Gu Ailing, a Chinese player in women's freestyle skiing, won the championship and won the gold into the "top stream of the Winter Olympics", with unlimited commercial value potential
Image source: ANTA official Weibo
On February 8, in the final of the Beijing 2022 Winter Olympics Freestyle Ski Women's Big Jump held at the Beijing Shougang Ski Jump, China's 18-year-old Girl Gu Ailing completed the world's first difficulty action to deflect the bi-weekly deflection axis rotator 1620 safety grab board, defeated the French teenager Tess LEDEUX with a total score of 188.25 to win the championship, won his first Winter Olympic gold medal, and was also the first time that Chinese athletes stood on the Winter Olympic podium in this project, which is of great significance.
At the moment of winning the championship, social media brushed countless screens, accounting for 7 of the top 20 weibo hot searches, 3 of the 15 baidu hot searches, and nearly 4 million fans in a single day. At that moment, Gu Ailing became the focus of global attention, because everyone knew the weight behind this gold medal, even in today's China, skiing is still a niche sport in the strict sense, and Gu Ailing has let the world see the new generation of Chinese forces that cannot be underestimated with his own strength.
Gu Ailing's Winter Olympic journey welcomed the opening, and it was not only thousands of people who were happy and applauded, but also a number of brands standing behind her. According to incomplete statistics, as of now, Gu Ailing's list of sponsors has reached 27+, spanning sports, fashion, home appliances, skin care and other fields, from LV, Tiffany, Victoria's Secret, International Watch, Estée Lauder, Cadillac, Fascia Gun Therabody, Kohler and other international brands, to Anta, Bank of China, China Mobile, Sankeshu, Luckin, Yuanqi Forest, Mousse, Chinese Insurance, Tomson By-Health, JD.com, Midea's induction cooker, Quark App and other Chinese brands. Gu Ailing's commercial value is so high, but also depends on its outstanding external image and positive and optimistic public image. In the future, I believe that Gu Ailing's sportsmanship, challenge spirit and optimism will be seen by more people.
The International Hockey Federation announced Wu Jing as the World Ice Hockey Ambassador to help promote the sport of ice hockey in China
Image source: International Ice Hockey Federation WeChat public account
The International Ice Hockey Federation recently announced that it has officially invited Chinese film and television superstar Wu Jing as the world ice hockey ambassador. Coinciding with the Beijing Winter Olympics, as the only ice hockey sport with a physical confrontation in the winter event, it is also rapidly unfolding across China under the winter Olympic Games. To promote the sport of ice hockey in China. The International Ice Hockey Federation takes advantage of the opportunity of the two Winter Olympics in Asia, in addition to sparing no effort to bring the world's best ice hockey players into the Olympic ice hockey game, but also set up a Chinese, Russian, Korean and other Chinese social network platform to let more Chinese sports fans understand ice hockey, learn ice hockey culture, so that they can like ice hockey, and attract more teenagers and sports families to join the ice hockey project.
The president of the International Ice Hockey Federation, Tardiv, personally awarded Wu Jing the identity of Ambassador Wu Jing and the uniform of the Chinese national team to participate in the Winter Olympic Games, saying, "The International Ice Hockey Federation is honored to invite Wu Jing to become an ice hockey ambassador on the occasion of the Winter Olympics. Wu Jing is a Chinese film and television superstar, who has a positive and positive influence on and off the screen, and is an excellent example for Chinese youth. We are very grateful to him for helping us develop the sport of hockey through his influence. At the same time, I hope that he can call on more fans to cheer for the Chinese ice hockey team and applaud the performance of the Chinese ice hockey team in the Winter Olympics. ”
· Justin Bieber is the latest spokesperson for Balenciaga's Fall/Winter 2022 collection
Image source: BALENCIAGA Instagram
Following Kim Kardashian and Isabelle Huppert, singer Justin Bieber has also become the latest face of luxury brand Balenciaga's Fall/Winter 2022 campaign. To showcase where the brand's spokesperson lives and works, the series was shot at Justin Bieber's studio in Los Angeles, wearing a Balenciaga black Shrunk Zip Up hoody, Destroyed loose jeans, and black Triple S sneakers.
In fact, Balenciaga's characteristics are rich and diverse, it is avant-garde, it can look a quarter by quarter, and always creating silhouettes and styles, this season is still a trendy brand that moves to the extreme, and the next quarter is gorgeous couture. And this change is mainly due to the fact that the founder of the brand, Cristóbal Balenciaga, is a super avant-garde person, he is known as a master of haute couture, after founding the brand BALENCIAGA at the age of 16, he has been operating this ultra-avant-garde brand, and he is a mudslide in the fashion industry, boldly breaking the original fashion structure to create his own cocoon women's clothing structure and changing the pattern of the fashion industry. And the brand has also gained a lot of topics and attention in 2021.
· Mikimoto officially announced young actor Song Weilong as the global spokesperson
Image source: Mikimoto's official Weibo
Recently, Mikimoto officially announced that young actor Song Weilong will serve as a global spokesperson, and at the same time, launch a new series of PASSOIR. Black, full of mystery, full of enthusiasm. #Mikimoto PASSIONOIR# breaks through the stereotypes and interprets the modern and modern across ages and genders, and perceives the heartbeat of free expression.
Song Weilong's handsome appearance and confident attitude coincide with the brand's never-ending craftsmanship and bold innovation. In the new advertising campaign, Song Weilong enthusiastically interprets pearl jewelry with a pioneering posture, and his eyes are firm in wearing PASSPORTOIR, boldly expressing the attitude and pursuit of fashion of the younger generation. For MIKIMOTO, pearls are not only synonymous with elegance, they are also symbols of fashion.
L'Oréal Group released its 2021 full-year financial report, an increase of 16.1% year-on-year
Image source: L'Oréal's official Weibo
According to the financial report recently released by L'Oréal Group of France, the group's sales in 2021 reached 32.28 billion euros, an increase of 16.1% over the previous year; the operating profit reached 6.16 billion euros, an increase of 18.3% over the previous year. Commenting on the operating data, L'Oréal Group CEO Ye Hongmu said, "2021 is a historic year for L'Oréal. Thanks to the expertise, passion and contribution of 85,400 L'Oréals worldwide, the Group's sales growth reached a new record of 16.1%1, twice the average growth rate of the global beauty market. L'Oréal's market share has grown across all regions, sectors and categories. Over the past two years, the Group's year-on-year growth rate has been 11.3%, significantly outperforming the global beauty market, which has almost recovered to 2019 levels.
In 2021, the Group's leadership in digital space expanded again: e-commerce business5 increased by 25.7% year-on-year6, accounting for 28.9% of total sales, all due to the opportunities presented by the new digital channel. At the same time, as part of its integrated omnichannel strategy, the Group will continue to digitally digitally transform its point of sale. At the same time, we will continue to pursue the transformation of beauty technology – continue to invest in big data and artificial intelligence, and reach strategic cooperation with more partners, such as Verily to better understand and explore the aging mechanisms of skin and hair. Ye Hongmu revealed, "Although the global situation at the beginning of the year was still full of turbulence and challenges, we always believed that we had the ability to achieve a performance beyond the market average in 2022 and achieve double growth in sales and profits again." ”
In February, London Fashion Week announced the latest schedule, and more than a dozen Chinese designer brands such as Feng Chen Wang and PRONOUNCE participated
Due to the uncertainty caused by the epidemic, London Fashion Week, which was scheduled for January, will be cancelled. Recently, the British Fashion Council (BFC) announced through its official website that London Fashion Week will showcase women's and men's collections in three events in February, June and September. The dates of the three London Fashion Weeks are: 18-22 February, 11-13 June and 16-20 September 2022.
At that time, the Fashion Week event from February 18 to 22 will present the latest collections of men's and women's wear in a combination of physical and digital. More than 131 designers and organisations are expected to attend the week, with 37 catwalk shows, 9 presentations, 5 appointments, 34 events and 66 digital activations at the LFW Digital Centre.
In addition, this year's London Fashion Week, there are 14 Chinese designer brands participating, namely: Huishan Zhang (Zhang Huishan), J E CAI (Cai Jia'en), RAY CHU (Zhu Baiyan, Taiwan), Yuhan Wang (Wang Yuhan), Feng Chen Wang (Wang Fengchen), PRONOUNCE (Zhou Jun and Li Yushan), 8ON8 (Gong Li), KWK by KAY KWOK (Guo Zifeng, Hong Kong, China), Sheguang Hu (Hu Sheguang), Jenn Lee (Li Weizheng, Taiwan), Johan Ku (Gu Youwen, Taiwan) and oqLiq (Jiahao Lam & Hong, Taiwan), MARRK (Wang Kuo & Shi Tian), MITHRIDATE (Demon Zhang).
In February, Milan Women's Wear Week will return to offline, and two Chinese designer brands will enter the official agenda
The Italian Fashion Chamber of Commerce CNMI recently announced that after two years of restrictive measures due to the epidemic, Milan Women's Fashion Week will return in the form of almost completely offline holdings, and announced its schedule, this fashion week will be held from February 22 to 28, during the event, no less than 71 fashion shows will be held, of which 65 are offline fashion shows, in addition to Brands such as Armani, Prada, Gucci and Bottega Veneta, there are 2 Chinese designer brands ANNAKIKI and HUI, respectively, will also host an offline fashion show in Milan.
It is worth mentioning that the participants of this fashion week also include a number of young brands, such as the Japanese fashion brand Ambush. Ambush was founded by Korean-American designer Yoon Ahn and her partner Verbal. Previously, they usually showed their work in Paris, but this season, they chose a new venue. Another high-profile brand entering Women's Fashion Week is Palm Angels, designer Francesco Ragazzi's high-end streetwear brand, who has already presented his collection at Men's Fashion Week.
Lululemon released the Global Happiness Report Chinese the highest happiness index
Image source: Lululemon's official Weibo
At the opening ceremony of the 2022 Beijing Winter Olympics, the audience successfully remembered the Canadian sports team dressed in lululemon red clothing, and since then, this series of clothing has quickly set off a rush in Canada, and lululemon red has successfully "broken the circle". Recently, sports lifestyle brand lululemon released its second "Global Happiness Report", which studies the changes in people's perception of happiness and the latest insights from the three levels of physical, psychological and social aspects. The report shows that thanks to people's attention and more active practice, the global happiness index reached 66 points this year, up 1 point from last year. Chinese's happiness index reached 75 points, and for the second consecutive year, it was named "Happiest Country".
"Our second Global Happiness Report shows that people are adopting effective coping strategies to improve mental health, but they also crave more connections between people." Calvin McDonald, CEO of Lululemon, said, "Lululemon is committed to improving people's overall well-being, and we look forward to calling attention to the well-being and well-being of themselves, others and society as a whole through this new report."
· KENZO will release art director Nigo's first limited-edition capsule collection and 100 limited-edition NFTs since taking office
Image source: KENZO official Weibo
Under the creative leadership of Artistic Director Nigo, Kenzo has released the first limited edition capsule collection for Spring/Summer 2022 and 100 limited edition NFTs. Coinciding with Nigo's first fashion show for the house in January, it was also his first design collection since he took office last September, and three different limited-edition capsule collections will be launched since then.
The first limited edition piece is inspired by floral motifs inspired by Japanese papaya shrubs that bloom in February. Nigo designed two five-piece wardrobes for men and women, but the collection is gender-neutral in spirit. It also includes an oversized hoodie, cargo pants and a Japanese washed cotton-twill dress. Kenzo wrote in a statement: "This decline has largely retained white as a tribute to the image of the blank page: a new beginning. ”
At the same time, KENZO will release 100 limited edition NFTs, marking the brand's official entry into the metaverse era, and each product will be accompanied by a series of NFTs to unlock exclusive access to the KENZO world.
· LINE FRIENDS' last store in the Chinese mainland market closed
At 10:00 p.m. on February 10, LINE FRIENDS' last store in the Chinese mainland market, Chengdu, will be closed, and the closure measure is the overall strategic adjustment needs from 2020. In the future, LINE FRIENDS will continue to deepen the Chinese market, re-retail layout, pop-up store activities and space theme authorization, in order to expand the connection point with consumers through a more "light" offline model and close cooperation with local brands.
Due to the changes in consumption habits brought about by the development of new consumerism in recent years, LINE FRIENDS has made a move to shift the focus of retail to online. As an international creative studio, in order to make ip itself more vital and further promote emotional connection, LINE FRIENDS will pay more attention to the development of digital assets with content as the core, create multi-platform scenario-based applications, and develop new digital IP formats. At the same time, LINE FRIENDS will carry out offline experience spaces of multi-formats such as theme hotels, restaurants, small retail stores, and unmanned retail, providing fans with diversified interactive experiences such as theme exhibitions, pop-up mobs, and parties.
During the Spring Festival, the sales of duty-free shops on Hainan outlying islands soared by 144% year-on-year to nearly 2 billion yuan
According to statistics provided by the Hainan Provincial Department of Commerce on February 6, from January 30 to February 5, the total sales of 10 outlying island duty-free shops in the province were 1.983 billion yuan, an increase of 144% year-on-year. Among them, duty-free sales of 1.82 billion yuan, an increase of 153% year-on-year, the number of duty-free shoppers was 277,800, an increase of 128% year-on-year, and the number of duty-free goods purchased was 1.6517 million, an increase of 143% year-on-year. Up to now, there are 5 duty-free business entities on Hainan outlying islands and 10 duty-free shops on outlying islands.
On January 21 this year, Feng Fei, governor of Hainan Province, pointed out in the "Government Work Report" that to enhance the international competitiveness of Hainan duty-free shopping, we will strive to sell 100 billion yuan of duty-free sales on outlying islands in 2022. Successfully run the second China International Consumer Goods Expo, build a global consumer goods display and trading platform and the first destination for domestic alternative outbound consumption. Promote the construction of the Global Consumer Boutique Expo Park.
According to the statistics of the Department of Commerce of Hainan Province, the sales of 10 outlying island duty-free shops in Hainan in 2021 will be 60.173 billion yuan, an increase of 84% year-on-year. Among them, duty-free sales of 50.49 billion yuan, an increase of 83% year-on-year; the number of duty-free shopping 9.6766 million person-times, an increase of 73% year-on-year; the number of duty-free purchases of 53.4925 million pieces, an increase of 71%. In the just-concluded Spring Festival Golden Week, Hainan's tourism market as a whole is good. According to the statistics released by the Hainan Provincial Tourism and Cultural Department on February 7, the province received a total of 5.4113 million tourists during the Spring Festival Golden Week, achieving a total tourism income of 7.53 billion yuan.