Throughout the ages, people have always had a longing for "baby".
For example, overseas, adventure treasure hunting has always been a hot theme in the fields of novels, films and television, games and other fields, which has not only given birth to excellent films such as "Raiders of the Lost Ark", but also has game masterpieces such as "Uncharted Sea".
In China, unlike overseas, which is more inclined to "treasure" and "exploration" styles, due to the long history of China, there is no fault, and many antiques have been circulated in the folk, or have been continued, becoming "heirlooms". Therefore, "treasure hunting" and "treasure hunting" have become the main ways for Chinese people to chase antiques. For example, many TV stations have launched treasure hunting programs, attracting a large number of viewers with their rich knowledge and interest.
Of course, in the field of games, there are actually related products. For example, the ultra-casual game "Antiques are Play" published by Ohayoo is a treasure hunting theme product.
Since Ohayoo began to promote this product, relying on its unique theme quickly attracted a large number of players' attention, quickly topped the iOS free list, and in the comment area below the App Store, there was no shortage of players praising the game.
Treasure hunting, opening the museum, antiques are play
In order to better fit the theme of "treasure hunting", in "Antiques are Play", players will play a curator who buys antiques from the antique market to enrich their own pavilion.
In the game, each chapter is divided into three levels, the player needs to buy the "Treasure of the Town Store" in these three levels, each level player will be able to get a clue about the "Treasure of the Town Store", of course, if the player is lucky or directly according to the description to find the "Treasure of the Town Store" will be able to unlock the entire chapter directly.
The way of treasure hunting is also very easy, the player will be with the antique shop owner price roundabout, during the need to carefully examine and find the abnormal location of the antique, such as cracks, unusual patterns, flaws, etc. to ask each other, each inquiry may lead to an increase or decrease in the price of the item.
It is worth mentioning that in order to restore the feeling of treasure as much as possible, the developer has designed each antique very finely, and also with some light and shadow effects, so that the texture of these porcelain, jade and other objects is very prominent.
After asking three times, the player can decide whether to continue to haggle or buy the antique, and if the purchase is completed, the game will evaluate the market price of the antique to assess the player's profit and loss.
If you successfully purchase the "Treasure of the Town Store", you can also unlock the clues of the "Rare Set" antiques, and the player needs to find the "Genuine" in several antiques with slightly different details according to the clues obtained.
Each time the player unlocks a set, they can also watch a historical allusion to the item, combining entertainment and culture.
Of course, the antiques and sets that players buy in the game are not only for viewing, but also designed a simple set of simulated business gameplay in "Antiques are Play". Players can put antiques in the exhibition hall and get a certain income.
This also forms an "economic closed loop" in the game, that is, buying the treasure of the town store to enrich their own pavilion to obtain more income, and then using the gold coins to buy more antiques, prompting players to continue to play.
In addition, "Antiques are Fun" has also recently carried out a welfare broadcast, players can participate in the official in-game activities, to win "real money", and the gifts are also very much in line with the theme of the game, for the production of exquisite crafts.
A good theme can do more with less, and "treasure hunting" stimulates players' enthusiasm for creation
From the above description, it is not difficult to find that the core of "Antiques is Play" is actually a simulation business and puzzle solving game, and what really makes it shine is the very grounded theme of "Treasure Hunting".
As mentioned at the beginning, whether overseas or domestic, people are very yearning for "treasures", on the one hand, the strange "treasures" have a strong sense of curiosity and freshness and a strong sense of visual impact, coupled with the scarcity of "treasures", some genuine products often have high value, giving people a feeling of "overnight wealth" and "high people in the folk", which is easy to arouse people's attention.
At the same time, tasting the authenticity of antiques and their value is another technical work, which requires sufficient research on history and culture, coupled with the uneven preservation environment of antiques, resulting in differences in their quality and completeness, creating a pair of insiders to watch doorways, laymen to see lively scenes, antiques, treasures and treasures have gradually become a subculture.
To this day, this subculture is still widely spread, and with the prosperity of the video industry, especially the short video industry, this kind of culture and treasure hunting videos have even begun to spread among young people.
Of course, hunting spoofs are also one of the reasons for the fire of this type of video
On the other hand, whether it is "antiques" or "cultural relics", behind them will more or less have certain historical and cultural attributes, and these cultural relics will become "living fossils", which can be intuitively presented and at the same time very vivid in form.
Because of this, the subculture of Jianbao actually gives "Antiques are Play" a considerable space to play. For example, the same product of ByteDance, douyin short video actually has a large audience and a good user ecology.
Users will share their "heirlooms" through short videos, or the antiques in their hands will let the majority of netizens taste and communicate together, and the professional point will analyze the appreciation doorways through historical relics, such as the color and texture of porcelain, and even tell the origin of a cultural relic, as well as the anecdotes behind it.
If you search for keywords such as "Jianbao" or "Antique" in Douyin, you can see a large number of high-quality videos, and the related videos under the topic of "Jianbao" alone have been played up to 2.64 billion times.
At the same time, "Antiques are Play" also fits the core fun points of the subculture of "treasure hunting" and "antiques" as much as possible at the level of gameplay design, such as bargaining with the boss in the game actually simulates the process of antique tasting, and the design section of the final "rare set" also meets people's demands for historical anecdotes behind antiques.
At the same time, combined with byte Ohayoo's mature publishing experience in IAA games, a large number of high-quality content was born after the game was launched, both official promotion and a large number of folk UGC content, players will share the experience and experience of treasure hunting and bargaining in the game, the video content is funny and funny, and it has obtained a high number of plays and likes.
So far, the number of videos related to the topic of "antiques even playing" has quickly exceeded 140 million times.
Blockbusters are frequent, and "Chinese flavor" leads the trend of ultra-casual games
Different from the overseas IAA game parkour perennial ranking, domestic IAA games seem to have taken a different path, and more and more grounded, "Chinese-style" theme games have repeatedly broken through and become blockbusters.
At the beginning of this year, Ohayoo's other game, "Jade Master", developed by Lanfei Interactive Entertainment (Kunpo), achieved a good start by relying on its unique "open jadeite" gameplay and the "gambling stone" culture behind it.
Subsequently, Ohayoo's other ultra-casual game "The Happy Life of Wang Blueberry" has also achieved outstanding results, and the IP of "Wang Blueberry" can actually intuitively see its strong Chinese art characteristics on the screen.
And not only the art level, the author of the "Wang Blueberry" series of videos has actually revealed that the inspiration of this IP comes from the interesting things that happened between his childhood and his mother and others, and has a strong northeast regional color.
In addition to Ohayoo, there are actually many products that rely on Chinese characteristics to successfully break through the game market.
For example, the puzzle game "Paper Wedding Dress", which is monetized through advertising, focuses on "Chinese horror", and both the art style and the plot have a large number of traditional Chinese elements, which have been unanimously recognized by players. Today, this series of games has launched four models, and has a large number of fans on platforms such as TapTap and B station.
In addition, last year's successive breakthroughs in the "Class Teacher Simulator" and "Internet Cafe Simulator" were built based on the background of The times and hot events in China in recent years.
Among them, "Class Teacher Simulator" selects many "famous scenes" and interesting scenes in the context of Chinese education, which is similar to the "Chinese Parents" of the previous fire. Another product, "Internet Café Simulator", although all countries and regions around the world will have Internet cafes and Internet cafes, perhaps the Chinese people, especially the 80s and post-90s generation, have absolutely different feelings for Internet cafes, and can even be called a unique "Internet café culture".
Further ahead, there are super casual games with themes such as planting vegetables and raising pigs.
As a big agricultural country, Chinese has a special interest in "planting land". There was once a saying that farming is Chinese memory engraved in the bones. The meaning it wants to express is not that every Chinese likes to farm, but the spirit of hard work and prosperity represented by farming, no matter in which era, Chinese will not be abandoned, and whenever they see the golden wheat field, people can't help but feel the joy of the harvest.
Looking back at these many outstanding IAA games, the reasons behind them are actually not difficult to summarize. IAA games usually need to acquire customers through purchases, so the theme, style, gameplay, etc. of the game largely determine whether the game can obtain more users, break through from the market, and then monetize. The "Chinese theme" is often more understandable, easy for Chinese players to accept and understand, and can also trigger their emotional resonance, which not only improves the user conversion rate, but also lays the foundation for the rapid and wide dissemination of the game among players.
In fact, this point is not only applicable to IAA games, but also the traditional heavy games, so we can see that more and more domestic game manufacturers are willing to add some Chinese elements to the game, and the creativity mined by domestic games is also more and more colorful.
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GameLook Daily Game Industry Report
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