In the ever-changing mobile phone market, even if the global mobile phone shipment ranking has been shuffled, there is a mobile phone company whose annual mobile phone shipments have always been ranked first, which is Samsung. Although Samsung's proportion in the domestic market is the same as Huawei's share in the U.S. market, the international market does have strong competitiveness, which is also a typical example of independent research and development and continuous innovation. Especially Samsung's high-end flagship series, whether it is screen or flash memory, uses its own top products, and has its own Orion chip, strong research and development strength, and design at the forefront of fashion, which is an important factor to promote Samsung to become the world's largest mobile phone brand.
After major mobile phone manufacturers brought users the new flagship of Snapdragon 8, the release of the new flagship of Samsung S22 has also caused many domestic netizens to discuss the hot topic. At present, Samsung has officially opened the S22 series of bookings, according to SamMobile media reports, Samsung expects that the market demand for the S22 series will be very large, and the production capacity has been increased to more than 30 million units, but the S22 production capacity is 12 million units.
After the release, for the S22 stronger performance, camera level, four sides of the extremely narrow border, fashionable design, 45W fast charging experience, many netizens and the forerunner of the National Bank of China gave a very high evaluation of this phone. However, netizens who often pay attention to Samsung's flagship model said that they "can't help but complain"!
In the Android mobile phone market, domestic brands continue to rise in terms of performance, system optimization, hardware parameters, design, etc., which makes many netizens think that Samsung S22 is not so fragrant. After the cancellation of the Samsung Note series, the S series became Samsung's only flagship series, although the S22 series used the Snapdragon 8 chip, the performance is beyond doubt, but in terms of pricing and hardware parameters, Samsung's S22 is a grade worse than the domestic flagship machine.
The price announced by Samsung shows that the starting price of the S22 standard version (8+128GB combination) is 5499 yuan, the starting price of the S22+ is 7099 yuan, and the starting price of the S22ultra is 10199 yuan. There is nothing unusual in terms of price alone, but the "damage" often comes from the comparison between competitors.
First of all, the S22 standard version of the screen size is 6.1 inches, supports a refresh rate of 120HZ, but the screen resolution is 2340x1080, which is what we often call 1080P. Secondly, the battery capacity of the S22 standard version is 3700mAh, which is reduced by 300mAh with the 4000mAh of S21, and the battery capacity of S22+ is 4500mAh, which is also reduced by 300mAh with the 4800mAh of the previous generation of S21+, and the screen and battery can be described as double shrinkage.
In contrast, the domestic mobile phone market, whether it is Xiaomi 12Pro, iQOO 9Pro and other flagship models, have adopted the latest 2K resolution E5 material screen, Snapdragon 8 chip, LPDDR5+ UFS3.1 flagship core components, but the pricing is within 5000 yuan, many netizens have said that the starting price of 5499 yuan, really dare to sell! Almost all configurations are on top of S22ultra, but the price given by S22 ultra is as high as 10199 yuan, which does dissuade many coin holders.
However, S22 dares to set a high price also has its unique advantages, such as the appearance design is in line with the aesthetics of the public, the border is narrower, and the value is higher. Of course, perhaps Samsung is not willing to lower its posture to fight a price war with domestic brands, but hopes to retain the cognition and perception of high-end brands in the minds of users.
What do you think about this?