This year's Spring Festival slot competition is still fierce, although the number of moviegoers is not as good as last year, it is still a lot of records.
For example, the high-profile "Chosin Lake Water gate bridge", which broke more than 40 box office records in 3 days of release.
For example, the happy twist comedy "This Killer Is Not Too Cold", leaving Shen Teng, is still moving towards the 2 billion mark.
In addition to these hotly discussed movies, there is also a "muffled to make a lot of money" lord.
Compared with other movies, it exists independently, does not buy hot searches, does not step on others, but quietly broke through the box office of 700 million, is impacting 800 million, and the box office is about to surpass "Frozen 2".
That's the animated movie Bear Haunting.
01, 7 movies grossed 3 billion
When it comes to this movie, many viewers are not strangers.
Isn't it "bald head cutting down trees"?
In fact, it is really not, it has long broken through the setting of "bald heads cut down trees, two bears protect the forest".
In addition to cartoons, it has also launched 5 preschool education series, 2 New Year films, 8 big movies, 2 stage plays, and 1 children's song.
It has become a national IP.
And we see that this year's "Bear Haunting Return to Earth" is already the company's eighth big movie, or 3D.
In fact, it is not surprising that this film can achieve such box office results.
Because the box office of the first few works is also quite eye-catching, and there is a trend of rising year by year.
2014's Raiders of the Lost Ark 247 million;
2015's "Bear Haunting Snow Ridge Bear Wind" 294 million;
In 2016, "The Return of the Bear Heart of the Bear Haunted" was 287 million;
2017 "Fantasy Space" 521 million;
2018 Metamorphosis 605 million;
2019 "Bear Haunting: Primitive Era" 717 million;
Add that to last year's Wild Continent's $595 million;
800 million (tentative) of this year's "Return to Earth".
The box office of this series of films has approached 4 billion, breaking 14 records.
And the rating of each film is stable between 7.5 points of 6.5 points, and the box office reputation is very stable.
The Spring Festival stalls are fiercely fighting for blockbusters.
And "Bear Haunting" has almost zero publicity, but it can break out of the world, is this not the biggest winner?
02，
This movie is generally taken by parents to see with their children, which satisfies their children's audiovisual feelings and gives themselves a refreshing feeling.
Today's "Bear Haunting" is no longer the movie of the previous children, but has turned to the themes of growth, friendship, family and other aspects.
For example, this "Return to Earth" is moving towards an adult version of animation.
Xiong Er, who is delicious and lazy, has always wanted to become a big hero to gain the approval of his brother Xiong Da.
There was a fall of an alien prokaryotic that shattered the silence of Dog Bear Ridge.
Xiong Eryi also accidentally merged with the alien prokaryotic, and the energy wisdom value was full.
In order to regain the original nucleus, the alien Abu deliberately alienated and caused accidents, so that the bears and the two groups rebelled.
There are protagonists and villains, and this time the villains are aliens full of intelligence.
The director wants to express two meanings, one is the theme of heroes, and the other is home and love.
The story setting is still very novel, and children can also think about it in addition to watching the movie.
It can be seen that the "Bear Haunting" movie is expanding its dimension every year.
From the plot, the story to the core, they are all combined with reality to achieve upgrades and tell children the preciousness of truth, goodness and beauty.
03，
It is worth mentioning that this time "Bear Haunting" is the only 3D movie during the Spring Festival.
It's still very rare.
It is understood that the film alone is a scene of a garbage city, making 7.3 billion models, more than 2,000 shots, and special effects alone, accounting for more than 80%.
In addition to the content, in terms of film technology, it also clashes with the original boundaries.
At the same time, in addition to the bear two bears in the movie, the characters such as King Jiji and Mao Mao have added feathers.
There are new characters and old ones, and the work is still very delicate.
Some viewers also said that it is indeed very touching that this series of movies can be made like this.
There are many scenes, and even people are in tears.
Playing hardcore sci-fi, "Bear Haunting" really pushed the whole movie to a higher level, from content to technology, upgraded by a notch.
Underneath the shell of science fiction, love and bravery are eternal themes.
Looking at the rising box office of "Bear Haunting", I also lament the progress of Chinese science fiction animation.
I hope that everyone can maintain a childlike heart and bravely chase dreams.