousand Miles and One Ride" makes a more detailed investigation of the dissemination of cultural heritage: how world heritage sites can stand out on the screen; how to open up a broader cultural practice on the landscape. Moving forward, GaoMenghe's thinking is more in-depth: how to promote China's transformation from a big country of cultural heritage to a big country of cultural heritage dissemination? How to achieve maximum empathy and empathy for true cross-cultural communication?
"It is necessary to truly achieve the benefit of all ages and the appreciation of elegance and customs." It is necessary to ensure the taste of the minority, but also to take into account the interests of the public, but also to meet the tastes of the public, so that everyone can empathize with the cultural heritage variety show in their favorite way. The experts of The Gaumont River and the planning team hold the principle of "no professional hard wounds and no cultural misreading", and the entire program releases the greatest respect for world heritage, excellent culture and a wide audience from top to bottom.
In the second season, "Ten Thousand Miles to Ride Alone" continues to uphold the grounded, warm and heart-warming creative tone, not only intensively exporting the knowledge points of the World Heritage, but also entering the life with temperature, approaching the characters with stories, reconstructing the blood-related emotions between the public and the World Heritage, and more deeply and systematically answering what the World Heritage is, why it is the World Heritage, what the World Heritage can do, and the inspiration and reflection in the entire process of application for heritage protection. In Gao Menghe's view, the unique feature of "Ten Thousand Miles of Single Riding" is that it interprets the significance of the protection and inheritance of world heritage in a civilian way, disseminates it in a way that the public likes to hear, meets the viewing needs of the audience in the era of integrated media, and enables the World Heritage to enter the real life of the people through a new cultural variety show.
"The dissemination of cultural heritage by variety shows must not only have an academic foundation, but also have knowledge as a starting point, but also have fun as a tone, and even more importantly, a story as an incision." If we follow the logic of storytelling, interesting, informative and academic communication, tell the Chinese story of cultural heritage well, and innovate the big country of cultural heritage dissemination, it will also come to fruition and the vision will come true. Gaumont River said.
On the other hand, it is most difficult to connect history, the present and the future, awaken the cultural feelings of "civilian ignorance", and realize the true connection between "world heritage" and "life". In the program, whether it is in the Sui and Tang Dynasties Luoyang City Dingding Gate Ruins, or immersive exploration of the development of silk road civilization, or following the shoumen craftsmen to make porcelain glaze fruits, the guests shuttled through it, deeply interacted, and brought immersive perception and experience. To Gaomenghe's relief, after the program was broadcast, Luoyang, Jingdezhen, Quanzhou, Anyang Yinxu and other places were listed by young people in the latest tourist punch card, and more viewers followed their footsteps to discover and fall in love with the World Heritage Site, and wanted to continue to feel the charm of Chinese civilization in the fireworks of the city.
Reporter: Wang Huifeng
EDIT: Mo Shuo
Review: Jiajia Zhou