In the context of the market where new energy is almost becoming the main theme, there are not many independent brands like Chery that adopt the strategy of not moving in the high-end market. More precisely, Chery may still adopt the familiar way of playing in dealing with the market changes brought about by new energy - the next three ways to focus on the consumer market, that is, the low-end consumer market. This has a high degree of compatibility with the Chery new energy camp led by small ants.
Chery New Energy can only play before the small ant this boutique micro electric vehicle, which is also the main role of supporting the new energy banner for a long time, in last year's cumulative sales of 76557 vehicles, other new energy models compared with it, more like a cutscene. Although there have also been mid-size SUVs - big ants have tried to open an upward breakthrough, but it is clear that the market is not buying it.
Since there is no hope of upward in the short term, and coinciding with the fact that Hongguang MINIEV has given a new life to the micro-electric market, Chery New Energy has temporarily delegated its focus to this entry-level electric market. In February last year, it launched a QQ ice cream similar to Hongguang MINIEV, with Chery's brand aura, QQ's emotional blessing and good product performance, orders have accumulated more than 70,000 vehicles, and before they began to sell, they have caught up with the struggle of small ants in advance for a year.
Taking advantage of stepping on the wind outlet, Chery New Energy also completed a good opening performance this year. January sales of 19,431 units, a significant increase of 189.8% year-on-year. Among them, the veteran Ant delivered 9407 vehicles in January, an increase of 50.9% year-on-year, revealing full staying power. QQ ice cream is climbing steadily, with 9,984 units delivered in January, an increase of 19% month-on-month. The production capacity performance, which is still in the climbing stage, temporarily makes this rookie who has begun to show the potential of "god car" a little restrained in market performance.
At present, the second model of Chery iCar has begun to warm up, and the more cool design style and the QQ ice cream that takes the cute and cute route form a good differentiated product layout, which meets the needs of different users for micro-electric models under the needs of different scenarios, promotes chery new energy's coverage of multiple fields and multiple scenarios in the micro-electric market, and makes its moat in the low-end electric market more solid.