People's Financial Review: There are many highlights of cultural tourism consumption, "fueling" the new vitality of the Year of the Tiger

Source: People's Daily News

In the 7 days of the Spring Festival holiday in 2022, 251 million domestic tourists traveled nationwide, achieving revenue of 289.198 billion yuan; the film box office was 6.035 billion yuan, ranking second in the same period of history; the "tiger element" product was popular, and the Olympic mascot was difficult to find... The new atmosphere of cultural tourism consumption stimulates the new potential of consumption, becomes a new hot spot for consumption, and "fuels" the new vitality of the economy in the Year of the Tiger.

The rise of the "tiger element" has caused the national tide to heat up the "tiger economy". Tiger head hats, tiger head shoes, embroidered tiger wallets, tiger head red envelopes, cute and fierce tiger dolls... During the Spring Festival of the Year of the Tiger, many people's childhood memories of goods reappeared in the jianghu, fashionable national tides, cultural creations, blind boxes, etc. have also been draped in "tiger skins", and a variety of "tiger element" related products are placed in the most conspicuous position in the store, forming a sales and purchase boom. The "Tiger Economy" integrates tradition and modernity to create a "Chinese flavor", which has both a variety of new ideas and an unchanging "Chinese heart", bringing attractive business opportunities to the market in the Year of the Tiger.

Ice and snow tourism is sought after, and supply and demand are both booming. The Beijing Winter Olympics not only ignited people's enthusiasm for participating in ice and snow sports, but also stimulated the ice and snow tourism market during the Spring Festival holiday. During the festival, ice and snow consumption from the north to the south, ice and snow sports tourism, ice and snow folklore tour, ice and snow health tour and indoor ice and snow tour and other types of products for tourists to play ice and snow bring many choices, ice climbing, curling, snow extreme sports and other subdivisions are more sought after by young people. Fliggy data shows that the order volume of ice and snow tourism related goods in the Spring Festival of the Year of the Tiger increased by more than 30% compared with last year's Spring Festival. "Ice and snow fever" makes the ice and snow gorgeous into a golden mountain and silver mountain.

The Spring Festival stalls bloomed with a hundred flowers, and the film market achieved good results again. At the beginning of the Year of the Tiger, the Chinese film market performed well, with 8 films released at the same time on the first day of the Chinese New Year, providing audiences with a variety of viewing options. The spring festival film genre is rich in genres and diverse themes, reflecting the current situation of "birds fighting for birds" in film creation, and also reflecting the thriving scene of the domestic film market under the background of normalization of epidemic prevention and control, which is gratifying. In recent years, the rapid development of the mainland film industry has not only made the film box office rise year by year, but also driven the development of the economy around the theater, and formed a good interaction with related industries.

The domestic market of cultural industry and tourism is huge and the degree of market openness is high, which plays a special and important role in stimulating consumption, activating the market, rallying people's hearts and minds, and expanding opening up, and is an important engine for expanding domestic demand and promoting growth. During the Spring Festival of the Year of the Tiger, the cultural tourism consumer market blossomed at many points, showing many new highlights and new trends, highlighting the huge potential of the domestic demand market.

"The great potential of domestic demand is our strength." Especially at a time when the new crown virus is "eyeing the tiger" and the global economic recovery is facing various constraints, we firmly implement the strategy of expanding domestic demand and continue to play the first driving force of consumption on economic growth, which has a fundamental role in economic development. From this point of view, promoting the high-quality development of cultural and tourism consumption is related to the overall situation of national development and the happiness of the people.

To this end, we must continue to deeply implement the strategy of expanding domestic demand, from the perspective of meeting the new needs of the people for a better life, through more comprehensive measures such as institutional supply, mechanism reform, medium-term policies, and short-term stimulus measures, to open up the blockages and breakpoints that affect and hinder the smooth circulation of the cultural and tourism economy, further tap and release the potential of cultural and tourism consumption, and accelerate the cultivation of a complete cultural and tourism domestic demand system.

Continuing to boost cultural tourism consumption, stimulate the potential of the cultural tourism consumption market, and give play to the superimposed multiplier effect of cultural tourism consumption will surely inject new vitality into China's economic "tiger and tiger".