With the development of big data, artificial intelligence and other technologies, the Internet of Everything is the trend of the times, the digital economy has become a new engine of economic growth in the mainland, and the digital transformation and upgrading of the automotive industry is also accelerating. On the one hand, the informatization process and level of the traditional automobile manufacturing industry are uneven; on the other hand, the vigorous development of new energy vehicles has changed the main consumer groups, so the sales model of the entire automotive industry has also changed, and personalized customization and online booking have become a new trend in the development of the industry.
However, the digital transformation process of car companies is not smooth sailing, but will be trapped in the traditional IT management model: at present, many car companies lack the self-development ability of platform applications, mainly to purchase business kits, and the number of IT operation and maintenance personnel equipped by car companies is very small, relying heavily on outsourcing and outsourcing, which have led to many challenges for auto companies in the process of digital transformation. For example, from the Internet of Vehicles to intelligent travel, car companies have applied a variety of new systems, but still can not accurately grasp the user experience; even after the system is new, how to ensure the performance of these new systems has become a problem that plagues car companies; and how will the various application systems previously equipped by car companies continue to operate effectively in the new IT environment to create value for enterprises?
Based on the years of experience in serving automotive companies, Dynatrace, a software intelligent enterprise, deeply analyzes the pain points of auto companies and provides corresponding solutions for accelerating the digital transformation of auto companies.
Pain point 1: How to better grasp the customer experience?
At present, China's automotive industry is accelerating industrial change, traditional car companies and new car manufacturers are fiercely competitive, and the new crown epidemic has forced auto companies to upgrade their structure. In the digital transformation of the automotive industry, many car companies have begun to embrace the Internet of Vehicles, new energy and shared car apps, and the backend of these car platforms is the To C business. These changes have also made China's auto market gradually shift from a product-led seller's market to a customer-led buyer's market. Therefore, providing and ensuring a high-quality customer experience has gradually become a necessary means for auto companies to stand in an invincible position in the fierce market competition.
In response to this pain point, Dynatrace can provide automotive companies with visual observation capabilities, allowing IoT monitoring from the edge to the core, so as to clearly understand the user journey, thereby improving the user experience and accelerating business innovation. First of all, Dynatrace's Internet of Things (IoT) integration can go deep into the integration of the vehicle-machine system, helping the operation team or IT team to establish the entire quality system, thereby ensuring the quality of enterprise IT operation and maintenance; secondly, the software development kit (SDK) can be deeply integrated into the mobile phone or the car-machine side, and through the OneAgent agent to the background service side, the front and back end of the operation and maintenance and operation are unified to analyze, which helps to understand the user's real experience and the bottleneck point of application quality Finally, Dynatrace can also fully record and play back the entire process of user operation, which is convenient for managers to back-analyze the problems on the user side. Through this series of functions, automotive companies can control the behavior of customers throughout the process, on the one hand, timely discover customer experience problems, solve them in time, and avoid the reduction of customer reputation, on the other hand, they can also achieve functional and application optimization through customer behavior analysis, further retain and convert customers, and provide more support for business development.
Porsche Informatik, which provides digital solutions to well-known automotive brands, has successfully accelerated software innovation and provided users with a superior service experience with the Dynatrace software intelligence platform. To achieve a 90 percent reduction in time to market for new software, the company migrated large on-premises applications to the cloud, resulting in a highly dynamic and containerized technology stack. As a result, enterprises realized that to truly achieve the agility of the system and ensure the user experience, they needed to adopt a very different performance monitoring management approach, so they chose Dynatrace. Because Dynatrace not only provides a full visibility into the IT environment, it helps enterprises understand the user's session status in real time, but also provides native support for all major cloud platforms and services. With Dynatrace's unique cloud-based AI monitoring approach, the company can visualize its OpenShift environment and know the user experience in the palm of its hand, so it can continuously improve the user experience through continuous functional optimization.
Pain point 2: How to ensure the performance of the newly launched IT system?
At present, the young consumer groups represented by Generation Z are rising strongly, and the mainstream consumption patterns and forms of the automotive industry have undergone radical changes. As a result, domestic mainstream car companies have launched new systems such as connected driving and intelligent travel, releasing the pressure of urban travel while responding to changes in the consumption mode of young people. However, after these new systems are online, how to ensure system performance is still a difficult point for enterprise operation and maintenance.
Dynatrace can help car companies visualize software quality, visually analyze the performance indicators of each service link of the application, set performance goals, so as to score the overall quality of application performance, and establish a corresponding software quality evaluation system. For most car companies, they will do functional black box testing and stress testing when receiving newly delivered applications: black box testing detects the completeness of the function and the accuracy of the output result logic, and the stress test mainly tests the limit state of the application. Dynatrace can be combined with stress testing tools to help managers accurately evaluate the performance of newly delivered applications qualitatively and quantitatively, so as to better manage the quality of business launch and improve the efficiency of operations in the later stage.
The BMW Group, a world-renowned luxury car brand, strives to combine new cloud computing and big data technologies to drive innovation in connected cars to better respond to the surge in online business and ensure a good customer experience. Through Dynatrace's digital business management approach, the company has established a highly feasible management platform that can improve performance in real time, quickly assess customer impact, and realize fault location and troubleshooting of existing systems, thereby improving the overall service level. At the same time, Dynatrace has also effectively integrated the IT resources of the enterprise, bringing capacity reference planning to the business system through historical data and trend analysis data, and providing valuable basis for the accurate decision-making of the enterprise, avoiding the waste of a large number of resources.
Pain point three: how to make the original IT system of the enterprise exert its due value?
Although many car companies are applying new systems to cope with digital transformation, the IT systems originally established by enterprises cannot be left behind. The reality is that most of the IT systems equipped by many auto companies are from external procurement, and the quality is uneven; moreover, car companies have not upgraded the software of these systems in time, so even if there is a problem, it cannot be solved in time; finally, the communication between the system and the system is very poor, and the IT environment faces the problem of system solidification. Therefore, how to give full play to the value of the original IT system is also a major problem faced by all car companies in digital transformation.
Dynatrace is very friendly to some enterprise applications that have been delivered but have not been subsequently upgraded or maintained, and can find and point out problems through cross-platform performance monitoring to improve the performance of legacy systems, and can carry more business concurrency without increasing infrastructure resources, reduce more transaction latency, and maximize its value. First, even if the enterprise does not understand the application design and calling relationship of the original IT system, it does not affect the use of Dynatrace for performance analysis. Second, Dynatrace's OneAgent module can use artificial intelligence capabilities to monitor the performance of the original system, indicate problems and ways to improve, and be improved by engineers at the car company. Finally, Dynatrace no longer distinguishes between technology stacks when the system is deployed, does not need to change any program configuration files or startup scripts, and the invocation relationship between services is obtained by automatically tracking the real path of transactions, without relying on any logs.
"The software intelligent platform provided by Dynatrace is like going to the hospital to see a doctor to do MRI, after the scan, the system will directly point out the problem, and then just take the corresponding results to the attending doctor to guide the treatment, and the traditional APM product is like doing CT, after scanning the film, you need to find an imaging doctor for interpretation and analysis, and then the attending doctor will guide the treatment, the process is much more complicated." One company's IT executive said so.
U-haul, the world's leading DIY handling and warehousing rental company, needed a monitoring solution specifically for the cloud to effectively manage and coordinate multiple applications due to the surge in demand for products and services and the increasing reliance on software to improve customer satisfaction. Relying on the Dynatrace software intelligence platform, the company combined multiple solutions into a single, full-stack platform that allows teams to coordinate, avoid war room scenarios, and drive more efficient collaboration between teams. The business gained visibility into blind spots in the IT ecosystem, and teams could take action, proactively respond, and solve problems through automation and artificial intelligence to prevent problems before they happened. With Dynatrace's AI engine, the company can clarify and fix issues in little time, improving operational quality and improving the customer experience. Finally, Dynatrace visualizes user behavior, helping organizations make the right IT strategic decisions that have an impact on the bottom line.
With full-stack observable capabilities, continuous automation and root cause analysis based on artificial intelligence, Dynatrace software intelligent platform can help automotive companies comprehensively monitor the user's use process to improve user experience, and through the visualization function of software quality, help automotive companies establish corresponding software quality assessment bodies to ensure the performance of new systems, and at the same time break through the barriers between the original IT systems of enterprises to strengthen business collaboration, thereby improving the overall operational efficiency of the AUTO environment of automotive enterprises and maintaining business continuity. Help car companies accelerate their digital transformation and win the market competition.
(7862910)