Text/Editor丨Qingtian Imperial History
●—《Preface》—●
After the broadcast of "Hot and Hot", she won a box office of 3.4 billion, and this time her total box office exceeded 10 billion, ranking as the fourth female protagonist with a box office of 10 billion yuan in China. But her good reputation on the Internet seems to be showing signs of reversal, which is why, why Jia Ling failed to gain fame and fortune.
Comparison between people is the most taboo, but only by comparing with each other can we better know our own progress. After the broadcast of Jia Ling's elaborate documentary "I Only Live Once", it received a flood of bad reviews, and the reasons were surprisingly consistent.
Excessive marketing is a backlash
This time, the audience was a lot meaner to Jia Ling, and made many comments on her image. But most of the reasons point in one direction. That is, is it a waste of resources to write a documentary about weight loss.
Is weight loss worth hype, does this weight loss depend on yourself, it is not the follow-up of the behind-the-scenes group, how can ordinary people have the time and energy to do the same thing. Among them, the team that tailored a weight loss plan for her is not something that ordinary people can invite.
So what is the original intention of this movie, not to tell how inspirational it is to lose weight. But after the setback, he redeemed himself by boxing, and after doing his best, he had no regrets even if he failed.
Of course, Jia Ling has also mentioned many times in public that this movie is not about losing weight, but mainly about self-redemption. But I don't show up, I want to surprise everyone, so that everyone can see a new side of themselves in the movie.
But before the movie was released, the way of publicity on the Internet was very different from what she wanted to express. The focus of the propaganda was set on Jia Ling losing 100 pounds, telling about the difficulty of losing weight and her own persistence.
It is true that a fat man suddenly lost 100 pounds, and it was a sacrifice made in order to make a movie, which is a very attractive point. But the publicity should also be moderate, at first it was inspirational, but after that, only disgust remained.
The biggest drawback of this movie is that it is over-publicized, which arouses the rebellious psychology of the public. And weight loss has always been a selling point in the market, and many people think of various ways to lose weight, and they expect a compromise method.
But the hot and hot propaganda directly tore this point, if you want to lose weight and have a good figure, you need to pay more nutritionists and more weight loss coaches, and with the blessing of them, you still need to persist and take out time to exercise, so that it is possible to succeed. It makes most ordinary people have weight loss anxiety, but they don't have the capital to complete it.
Later, the comments about the broadcast of the film-related documentary were really incomprehensible. Originally, it was a record of film creation, but the main body is still weight loss, the documentary has a total of four episodes, three episodes are about weight loss, and the last is about boxing. It could also be a problem with the production, not being expressed to the point.
There are many examples in the history of cinema to gain weight first and then lose weight, but no one has made weight loss the biggest selling point. The publicity of this film can be regarded as a precedent for creating Chinese film history, and to give everyone an example, the wrong way cannot be learned.
These negative comments about Jia Ling are surprisingly consistent, even a little extreme, and they don't seem to care about the content of the movie, as long as they are released, they will put the bad reviews first. It doesn't matter to them what will happen later, whether it looks good or not.
Literary and commercial films
The more famous you are, the more doubts you will receive, and "Wolf Warrior 2" directed by Wu Jing won 5 billion at the box office, and there are not a few doubts that accompany it. And the box office of a movie is not necessarily equally linked to its intrinsic quality.
Wu Jing also said this in an interview, it is not that your box office is high, your level is high. It can only be said that your appeal is good and your popularity is good.
For example, director Feng Xiaogang's work "1942", the box office of this film was only 370 million, and even investors may have to lose money at that time. But after many years, the movie's score has risen by 8.2 points, and the connotation of this has been excavated.
Good movies are generally like this, they are not understood at the beginning, they will be accompanied by overwhelming abuse, and only after experiencing hardships will they understand the deep meaning, which is a sad and unsolvable problem.
Literary films and commercial films are two different genres. , literary films need a certain aesthetic, and everyone's aesthetics are different, the director's vision is too unique, and the audience will not understand, and in the end, there is naturally only one result in hitting the street.
But commercial films are not needed, their purpose is to make money, and their content will cater to the public's ideas and make them attractive. Then everyone will find that there is nothing to gain by watching a movie, only the money lost. As Jiang Wen said, I want to make money by fighting, but few literary films can surpass commercial films at the box office.
But it is not a literary film that is not more literary, in fact, there are many classifications of literary films. A movie can convey certain values and themes, and can make people think, then it can also be regarded as a literary film. But from the beginning, it was for the purpose of profit, and the essence was to make it for goods, so it must be a commercial film.
But there are also commercial films, the plot is very well done, and there are also ideological doping, so whether it is a commercial film or a literary film is actually not a conclusion, in the end, it depends on my own opinion of the film, you think it is meaningful, then it is a literary film in your heart, and vice versa.
Whether it is a commercial film or not can also be defined from another side. For example, the film "Schindler's List", which uses a large number of stars and big directors, and the story is relatively simple, so the purpose of spending a lot of money to make this movie is to make money, and its essence is a commercial film.
The positioning of literary films is relatively extensive, talking about love, sports, comedy, science fiction, legal politics, suspense, epic, etc., which are not commercial films in essence, but they cannot be said to be literary films. It can be but not all.
"Hindler's List" is controversial, it belongs to a literary film with a business model. This means that there is no absolute definition of everything, and the two cannot be completely separated.
Questioning identity
When Jia Ling announced that the documentary was about to be screened, it was rumored on the Internet that she wanted to continue to sell a lot of money by taking advantage of the popularity. But then Jia Ling announced that it was all free to play, and seeing that this could not be evaluated, she turned to find fault with the documentary.
In the documentary, Jia Ling first gained 40 pounds in order to make a movie, and then lost 100 pounds in half a year. In the past, although her image was chubby, her overall image was more pleasing.
After losing weight, the change is very big, and the whole person has changed from a humorous and cute image to a cold and intellectual style. And the face has become a little depressed, it should be the consequence of losing weight too quickly, and now Jia Ling is a little strange.
The fatter Jia Ling is liked by the public, but it is she who has lost weight. In the documentary, Jia Ling also said that it is not who you will become in the next second, but who I can become this year.
She did it, and she is about to usher in a new self, and she has successfully created an independent, successful, and strong image of a strong woman for herself. After losing weight, the tone of her speech was very different from before.
After the premiere, Jia Ling was interviewed by a live broadcast, during which her speech was relatively weak, and she did not have the lively and cheerful feeling before, which made netizens a little unbelievable.
It is indeed an effort, in order to ensure that the body does not rebound, it is necessary to spend more time practicing body shape and keeping the figure out of shape. She said that she was healthy and lost weight, and the most important change was not to become thinner, but to become stronger.
She also didn't want to cause body anxiety, but after the adaptation. The main embodiment of the changes in the characters is in the changes in the appearance of the body. She doesn't want people to pay attention to whether she has become thinner, it is a process of getting stronger, her fists are getting faster and faster, and her eyes are getting more and more determined.
Regarding the topic of weight loss on the Internet, she hid from it and did not answer, which was something she couldn't control, so she could only hide herself as much as possible. In fact, if she wants to take advantage of this traffic, there are many ways.
For example, publish your own recipes, exercise plan, mentality at the time, and tips for staying in shape. As soon as these broke out, they could bring a lot of heat to the movie, but she didn't do it.
In the future, Jia Ling should always maintain this figure, and the chubby and lovely Jia Ling will be gone forever. She still keeps moving after the end of the movie, which may cause her to lose many audiences, but she thinks that what she has changed is only the appearance, and the inside is still the same as before, this heart will not change, and she is confident that the audience will accept her again.
In the interview, Jia Ling said that the purpose of making her movie is not for the box office, but to let more people understand what she wants to express. If someone could get better at watching her own movies, she would be very happy.
After the movie "Hello, Li Huanying" was played, some people didn't want to go home, but immediately after watching the movie, they drove home to see their parents, and at this time the movie was meaningful and valuable.
summary
Jia Ling can go from a comedian to a female director with a box office of 10 billion, and the efforts she has made are well known. Now that she has made herself with movies, I heard that she has entered the fashion circle.
Recently, every time Jia Ling appears on camera, she is covered in a luxury brand, and Harper's Bazaar also invited her to participate in a magazine shoot. She really lived out of herself, detached from her previous personality, and it was really like a fake.
Now she is standing in the C position on the Hollywood set as a director, showing her talent and strength to the fullest, and declaring her status positively. In the face of the controversy and doubts about her on the Internet, respond with a smile, be the most authentic self and not be bound by the world.