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Routines and business economics hidden in express two-dimensional code advertisements

Routines and business economics hidden in express two-dimensional code advertisements

Tech Planet (WeChat ID: tech618)

Wen | Chen Qiaohui

Cover source | Visual China

On January 18, the Weibo topic of "this code on the courier slip should not be scanned" rushed to the hot search, and the number of reads on the day reached 95 million times.

The cause of the incident was due to a warning issued by the Consumer Protection Commission of Anhui Province, pointing out that the QR code advertisement on the courier slip could not ensure authenticity and safety, and personal information may also be obtained. At present, consumers are most likely to see the two-dimensional code with the words "free draw", "to be collected", "1 yuan draw" and other words on the express advertisement, pick up the mobile phone to scan the code, and then step by step by the content of the QR code to deceive the property or identity information.

Xiaowen, who is engaged in the community group buying industry in Wuhan, is because after seeing a seductive two-dimensional code on the courier list, he thinks it is an official advertisement and scans the code to receive the so-called e-commerce red envelope.

But the real situation is that the red packet in the web page is not the red packet of the e-commerce platform, but a game download interface, so Xiaowen is ready to choose to click on the exit option at the top right of the advertising page to turn off the advertisement, but what he did not expect is that the advertising page is not only not turned off, the mobile phone also automatically downloads the mini game, and also automatically downloads other messy software.

Routines and business economics hidden in express two-dimensional code advertisements

Although the psoriasis software was finally successfully deleted, this experience made Xiaowen bluntly say that he would never touch this kind of express advertising again, Xiaowen told Tech Planet, "In the future, I will not sweep the two-dimensional code of this unknown information because of greed and cheapness." "I thought I could get some e-commerce red envelopes and use them for online shopping, but I was maliciously violated my mobile phone, and I almost got my mobile phone crash." Xiaowen is now in his community group buying group, repeatedly exposing such fraudulent advertisements to group friends to prevent them from being deceived.

Xiaowen is just one of thousands of objects "hunted" by such two-dimensional codes, fortunately, these psoriasis advertisements have not caused greater losses to them. However, some express two-dimensional code advertisements will not be so "mild", and will take the form of identity information and even fraud, so that netizens will cause huge losses. Coupled with the fact that today's fraud technology is becoming more and more "superb", many netizens have become the "leeks" of the copyers behind these two-dimensional codes without knowing it.

Express QR code cutting leek routine

According to media reports, it was learned from the 2022 National Postal Management Work Conference that the volume of mainland express delivery business will reach 108.5 billion pieces in 2021, supporting online retail sales of nearly 11 trillion yuan. Behind the rapid development of the express delivery business, a series of advertising businesses have gradually emerged.

For example, some express delivery cars will be marked with some platform advertisements, and some are e-commerce platforms that play some red envelope advertisements on the express delivery list, which is understandable, but some people see that it is profitable, so they shrink some gray advertisements into two-dimensional codes and integrate them into the express delivery list, so that the express bill becomes a "business card" of their gray business, sent to thousands of households, and finally becomes the "express delivery" where they earn benefits.

In this regard, Tech Planet has sorted out several common types of "cutting leeks" patterns.

One is the bundled download of ads for various types of software, which are seen as a product of the PC era.

In the PC era, users have basically experienced the experience of this bundled download software, using the netizens' non-careful observation, when downloading the software used on the download platform, they will automatically check other applications, so as to download with other applications.

Nowadays, in the era of mobile Internet, this model of bundled download software is more "simplified". Relevant people told Tech Planet that when netizens scan the two-dimensional code on the express delivery, they find that the content of the scanned code does not match the text content advertised on the courier list, and they will click the "exit" button to exit the interface, in fact, the "exit" button is the "download" button deliberately set by the platform behind it.

When clicking the button, the interface will automatically download bundled software, if the platform behind this type of advertisement has a conscience, then it will only let some useless Apps appear in the netizens' mobile phones, if it is an irregular platform party, then it is likely to implant fraudulent Apps and Apps that steal netizens' mobile phone traffic, and may even cause users economic losses.

Xiao Yang had such an experience. Xiao Yang told Tech Planet that he had previously seen a two-dimensional code posted on his courier to get a mobile phone number, when he wanted to change the mobile phone number, just take this opportunity to change a mobile phone number, so he picked up the mobile phone to scan the two-dimensional code on the courier bill, and then entered the number selection interface, after selecting the desired mobile phone number, according to the order process, without thinking, filled in his identity information, and paid more than 3,000 yuan.

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