Schopenhauer said that the same good character can overshadow intellectual deficiencies.
In the current entertainment industry, we can understand this sentence from another angle: the good looks of celebrities can no longer cover the lack of intelligence and character.
The improvement of the audience's aesthetic taste has accelerated the "demise" of the "fresh meat" type of stars.
Instead, the new "top stream" is often both appearance, intelligence, character, traffic, and box office, such as Yi Qianxi.
He has only acted in 5 movies, just turned 22 years old, and the total box office has reached 14 billion. With "Miracle" breaking 1 billion, he set a horror record of more than 1 billion at the box office of 5 movies;
From the perspective of traffic, his real-time fans in a certain bo have reached 89.548 million, and he immediately stood shoulder to shoulder with Zhao Liying, the "top stream" after 85;
In terms of word of mouth and wind evaluation, Yi Qianxi's "applause" and "applause" are in the ascendant, and there is little possibility of collapse.
He surpassed Jia Ling, Wang Yibo and Yang Zi to become the first place in the 2021 Forbes China Celebrity List.
Lian Wang Hailin said: "His achievements are not obtained from fans... He is no longer a "traffic" actor, he can be a role model for young actors. ”
It can be said that Yi Qianxi redefined the "top star standard" in the entertainment industry.
Debuted in 2013, from the most "non-existent" one in TFBOY to today's "Forbes China Celebrity List No. 1" and "Top Stream", in just 9 years, what does Yi Qianxi rely on?
The first card "score": TFBOY's non-existent "dance burden", due to the college entrance examination results soared
First of all, let's explain the basis of the Forbes Celebrity List ranking: 1, business value; 2, social media index; 3, the influence of the work; 4, income.
In 2004, Forbes magazine first published the List of Chinese Celebrities, when Yao Ming topped the list.
The first edition of the Chinese Celebrity List was all old actors and artists with prestige and high incomes, except for Yao Ming, and Yi Qianxi was just 4 years old at that time.
Yi Qianxi can be regarded as the brilliant crystallization of China's first generation of "quality education".
The so-called "success" of quality education is to create barriers for other children to "not be able to enter" through children's talents and early entry.
Yi Qianxi began to learn singing, dancing, piano, drum kits from the age of 5... He went on TV at the age of 5, won the championship at the age of 8, joined the "group" of CCTV children's channel at the age of 9, flew solo at the age of 11, and joined TFBOY at the age of 13.
At that time, TFBOY's brokerage company "Times Fengjun" originally wanted to make a debut for the "Kaiyuan Combination".
Because the appearance of Wang Junkai and Wang Yuan in childhood is better than that of Yi Qianxi. It is only that Yi Qianxi's high exposure and outstanding dance talent have been absorbed into the "dance burden".
However, in the early years, there were still incidents such as "TFBOY signing sales, Yi Yanqianxi was snubbed"; and "the staff of the three-person integrated recording program pulled Yi Qianxi away to avoid him blocking the camera".
"Four words are ugly" remarks abound - it is undeniable that Yi Qianxi was the most inconspicuous, unpopular, and least existential one of TFBOY.
The turning point occurred in the year of Yi Qianxi's college entrance examination.
He ranked first in the country in both cultural and professional subjects and was admitted to the Drama and Film Performance Major of the Central Academy of Drama.
It is difficult for adult artists to understand that "test scores" will affect popularity, but at that time, TFBOY was still small, mainstream fans were teenagers and parents, which parents did not want their children to fan idols with good grades?
In the context of daily family chat, this kind of dialogue should easily make Qianxi's "word of mouth" soar:
"You look at Yi Qianxi, you took the first place in the professional class, you have to learn from your idol!"
In 2018, Yi Qianxi "performed outstandingly" in TFBOY for the first time, and the college entrance examination results became the "foundation" of his future popularity.
The second card " works as anchors ": 6 film and television works, step by step, each stunning
In 2015, TFBOY suffered a total black network due to "excessive packaging".
"What a cheer boy, should go to school well at an age when you don't go to school."
There are also some "professional fans" who praise Korean dolls, believing that TFBOY is a copycat Korean idol.
Some netizens even created a modified version of "Plants vs. Zombies", named "Plants vs. Dung Boy".
At this time, Yi Qianxi used the college entrance examination results to "punch the face" and "debunk the rumors": TFBOY is either a boy who digs up the dung, or an excellent boy!
Then, in 2019, "The Twelve Hours of Chang'an" and "Young You" were released.
The concentrated release of these two works has made Yi Qianxi synonymous with "strength boy" on the basis of "excellent boy". Therefore, the two works have distanced themselves from ordinary traffic stars.
In "The Twelve Hours of Chang'an", Yi Yanqianxi's lines are slightly jerky, but the performance is calm and the image is generous, and he is praised by fans as "teenagers can be expected" and "strangers are like jade, and the prince is unparalleled in the world".
And "Young You" brings more shocks to the audience:
The theme of campus bullying, Xiaobei's upright heart, twitching corners of his mouth, and resolute eyes left a voice of pity in the theater.
The combination of the pearl and the contrast with Zhou Dongyu's acting skills has allowed some media to directly praise him as a "new drama bone after 00".
Even Liu Jialing and Ma Yili praised: "What amazes me is the male protagonist" and "He will definitely become a material!" ”
The director of "Young You" was also surprised by his "sense of film" and talent:
"Half a year ago it didn't grow up, but now he's grown... There was a story in his eyes. ”
"Young You" made Yi Qianxi nominated for "Golden Statue Film Emperor", I thought this was his "highlight", but I thought it was wrong.
"Send You a Little Red Flower", "Chosin Lake", "Chosin Lake's Pratunam Bridge", "Miracle Stupid Child"... Yi Qianxi's next four works are still stunning, and the progress is visible to the naked eye.
All 5 works grossed more than 1 billion yuan (unprecedented), the highest two "Chosin Lake" with 5.775 billion yuan, "Chosin Lake Watergate Bridge" with 3.3 billion), and the 5-point movie rating was over 7.
If the development of Yi Qianxi is likened to a sailing ship, the work is his "anchor", making him more and more stable.
The work is an anchor, and it also brings two "added value" to this little idol.
1, let him stay away from the controversy when it is the hottest: chaotic hype, marketing, rice circle tearing each other up, standing up people, etc.
2, his film and television image is biased towards masculinity, the market is scarce. If Wu Jing is a representative of middle-aged masculinity, then Yi Qianxi is a representative of juvenile masculinity.
In fact, at this time, Yi Qianxi not only has an image advantage, but his resources are also gradually distanced from the two TFBOY teenagers.
The third card: the times are opportunities, capital is the sail, so that Yi Qianxi will become a "top stream"
14-year-old fans named the planet after him, 19-year-old won the Golden Statue Movie Emperor Ranking, 21-year-old became a box office Mr. 10 billion, 22-year-old became the first person in history to break the billion box office of a movie... Is Yi Qianxi's success entirely due to personal talent and ability?
Of course not, there is also the power of the times and capital.
If it is said that the "boy who took out the dung" was brainwashed by the Korean Wave, then the super traffic of Yi Qianxi today also has the cause of "time and place".
The few years that Yi Qianxi entered the film and television circle coincided with the cold K-pop and the great reshuffle of the idol brokerage industry.
Netizens have seen the popularity of the "four sons of return" fall from the "top stream", and the Internet celebrities exported by the Korean Wave to the country, such as Song Heya's pass before it was fired;
In the past two years, idol agencies have been "pickpocketed" and rectified, and new traffic idols seem to have no fertile soil to thrive.
In the early years, Yi Qianxi, who had been prepared by CCTV and the Communist Youth League, and successfully positioned himself as a "positive energy sunshine teenager", just grew up to the age of "traffic idol", and naturally "took over" the blank traffic of the market.
Let's talk about capital.
Some people say that Yi Qianxi's agent is really a cow! None of the bad films were chosen. It's not the broker bull, it's the credit of capital.
From the first day of entering the film and television circle, starting from the performance of "The Twelve Hours of Chang'an", Yi Qianxi is not "a person".
"Chang'an Twelve Times" has a total of five institutional investment and production, including YK, Micro Shadow Times, Liubai Film and Television, Yueyue Pictures, Jieren Media, and Ten Media;
"Blood Together" has six producers, and there is also YK; "This is Hip Hop" is also produced by YK.
To "Young You", "Chosin Lake", "Miracle" each work is indispensable to Ali Pictures. According to the analysis of financial bloggers, the team and capital behind Yi Qianxi have long been not a small era of Fengjun (TFBOY brokerage company), it is likely to be two big platforms of Ali Pictures and YK.
Big capital represents big production, big investment and big platform, if this is the case, capital has become a new barrier to Yi Qianxi.
Acting in 5 movies all over 1 billion box office, web dramas have brought billions of traffic to YK... Such outstanding achievements will also enable capital to continue to increase its resource investment in Yi Qianxi in order to achieve a longer win-win situation.
Think about those "traffic stars" who rely on variety shows, or rely on the network IP of a brokerage company, and the fresh meat that is a small fire... The capital behind them is already a "drinking soup" status in the entertainment industry... And how is it compared to Yi Qianxi?
Occupying the opportunity of the times and taking capital as the sail, Yi Qianxi, a young and stable small boat, seems to be a real "top stream" in the future.
The fourth card: good character and intelligence, so that Yi Qianxi can carry honor
The appearance of Yi Qianxi, on the surface, is an accident, but it is actually the product of the intensification of competition in the film and television circles and entertainment circles.
Traffic stars are shuffled;
Rice circle fans were shuffled;
South Korea's cultural imports were shuffled;
Idol agencies are shuffled...
As a result, the "elite" type of the inner volume type, idols and stars with one strength appeared (a comprehensive inner volume of age, appearance, and strength).
However, the emergence of Yi Qianxi cannot be said to be a product of capital operation.
As the saying goes, "There are endless skills in the world, and only the virtuous can exert their strength."
It can be said that the industry has been brewing "Yi Yan Qianxi" for decades, but only one "Yi Yi Qianxi" was born, and subjective factors cannot be ignored:
That is, Yi Qianxi himself has good character and intelligence.
Back to Schopenhauer's saying, "Just the same good character can overshadow intellectual inadequacies."
On the contrary, if a star is not intellectually deficient, good character can certainly double his brilliance.
Yi Qianxi does have the character of a "high-quality idol": he is like a small tiger and like a small scalper, working hard and working hard, and has the momentum of a fierce tiger descending the mountain. Honor is not humble in the body, but "tolerant is great", can carry more achievements.
Yi Qianxi and his parents are also good at seizing opportunities, and their rich knowledge makes them know how to win with capital.
This teenager seems to be born to "continue to work with better people", and everyone who has come into contact with him: Wu Jing, Zhang Yi, Zeng Guoxiang, Zhang Yimou will love his talent, cherish his efforts and character.
In a CCTV "face-to-face" interview, the host asked Yi Qianxi what he wanted others to call him?
The little boy who loved beans smiled shyly and said:
"Of course it's an actor, and it feels like a recognition of strength."