On February 4, 2022, the opening ceremony of the Beijing Winter Olympics was perfectly presented with "simplicity, safety and wonderfulness", showing the world the Chinese romance of the new era.
As the creative base for the opening and closing ceremonies of the Beijing 2022 Winter Olympic and Paralympic Winter Games, Beijing Institute of Printing and Printing has set up an opening ceremony visual effects team composed of more than 100 teachers and students interdisciplinary and multi-professional, giving full play to the advantages of "creative design and art integration", completing the work of visual effects creativity, design, production and coordination, and contributing to the opening ceremony of 100 points.
Let's take a look at the design ingenuity contributed by the teachers and students of the Beijing Institute of Printing for the opening ceremony of the Beijing 2022 Winter Olympics, have you noticed these small details full of design sense?
Demystify the "Together to the Future" link
"Together to the Future" link of the "Covenant of Blessing Words"
Thirty minutes before the countdown began, in the digital exhibition and performance of "Together to the Future", dozens of sets of traditional Chinese auspicious patterns created by the visual effects team led by school teacher Teng Xiaobo appeared on the huge ground screen with ground ice sculpture effects through high-tech means and new creative methods, which caught the audience's eyes. And the combination of high-tech means and romantic artistic expression, forming a giant three-dimensional ice sculpture and the visual echo of the ice cube of the ice and snow five rings rising link.
The digital transformation of the traditional graphic "Fish Leaping Dragon Gate" and the digital transformation of the Pattern of The Algae Well Tuanhua of the Shengtang 320 Caves of Dunhuang Mogao Grottoes
Unveil the countdown to the "Li Chun" link
Zhang Ye, a school teacher and the visual effect coordinator of the opening ceremony, participated in the "LiChun" session, which involved the interaction between the virtual visual effects image and the actor's performance in the scene.
Through multi-dimensional collaboration with the digital simulation team and the visual effects production team, the virtual image with "line" as the main structure and naked-eye 3D as the visual dominance is realized, and the accurate interaction and bite of 393 actors with poles is presented, presenting a harmonious and beautiful beautiful picture of "heaven, earth and people".
Draw a rendering of the "Li Chun" link where the little boy blows dandelion momentum
On the basis of the original creativity, the digital ink animation team, team members, school teacher Bu Xiaoli and graduate student He Lingyun repeatedly modified and tested the blowing action of the animated humanoid, constantly improved the modeling and computer debugging synthesis, and showed the momentum of the little boy blowing dandelion to the perfection, realized the director's creative goal of "applause here", fully presented the artistic conception of the traditional Chinese festival "Li Chun", and told the simple and fresh, ethereal and natural, quiet and beautiful story to the world.
Unveil the "Ice and Snow Five Rings" link
The three-dimensional digital ink animation group led by Professor Gao Yanmei of the School's New Media Art High-precision Innovation Center adopts the three-dimensional ink animation, naked-eye holographic ink animation and digital calligraphy animation methods with the traditional Chinese traditional culture of "viewing and taking meaning" ink art, and realizes the wish of using Chinese digital technology art to tell Chinese stories to the world.
"Ice and Snow Five Rings" link ink animation humanoid optimization picture
Demystify the "Athlete Admission" session
At the opening ceremony, the design idea of the athletes' entrance ceremony was to open the "auspicious door" and dedicate the most sincere blessings to the world; open the "window of the world" to show China's magnificent rivers and mountains.
Through months of research, the teachers and students of the Visual Effects Creative Design Team determined the design scheme of window frames and door frames based on traditional Chinese patterns. Relying on the magnificent venue of the Bird's Nest, students on the design team drew dozens of sets of window and door frame pattern designs based on China's 34 provincial administrative regions.
Under the leadership of Liu Yi and Yang Jie, the students finally determined more than 30 sets of pattern schemes through a large number of data collection, hundreds of sketches, and multiple rounds of review by design experts, day and night, and finally determined more than 30 sets of pattern schemes. Drawing on the traditional patterns of Southeast, Northwest and Northwest China, with the auspicious cloud pattern, echo pattern, Square Sheng pattern, Ruyi pattern, ice crack, plum pattern, Baoxiang pattern, curly grass pattern, etc. as the design elements, through the dispersion and reconstruction, the fusion of ice and snow elements for redesign, to create a new context of Chinese graphic design from the traditional and unique modern atmosphere.
Open the door of traditional patterns with the Chinese delegation marching on the Chinese Pattern Avenue
Demystify the "Build a Snowflake" session
Build a "snowflake field" link
In the "Building a Snowflake" link, Feng Yang, a visual effect coordinator and school teacher, cooperated with multiple teams such as visual effects directors and sub-field choreographers to finally realize the envisaged "Yanshan snowflakes are as big as a seat", bringing a beautiful and romantic and solemn and elegant sense of ceremony to compose the performance.
Demystify the "Light the Main Torch" session
Opening ceremony of the main torch
"A snowflake" is an important visual element throughout the opening ceremony. When the final main torch is lit, the main torch platform, which represents the small snowflakes of the 91 countries participating in the Winter Olympics, slowly rotates and rises into the air, at this time, the torch lighting link of the Beijing 2022 Winter Olympics stunned the world.
Visual Effects Design team students draw a snowflake process design
Each small snowflake arrangement and combination of construction into a "big snowflake" there are countless ways, according to the general director of visual effects presentation requirements, under the guidance of the visual effects supervisor and the design team teachers, graduate student Shi Jingchuan on the main torch of the big snowflake ignition link to program the design, draw the process design draft, carried out a variety of design attempts.
Unveiling the opening ceremony handbook
The Opening Ceremony of the Beijing 2022 Winter Olympics was designed by a team led by Professor Xia Xiaoqi, Director of the Publication Design Research Office of the Humanities and Future Innovation Design Center of Beijing Institute of Printing.
In the manual cover design, the design team takes the traces of the lines left by the movement on ice and snow as the design inspiration, and the abstract dynamic lines with a simple, modern and fashionable sense form a rhythmic combination that gathers from the outside to the inside, reflecting the unique charm of ice and snow sports and the beauty of the modern design form of movement, ups and downs and changes.
At the same time, the snowflake graphics that fit the creativity of the opening ceremony "Telling the Story of a Snowflake" leisurely floated in the ice and snow blue colors, adding to the romantic atmosphere of the opening ceremony manual. It not only highlights the rhythmic beauty of "shape" and "meaning" in the winter Olympics ice and snow competition, but also creates an ethereal artistic conception of snow and ice romance.
The peony flower figure in the inner page draws on the pattern on the Porcelain of the Sheng Tang Dynasty, strengthens the creative concept and structural rules of traditional Chinese plastic arts, and carries out a simple and purified transformation in flower shape, composition and color.
Another example is the picture design of "Swift Spring Coming", which comes from the poetic expression of the design team's "spring" of nature.
Visual elements such as the Great Wall, peace dove and olive branch show the magnificent mountains and rivers and Chinese style, implying that world guests are welcome to gather in Beijing to participate in the Winter Olympic Games, creating a fusion and concert of Chinese artistic conception and Olympic spirit in a simple and modern overall design.
Revelation
Image landscape of the five major venues of the Winter Olympics
The beijing and Zhangjiakou awards squares, the beijing and Zhangjiakou winter Olympic villages, the winter paralympic villages, and the olympic family hotel designed the image landscape design of the five major venues of Beijing and Zhangjiakou teachers and students, and used "Chinese creative design" to carry forward the Olympic spirit, tell the story of the Winter Olympics, and tell the story of China.
Beijing Awards Plaza, which is full of simple and solemn modern design style
A real picture of Zhangjiakou Awards Plaza, which is rich in diversity, openness and inclusiveness
Relaxed and peaceful Night view effect of Zhangjiakou Winter Olympic Village Commercial Center
Dynamic view of the Olympic Family Hotel full of technology
Source: Beijing Institute of Printing