Jiwei Network News (Text/Wu Jiaxi) On February 10, Great Wall Motors released the "BC Brand 2022 Regional Activity Execution Company Bidding Project" on the Great Wall Holdings electronic bidding platform, showing that the company will release a new car brand, the internal code name is BC.
The interface news reporter quoted an insider close to Great Wall Motors as reporting that BC is a new high-end car brand of Great Wall Motors, which is expected to benchmark BBA and focus on new energy models.
It is reported that in the field of electrification, in 2022, Great Wall Motor Dayu battery technology will be applied to its new energy series models to improve the safety level of power batteries; cobalt-free batteries will be installed on more models, promoting the trend of cobalt-free power batteries. Great Wall Motor will usher in the new energy vehicle product year, Euler Ballet Cat, Euler Punk Cat, Euler Lightning Cat new products are ready to go; at the same time, Wei brand will also be fully new energy.
In the field of intelligence, Great Wall Motors said that in the new year, on the basis of the coverage of Vehicle Networking applications in Haval, Weipai, Euler, Tanks and Great Wall Cannons, it will continuously improve the level of product intelligence, and continue to expand the circle of coffee intelligent ecological alliance, the number of coffee intelligent partners will exceed 150, together with the layout of intelligent ecological industries such as Horizon, accelerate the research and development and mass production of Great Wall Motors' intelligent vehicles, and continue to explore the vast blue ocean of smart travel.
At the same time, Great Wall Motor's globalization strategy has accelerated, the Rayong plant in Thailand has been officially put into operation, the acquisition of the Iracemapolis plant in Brazil, the establishment of the European headquarters, and the continuous improvement of the globalization system. In addition, Great Wall Motors has deeply cultivated advantageous markets, continued to maintain its leading position in traditional markets such as Russia, Australia, South Africa, Saudi Arabia, and Chile, and actively explored new overseas markets, released the Thai market strategy and European market strategy, landed in Egypt, Nepal, Brunei, Pakistan, Laos and other emerging markets, and won the reputation of overseas users by virtue of the advantages of new products of global intelligent technology. (Proofreading/Andy)