China Youth Daily Client News (China Youth Daily, China Youth Network reporter Yang Tun) On February 4, 2022, the 24th Winter Olympic Games officially opened in Beijing. According to the statistical survey report "Driving 300 Million People to Participate in Ice and Snow Sports" commissioned by the National Bureau of Statistics entrusted by the State General Administration of Sport, since Beijing successfully bid for the Winter Olympics in 2015, the number of participants in ice and snow sports in the country has reached 346 million, and "driving 300 million people to participate in ice and snow sports" has changed from a vision to a reality.
Students experience VR skiing. Courtesy of the organizer
In the process of achieving this goal, with the development of virtual sports and e-sports, enthusiasts in the wider part of the mainland can participate in e-sports ice and snow sports through the latest technology and means. Virtual and reality together help the popularization and development of winter sports, bringing more imagination space to the development of the Olympic movement.
A few days ago, the IWO (Intel World Open) ended in Shanghai, which is the first e-sports event in mainland China to receive the support of the Olympic Organizing Committee, and it is also the largest e-sports event in China since 2022. The esports performance event specially held to support the 2022 Beijing Winter Olympics has used the Olympic ring logo in the final venue and global live broadcast.
Through the new platform of e-sports, ice and snow sports are no longer limited to snow or ice rinks, and the activity of "ice and snow sports entering the campus" has developed across the country.
From 2019 to the end of 2021, Beijing organized primary and secondary school students to actively participate in virtual digital ice and snow sports. Beijing Experimental Primary School Haidian Primary School and Beijing Primary School Fengtai Wannian Huacheng Branch and other schools organized teachers and students to participate in the school's ice and snow carnival and carnival activities, students wearing VR glasses, standing on the somatosensory control device, dodging left and right, experiencing the charm of skiing. In the activities, the school also designed a "simulated torch relay" session, ice and snow knowledge quiz, etc., so that children can actively integrate into the spirit of the Winter Olympics.
As one of the youngest sports, e-sports attracts a large group of young people. Nowadays, major e-sports projects have launched ice and snow content, telling ice and snow stories and passing on ice and snow culture in a way that young people like.
According to the China Game Industry Report and foreign market research companies, China currently has about 700 million to 800 million gamer users, which is currently the country with the largest number of video gamers in the world. By 2021, the total revenue of the mainland e-sports market will reach 140.181 billion yuan, and the number of e-sports users will reach 489 million, which will lay a solid foundation for the e-sports industry to help traditional sports such as ice and snow sports in the mainland.
Source: China Youth Daily client
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