laitimes

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

On the night of leaving the "Night in Greater Wan Chai" food stall, the brothers of the Greater Bay Area gradually walked away along the road in front of the door and became five backs... Then the five backs suddenly stood back and looked back, jumping up violently and leaving four big words "Unfinished to be continued." The wave of reversals made the audience laugh incessantly, and many bullet screens and comments also said: "It seems like the end of those old Hong Kong films." ”

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

Chen Xiaochun, Zhang Zhilin, Xie Tianhua, Leung Hon Man and Lin Xiaofeng, the five Hong Kong artists, are definitely the most surprising combinations in 2021. They opened this food stall called "Night in Tai Wan Chai" at Dongshan Pass, with a strong Hong Kong flavor and the wonderful chemistry of the brothers, so that the audience directly shouted "Watch them a few chats and blow water I can watch dozens of issues".

Based on the audience's love and the continuous growth of the audience group, the five brothers and "The Night of Greater Wan chai" have become IP brands with multiple connotations such as region, feelings and humanities, and at the moment when the urbanization process is accelerating, the human touch and life represented by the brothers in the Greater Bay Area are becoming a yearning of the audience and driving widespread expectations for the second season.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

The "wok" of the food stalls warms people's feelings and hearts

On the last day of the "Night in Tai Wan Chai" food stall operation, the theme was set as "Neighborhood Night", thanking the neighbors of Dong Shan Pass for their tolerance and understanding for more than a month.

Nearly 30 neighbors became diners on this day, they quickly broke the ice after taking their seats, chatted about each other's lives and the daily life of Dongshan pass, and the three people at the table who served slowly were directly invited to warmly share the table; because it was a "blind box" set menu, everyone would change dishes with each other to taste different tastes. This seems to be a response to the original intention of the brothers in the Greater Bay Area to open food stalls, and choosing food stalls, the most pyrotechnic dining culture in memory, is not only a feeling for the taste of Hong Kong in the old days, but also wants to bring humanity to the audience.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

Many people like "Night in Tai Wan Chai" for this reason, from the proposition that various dishes focus on the flavor of their hometown, to the sense of atmosphere created by the food stalls with retro style and very regional labels, to the friendship of several brothers who have known each other for many years, and the human touch can become a complete concept and image of dishes, places and people, and the centralized output of the image, transforming from concept to vivid memory in a theme night.

"Dish", food becomes a taste perception that fully condenses memory and happiness. When the form of food stalls was determined, several brothers had memories that could not be forgotten, hoping to restore it and share it with diners. Chen Xiaochun has become the "king of soup" in the soup industry, and a soup is given to diners a "fresh" experience every day; Xie Tianhua has come up with a "big move" to stir-fry crab in the typhoon shelter at the beginning, which is a representative dish of "Hong Kong-style taste"; in order to entertain middle school students, Chen Xiaochun stewed everyone's favorite curry fish eggs when they were young; "The Night of Plate Head Rice", which has become a Hong Kong flavor call full of feelings.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

"Ground", the style of tables and chairs to the shiny neon signs are only the type of food stalls, and several brothers want to find the "god" of food stalls. From the beginning when they went to senior food and beverage practitioners to talk about what a food stall was, to the time to sit down and chat with the guests became a common practice, and a daily must-have "dessert", the Greater Wan Chai people used food and patience with diners to create a humane home.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

"People", not only the easy relationship between the five old friends makes the audience shout "comfortable", but also the temperature between people in the past can be found in this food stall. Several entrepreneurial women who came to Guangdong in the 90s to work hard will talk to Zhang Zhilin about the blue wisps of the road to work hard for life; the migrant workers who run all day will talk about the confusion of returning to their hometown or staying in the big city; the strange men and women they meet in the blind date bureau will be tacit in a smile, and they will also send a Vlog of thanks to the show in the last issue. Diners come and go present fireworks in the human world, which is transformed into a sentence in "Under the Lion Rock" that "life has its own joy, and there is no fear and more fearlessness".

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?
The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

Small food stalls, wok air warm heart. "Night in Tai Wan Chai", which is very pyrotechnic and regional culture, has become a carnival for the media in the Greater Bay Area since its debut, and Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism, Nanfang Daily, Yangcheng Evening News, Wen Wei Po, Shenzhen Evening News and other institutions and institutions such as Hong Kong, Sina Macau and Guangzhou Daily have released joint posters on the Weibo side with the topic of #Listening to the Story of the Greater Bay Area in Tai Wan Chai to jointly call for the Greater Bay Area. Behind the super linkage, "Night in Grand Wan Chai" opens up the emotions, memories and identities of the culture of the Greater Bay Area with a strong regional flavor.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

The humane situation opens up the empathy of audiences in different regions. Ying Cai'er and Yuan Yongyi's two sisters-in-law are called "Seven Tigers" together with Wen Na Wuhu, which makes people cry and laugh, but a light kiss encountered at the kitchen door, a bottle of water is sent in the busy, and the love and dependence between husband and wife will naturally make people who know how to love empathize, and produce a sense of substitution with a sense of identity and desire. There are many similar moving bridges in "Night in Greater Wan Chai".

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

When a captain invites his brothers to play at sea, the Greater Wan Chai are full of hopes that they can see the long-lost night view of Victoria Harbour, but they are finally told that they cannot make the trip, although they also express their understanding, but it is one of the few sad scenes throughout the show. At that moment, who did not care about the old garden.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

The reason for the hong Kong star's hot flashback is best understood by "Night in Greater Wan Chai"

How many people are chasing "Night in Greater Wan Chai" because the golden song "Dessert" did not land? From classics such as "Under the Lion Rock" and "What do you want in a lifetime" to the affectionate expression of "Like You in Minutes" and "Love You A Little More Every Day", every time it can attract a bullet screen of "sending an original soundtrack".

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

In recent years, the popularity of Hong Kong wind culture and Hong Kong star has become a kind of "Renaissance". It is obviously not enough to interpret this trend in the public context simply with "feelings", and in "Night in Greater Wan chai", we can see the personality charm of the brothers of Greater Wan Chai as Hong Kong stars.

They have different personalities from the beginning to show different characteristics, Xie Tianhua as a reliable chef of the food stalls has a full sense of responsibility, was liberated from the kitchen by the whole brother and will subconsciously be uneasy; Lin Xiaofeng, as the "Minister of Health", complained that he brushed the dishes every day, but the last one to leave every day was also him; Zhang Zhilin had a clear thinking and full of social skills; Liang Hanwen had a cheerful personality and loved to be funny, and volunteered to take up the procurement task; Chen Xiaochun dared to take the "gold" star and loved to count money, and he could overcome the obstacles to sit down and chat with the guests.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

Beyond these differences, it is not difficult to see their commonalities.

First, they have the taste of life of Hong Kong citizens' culture, more grounded and less baggage, so that the audience has a greater sense of identity and intimacy, so chatting can also make everyone enjoy watching. They will talk about being accustomed to active or passive in emotional relationships, Zhang Zhilin will even take the initiative to talk about the experience of going to Australia to find his first love, several brothers think of Liang Liang and pinch a cold sweat for him; the business meeting has opened a spit conference, Chen Xiaochun said that several people have a taste of shoes, Lin Xiaofeng in turn said that Chen Xiaochun talks about dreams and counts money, which is a taboo that belongs to old friends.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

Old friends are the "best friends to lose". Not only did the brothers laugh and play with each other, and made a fixed project of "shooting turtles"; they would also "agree with each other" when they got along with other old friends, and after finding the operating losses, they took the two sisters-in-law and Wen Na Wuhu Pit as shareholders, and the whole brother was "kidnapped" as the store manager, but behind them was the emotion and dependence of each other. They naturally eliminate the sense of distance brought by being stars, bringing the warmth of ordinary people with a sense of familiarity and identity.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

Second, behind the taste of life, the fighting spirit of Hong Kong people "under the Lion Rock" is reflected in several brothers. At first, only Xie Tianhua could cook among the brothers, and they had no concept of pricing, but they did not treat the whole show as a game. Although each shouted "rest today" and "end the work one-stop", from their attitude of learning to cook at a nearby restaurant, to hoping that Ren Dahua, Quan Brother, etc. would make the food stalls more professional, the professional attitude of the brothers to go all out made them not only respectable but also cute.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

By the time of "Neighborhood Night", The Greater Wan Chai has been able to methodically arrange meals for 30 people, from every cooking hob is an adventure, to everyone has a multi-dish, behind the brothers' jokes and jokes is never slackened growth. Therefore, the audience may understand why these Hong Kong stars can have decades of professional life, not only have the attitude of fighting for the ideal, but also never erase the shining background of ordinary people. This compound experience has become the reason why the audience is on the show.

The same root and the same origin of the Greater Bay Area, the emotional bond under the orientation of the times

From "Brother With Thorns and Thorns" to "Night in Greater Wan Chai", The Greater Wan Chai has become a kind of perceptual image construction and transmission of the Greater Bay Area, so that the development of the construction of the Greater Bay Area has gained a circle-breaking influence.

In 2016, the State Council officially issued a document requiring Guangzhou and Shenzhen to join hands with Hong Kong and Macao to jointly build the Guangdong-Hong Kong-Macao Greater Bay Area and build a world-class city cluster. In "Night in Greater Wan Chai", using the flavor of hometown as the medium, the audience saw the greater bay area as an emotional bond outside the economy in terms of culture, memory and emotion, and in the process of common development.

As a basic element of life, food naturally has the representativeness of regional culture. The eighth phase of the "Greater Bay Area Food Sharing Meeting" is a collective appearance of urban culture with food sharing culture and memory, such as Macao's Portuguese chicken condensing a culturally integrated life past, Zhaoqing's steamed dumplings with a strong nostalgic family flavor, and the brothers' typhoon shelter fried crab and soy sauce king fried noodles are the representative dishes of Shijing Hong Kong flavor. Food is the medium, taste is merciless, every dish has a story, and every culture is deeply identified with each other, so that the Greater Bay Area converges into a pyrotechnic table.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

In "Night in Greater Wan Chai", we can also see more aspects of the development of the Greater Bay Area. For example, two community workers came here to dine, they are the key force in the anti-epidemic work, the younger generation has a sense of responsibility to society, and also has a sense of guilt for their families because of their busy work; there are also "Hong Kong and Macao class" students invited to eat at Guangzhou Peizheng Middle School, parents from Hong Kong and Macao to develop in Guangzhou, there are policies specifically to solve children's education problems, and it has become a cutting edge of the current Greater Bay Area to solve everyone's immediate problems.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

After the settlement at the end of the quarter, the Greater Wan Chai decided to consolidate their turnover and donate it to the "Elderly Canteen" funded by the government for the welfare of the elderly, which provided preferential meals for the elderly and a variety of rich cultural activities, which is the policy of benefiting the people in the Greater Bay Area and the presentation of the culture of respecting the elderly in the Greater Bay Area. And the Greater Wan Chai from creating a human touch to dedicating a human touch, but also let the show more and more warm.

The second season of "Night in Greater Wan Chai" is scheduled, what is behind the IP of the brother in the Greater Bay Area?

The IP of "Night in Greater Wan Chai" thus gained the blessing of practical significance and the value of the times, and showed the emotional and humanistic background of the development of the Greater Bay Area with variety content by showing the spirit of the Greater Bay Area with the same root and origin.

With the five brothers as the IP image, the development of the times as the value core, and the life situation as the packaging, "Night in Greater Wan Chai" can be done forever. With the end of the first season, netizens not only urged to change, but also incarnated Leeuwenhoek in the details of the show to find clues that the second season will be produced. Maybe the next season the brothers will return to Hong Kong, or maybe they will look for more experiences of hard workers in Shenzhen, looking forward to them walking into new cities and telling new stories.

Read on