With the approaching of the Lantern Festival, the Lantern Festival, as an indispensable traditional food of the festival, has also entered the stage of hot sales. Recently, the New Yellow River reporter visited the Jinan Lantern Market and found that the sales volume of the novelty flavors in the physical store have increased, and the flavors of "white peach cheese", "flowing chocolate" and "rose" have been widely welcomed by the public. At the same time, the New Yellow River reporter also found that the novel flavor of the Lantern has been unable to meet the changing needs of the market, the Year of the Tiger Lantern Festival Lantern Selling Point has also shifted from simple taste diversification to the production of the Lantern appearance, such as the cartoon Tiger Lantern, "auspicious Ruyi" version of the printed Word Lantern, etc., is also sold on major online e-commerce platforms.
Taste a lot! Physical store Lantern sales are hot
On February 13, the last rest day before the Lantern Festival, the reporter of the New Yellow River came to a chain supermarket in Shizhong District to visit. Supermarkets have all kinds of Lanterns, in addition to the traditional flavors of black sesame filling, peanut filling and other Lanterns, strawberry, blueberry, durian and other novel flavors of Lantern are also sold.
The new Yellow River reporter found that the lantern sold in the supermarket is mainly divided into two categories according to the size, the first is a traditional lantern with a large head, and the taste is basically the traditional black sesame filling, peanut filling, etc. The other is a lantern with new flavors such as fruits and flowers, which are basically small-sized lanterns. The price of bagged lanterns depends on the number of them, basically around 10 yuan to 20 yuan, and some can be discounted by 3 to 5 yuan.
"Although the Lantern is also sold during the usual time, the peak sales season of the Lantern every year is around the Spring Festival holiday. Citizens basically choose to come to the Lantern Festival to buy. "Introduction from the staff of the supermarket. At the same time, he said that the best sales in supermarkets are still traditional flavors such as black sesame filling and peanut filling.
"Isn't this going to be the Lantern Festival soon, come and buy something in advance." In previous years, I bought black sesame filling, but this year, when I saw strawberries, I bought something for the children at home to try. Mr. Li, who is choosing the Lantern, said.
Become a new favorite! The shape of the Lantern exterior is innovative
The New Yellow River reporter searched for the "Lantern" on an e-commerce platform and found that the monthly sales of stores with higher sales have reached 20,000 copies. At the same time, many merchants have added a lot of novel flavors this year, such as "white peach cheese", "flowing chocolate", "rose" and so on.
More brands began to innovate from the appearance and shape of the Lantern.
Simple color lantern can not meet the innovative ideas of merchants, some brands printed on the appearance of the lantern "auspicious", "auspicious", "such as", "meaning", "gong", "joy", "hair", "cai" and other auspicious words, and the brand designed the appearance of the lantern into a cartoon tiger style, with the auspicious meaning of the year of the tiger to attract customers.
Novelty taste and high-value Lantern are also an important reason to attract consumers to buy. "The cartoon Lantern is cute and suitable for taking photos and sending circles of friends." "It's nice and delicious, and the strawberry-flavored Lantern is sweet." Many buyers have posted their own reviews in the comment area. However, some buyers said, "If you eat the taste or choose the traditional big Lantern, the small Lantern has relatively little filling, and it is not addictive to eat." ”
Know more
Why is this year's Lantern Festival 11 days earlier than last year?
Some members of the public have found that the Lantern Festival is very "naughty", last year's corresponding Gregorian calendar date is February 26, this year's corresponding Gregorian calendar date is February 15, and next year's corresponding Gregorian calendar date is February 5, which means that this year's Lantern Festival is 11 days earlier than last year, and next year's Lantern Festival is 10 days earlier than this year.
It is also the Lantern Festival, why is the Gregorian date early and late? Zhao Zhiheng, a member of the Chinese Astronomical Society and an expert on astronomy science in Tianjin, explained that the calendar used in ancient times on the mainland is called the lunar calendar, which is a luni-solar calendar, based on the absence of the moon, that is, the cycle of the lunar phase and the annual apparent movement of the sun. The Chinese lunar calendar stipulates that the 30 days of the big month, the 29 days of the small month, and the accumulation of 12 synodic months are 354 days or 355 days; In the Gregorian calendar, the Earth orbits the Sun as a return year, with 365 days in the usual year and 366 days in leap years. The difference between the two is about 11 days. In order to make up for the difference in the number of days from the year of regression, so as not to cause a serious disconnect between the month and the season, the method of adjustment is to arrange 13 months in some years, and there are two identical months, called "leaps". The rule of "leaping" is based on the twenty-four solar terms.
Due to the ingenious arrangement of "setting leaps" in the continental calendar, the Gregorian calendar date corresponding to the Lantern Festival every year is always either about 11 days in advance or postponed by about 19 days. This also causes that in some years, the Gregorian calendar celebrates the Lantern Festival in February, such as 2016 and 2025; In some years, the Gregorian calendar celebrates the Lantern Festival in March, such as 2018 and 2037. (According to Xinhua Net)
(Jinan Times)