Introduction: Thanks! Finally made into a chart. New energy, finally independent into a block.
On the afternoon of February 10, when geely automobile (HK:0175) announced that it had "unaudited January 2022 sales", the author was still a little unaccustomed, but he was really excited - the traditional characters compiled in previous years were missing, and what was presented on the computer screen was a neat and detailed chart.
This is definitely a "milestone" event for Hong Kong stock Geely Automobile - the first step to "be a listed company centered on the satisfaction of shareholders".
On the same day, Geely Automobile closed up slightly by 0.93%, and its stock price rose to HK$17.4, achieving two consecutive gains and outperforming Hang Seng's 0.38% increase.
Years ago, the advice (PS: actually spit), 2022 finally has an echo. Next, it depends on how Geely Automobile leverages market value and stock price through performance and business layout.
1) The overall sales decline is difficult to hide the "new atmosphere"
According to geely automobile's latest sales, its cumulative sales in January this year were about 146,000 units, down 6% year-on-year and 8.85% of the full-year target. The company said that the decline in sales was mainly affected by the early Spring Festival holiday and sporadic epidemics in various places. From the end of 2021 to the beginning of January this year, the outbreak of the new crown epidemic in Xi'an and Ningbo affected the supply of parts, logistics and transportation of Geely Automobile's Xi'an base and Ningbo base.
However, with the epidemic under control and the social situation cleared, the supply pressure of the main models of the Geely brand and the Lynk & Co brand will be alleviated.
Although the overall sales declined year-on-year, it is difficult to hide the "new atmosphere" of Geely Automobile - the proportion of unknown new energy vehicle sales has finally risen - pure electric vehicles (EVs) sales exceeded 15,400 units, plug-in hybrid (PHEV) sales of 2,407 units, a cumulative total of 17,800 units, accounting for 12.19% of total sales, more than 15,000 units for three consecutive months.
Auto K Line believes that the rise of the new energy sector will be an important weight for Geely Automobile to attract the attention of the capital market and investors in the next period of time. After all, BYD, Great Wall Motors, the three strongest new forces, etc., the concept of new energy vehicles has been hyped by capital for a round.
In contrast, Geely Automobile, as the leader of China's private automobile listed companies, was once complete due to the large layout of the new energy sector, so that the outside world seems that each piece has no obvious advantages, and even a few beats slower than the main competitors. At present, Geely Automobile's market value is less than one-half of Great Wall Motors and less than a quarter of BYD. Capital markets need a very powerful, undervalued new target.
Therefore, from the perspective of geely automobile development prospects, as long as the Extreme Krypton brand can solve the problems related to the first model as soon as possible, the follow-up performance is still worth looking forward to, and the sales volume of the Extreme Krypton brand in January was 3530 vehicles, and the cumulative sales volume in the 100 days of listing was close to 10,000 vehicles.
Returning to the geometric brand of the private consumer market, the sales volume exceeded 10,000 in January, with a year-on-year growth rate of 391%, under the leadership of a more independent and capable management team, it is also expected to make a greater breakthrough in the electric vehicle market of 100,000 to 200,000 yuan; Ruilan Automobile, which is the main power replacement, as a new force, has sales of 1683 vehicles in January.
So far, before the release of Lotus pure electric vehicle models, Geely Automobile's pure electric products basically covered the range of less than 400,000 yuan.
In particular, geely's first Smart product, a joint venture with Mercedes-Benz, will also be released in China and Europe later this year.
2) Is the auspiciousness of the Year of the Tiger more worth looking forward to?
Of course, in addition to the new atmosphere of the new energy vehicle sector, as an important technical reserve of Geely Automobile Group, Raytheon Power will also usher in the first year of the product in 2022, as some shareholders left a message saying, "Looking forward to the outbreak of Raytheon". The technology of the Leishen Power brand will also build synergies with world auto giants such as Mercedes-Benz and Renault Group.
With the technical support of core competitiveness, Geely Automobile's performance in high-end series and high-end brands is also relatively stable. In January 2022, the "China Star" series sold 25,000 units, bringing a breakthrough to Geely's products to high-end price points, high-end values and high-end images.
At present, the Chinese star series covers Xingyue L, Xingrui, Xingyue S, as well as Xingyue L Thor Hi · X oil-electric hybrid version has built a product layout where cars + SUVs, fuel + new energy, performance + energy saving coexist.
In January this year, Xingyue L sold 11,500 vehicles, with a total sales volume of nearly 65,000 units in the first half of the year, and Xingrui sold 12,100 vehicles, which continued to sell more than 10,000 units per month. Geely Automobile's high-end brand Lynk & Co sold 18,300 units in January, performing steadily. Coupled with Extreme Kr, Geely's high-end segment accounts for 30% of the overall sales volume.
However, the auto K line believes that Geely Automobile will continue to enhance the important models just listed last year, such as the marketing offensive of the fourth-generation Emgrand, Emgrand L, Boyue X and other base disc products, which is also the base plate for completing Geely's sales performance goals. Overseas, Geely Automobile exported nearly 14,000 units in January, an increase of 38% year-on-year, and performed well.
From the perspective of product planning, in 2022, the Geely brand will launch an A-class SUV similar in size to Boyue based on the CMA architecture, or a new generation of Boyue.
According to Geely's Longwan Action Plan last year, more than 25 new smart new energy products (including pure electric, plug-in hybrid, oil-electric hybrid, etc.) will be launched within 5 years. Among them, from 2022, the geometry brand will successively launch more than 5 star products newly created by pure electric architecture (including Haohan architecture), covering the mainstream pure electric market.
In addition to the auto products themselves, in 2022, Geely Auto's layout of chips, mobile phones and other fields may also usher in substantial progress, which will create favorable conditions for Geely Auto to leverage the capital market, making people wait and see.