Recently, according to the latest data report of market research institute SensorTower, the number of global game downloads in 2021 has decreased slightly compared with 2020, but the cumulative download volume of global ultra-casual mobile games in 2021 will reach 13.7 billion, an increase of 15% over 2020, and its increase is mainly from Google Play. In addition, the total use time of ultra-casual game players in the whole year exceeded 58.1 billion hours, and it is not difficult to see that the demand for ultra-casual categories has not decreased but has increased.
According to the report, Asia is the largest market for ultra-casual games, contributing 36% of the download share; This is followed by Europe and Latin America. Annual downloads in Latin America, such as Brazil and Mexico, increased by as much as 27%, making it the fastest growing market. It is worth mentioning that the growth of the Asian market is also obvious, and its downloads are mainly from Southeast Asian countries such as India and Indonesia. In terms of downloads, French ultra-casual mobile game publisher Voodoo won the first place in the list of downloads of the same type of mobile game publishers with an annual download volume of nearly 1.3 billion, and AppLovin and SUPERSONIC STUDIOS ranked 2nd and 3rd respectively.
In terms of revenue, the revenue of in-app purchases of ultra-casual games reached $230 million in 2021, an increase of 22% year-on-year. German publisher Playgendary ranked first in the genre for "Kick the Buddy" and "Bowmasters" in the same genre by revenue. Two other ultra-casual mobile game publishers with in-app purchases of more than $20 million are Giant Network and Poseidon Games. In addition, on Vungle, Unity, and Meta's Facebook and Instagram platforms, Ultra Casual Games ads with SoV performed well; TikTok has become the platform with the largest proportion of ultra-casual game advertising with a massive user base.