Author | Sui Yi
Edit | Zhao Dezhu Er
Produced by | Commercial vehicle network (shangyongqiche)
It seems like a new rule, but it is actually a return
It seems to shrink, but it is actually focused
It seems turbulent, but it is actually standardized
It seems like a dilemma, but it is actually accessible
Policy-driven and market-driven are the forces needed for the development of any industry. Before the "big ton and small standard" problem was exposed, the light truck industry seemed to have fallen into the quagmire of infinite internal rolling under the blind drive of the market, and the problems exposed by it had also reached the edge of having to be solved.
For more than 2 years after the "5.21" incident, the light truck market experienced a cliff-like decline in sales. The entire industrial chain began to innovate itself in the depth of speculation on policies and the iterative positioning of products.
Guo Pan, deputy general manager of Shandong Automobile and general manager of the sales company
The dust has been settled for a full month, but the far-reaching impact on the industry is still far from over. So, what is the impact of the "blue card new regulations" on the light truck industry, and how will manufacturing companies respond positively? Guo Pan, deputy general manager of Shandong Automobile and general manager of the sales company, gave the answer.
Positioning: Return to the origin of the city
When a market has a problem, it may often be a return to the original rationality.
Shandong Automobile's entry coincided with the industry shock, which made it have a rational and clear understanding of policy trends and market trends when planning products.
In Guo Pan's view, obtaining user value is by no means a short-term behavior. "Maintaining sensitivity to the market and maintaining calm and correct judgment in the face of the disorderly growth of the industry is the respect for the law of the market, and it is the greatest protection for each user."
Therefore, "returning to the source" is an inevitable manifestation of the market development when it is close to maturity.
At the beginning of 2022, the "blue brand new regulations" boots fell, perhaps its promotion significance to the industry can not be said in a word, but this seems to be the market back to the real side: from spontaneous, chasing the wind, disorder, to having standards to follow, gradually on the right track, and then to the market is more and more segmented, the professional application areas are becoming more and more in-depth and professional. This makes enterprises in the whirlpool not only need to wait and watch the changes, sink their hearts to think, but also actively face and embrace the changes.
Guo Pan said that the essence of the policy is precisely to let the blue card light truck return to the origin of the city.
Scenario: Reorganization of transport modes
The blue card light card finally found its own position, and did not have to do things beyond their own capabilities. But what follows is from production and manufacturing to market sales to the rematch of users' transportation scenarios and product positioning, especially dump trucks and barn trucks.
In the new regulations, in addition to the adjustment of the cargo compartment size of the light dump truck, the main thing is to require the rear wheel to adopt a single tire structure, and the nominal section width of the tire does not exceed 265mm, which will make the light dump truck with the high load carrying advantage of "rear wheel double tire running the world" disappear. This makes it possible to choose yellow card dump trucks in transportation scenarios such as waste transportation, landscaping, and garbage transfer in urban areas.
The new regulations divide the cargo compartment space of the barn in two, and the advantage is that for the transportation of small goods, the space in the cargo compartment can be used more fully, but this will inevitably increase the weight of the vehicle, reduce the convenience of loading and unloading the goods, and also leave some large goods at the door. The use scenarios of hierarchical warehouse grating vehicles will also return to freight scenarios such as urban and rural distribution, green supermarkets, and light-to-throw logistics
"It can be said that the new requirements of the new regulations for the technical standards of blue light trucks have made major changes in the structure and size of some models, which will directly change the user's use scenarios and transportation modes, and its far-reaching impact on the market far exceeds the switch from China V to China VI." Guo Pan introduced.
Research and development: drive the industrial chain
The major changes in industry standards are a huge test for the technical reserve capabilities, research and development strain capabilities and market regulation capabilities of light truck manufacturing enterprises.
"We have long anticipated and prepared for this. Before the end of 2021, Shaanxi Automobile Light Truck has made corresponding adjustments to the product line, in addition to the blue brand products that meet the new regulations, there are also small displacement and yellow card products covering other transportation scenarios. It can be said that our products are complete and our products are mature. Such strategizing makes Guo Pan appear calm and calm when talking about the switching of market standards.
Guo Pan said that the confidence of Shaanxi Automobile Light Truck not only comes from the correct understanding of the market, but also benefits from the strong research and development strength behind it.
Shaanxi Automobile Light Truck continues to invest in the field of engine research and development with the help of the group's advantages, and has laid out a series of power products with a displacement of 2.5L and below around the regulations, matching the six-speed manual, automatic transmission and small eight-speed automatic transmission, fully meeting the needs of different users. At present, the 2.5L series products are equipped with Weichai WP2.5N series high-power engines, which can provide maximum 160 horsepower and 450N·m torque output, and the power is not inferior to the 3L engine, which is fully in line with the needs of efficient transportation in the city.
Guo Pan believes that the "blue card new regulations" have a huge impact on the entire light truck industry chain, which will invisibly improve the industry concentration of the light truck industry, especially the resource allocation and research and development strength of enterprises will appear at this time. Shaanxi Automobile Light Truck has also made full preparations under the blessing of the group's industrial chain advantages.
Standard: Standardize the logistics market
Only in an orderly and standardized market will there be a virtuous cycle and sustained benefits. The healthy and benign development of the light truck industry requires industry-wide self-discipline and corresponding laws and policies to maintain.
The "Blue Brand New Regulations" make clear requirements for the technical parameters of light trucks, and increase the binding force on vehicle announcements, license plates, production, supervision and other links, that is, to strive to effectively eliminate the hidden dangers of light trucks "large tons and small standards" and overloaded transportation from the source of products, so as to standardize the order and transportation system of the freight market and promote the upgrading of urban logistics to high quality and high-end.
Only companies that fully understand the rules, strictly abide by the rules and make reasonable use of the rules can become a real strong player in the market. As Guo Pan said, "After all, the logistics market will not shrink, and the volume of goods will not decrease." As a manufacturing enterprise, it should provide a more reasonable capacity allocation for the market and provide users with products and services that can better meet the needs, which is a benign development direction. ”