Fan Said: The style lives on
Speaking of Milan, many people know that this is the fashion capital of the world, and the twice-yearly Milan Fashion Week is an indispensable event in the fashion industry.
But what you may not know is that Milan can have today's position in the fashion circle, behind which it is inseparable from the efforts of a person, and this person is the "Italian fashion prime minister" who died last week - Beppe Modenese.
After his death at the age of nearly 91, The Italian version of Vogue commented that he "elevated the status of Made in Italy in the world", and Real Italian (former) Prime Minister Renzi said that Beppe was "a gentleman who made me understand that fashion is crucial to the Economy and Culture of Italy".
In the first half of this year, the popular fashion drama "Made in Italy", Beppe also appeared in the seventh episode, and the female editor-in-chief of the show commented that he was "elegant and very stylish".
The real Beppe old man is indeed a men's clothing idol, and the style is classic and has its own iconic characteristics.
Today, Fan Lord will take you to know about the godfather of Italian fashion and his way of dressing.
How was the Godfather of Fashion made?
Beppe is not a designer or a brand founder, but a professional publicist who has been responsible for the promotion of Estée Lauder and Chanel beauty, and has also participated in the planning of Chanel's first launch in Moscow.
At the same time, he is also a super organizer, connecting almost the entire history of Italian fashion. The reason why Beppe can become the godfather of fashion is mainly because of three major achievements:
☞ Participated in the organization of early Italian fashion events
After World War II, almost all fashion events were held in Paris, and Italy's position in the fashion industry was very marginal. It wasn't until the early 1950s that Beppe collaborated with the business magnate Giovanni Giorgini to hold a series of fashion shows in Florence that heralded the birth of Italian fashion.
The most famous of these is the fashion show held at the Sala Bianca Pavilion in The Bette Palace, and designers such as Emilio Pucci, who later became favored by Marilyn Monroe and Jacqueline, and Roberto Capucci, known as the "god of fashion", have all come to prominence.
☞ Make Milan the capital of fashion
In the 1950s and 1960s, Italy's fashion hubs were Florence and Rome, but in the 1970s, with the rise of ready-to-wear fashion, fashion shows also needed a more carrying capacity city to host.
The rise of Milan in the 70s, in addition to its unique industrial and location advantages, is also inseparable from the vigorous promotion of Beppe.
At that time, it was he who persuaded big-name designers such as Missoni to come to Milan to hold a show, and also led to Walter Albini, the "father of fashion ready-to-wear" in Italy, as well as emerging designers such as Giorgio Armani and Versace to shift their positions, laying the foundation for Milan to become the capital of fashion.
(Beppe with George Armani, Carla Fendi, Prada's aunt)
Many of the biggest designers have also been promoted by Beppe, such as the two founders of D&G who made their debut in Milan in 1985 and received his support.
☞ Integration of the Italian fashion industry
As a master of organization, Beppe also broke down the barriers between designers and manufacturers, advancing the integration of the fashion industry as a system. In "Made in Italy", he shows the Idea Como exhibition he organized.
At the fair, industrialists and designers talk eagerly together, creating possibilities.
And he also said that his biggest dream is that fashion becomes the first industry in Italy, and Milan becomes the world's ready-to-wear capital.
Distinct fashion attitude, 90 years old is also "men's fashion fine"
Even in the fashion circle, Beppe has always adhered to himself, with a delicate striped suit, red socks, a lacquered cane that does not leave his hand, and his personal style has been as distinct for decades.
Beppe in "Made in Italy" is a fashion golden sentence that comes out of the mouth, indicating that fashion has nothing to do with gender, age, and body, but depends on your attitude
Gentlemanly, charismatic, and playful — many of his outfits are also very useful for ordinary straight men, so here's a few of his most practical fashion tips:
☞ Double-breasted suit: classic and calm, the emphasis is on control
Beppe loves to wear suits, and no matter how old he is, he seems to have made wearing suits a lifelong career. The style is also well versed in the "true tradition" of the Italian suit, both Roman rigor and lightness in the southern region
Of all the suits, his favorite was the double-breasted suit. The old-school and sophisticated style can be said to be the best evidence of a pure "suit fine". Whether he attends formal wear events or goes out every day, he wears it without moving, dark tones, a calm cut, and the best match for the double-breasted style.
The gray double-breasted suit is a little more brisk, and has a kind of old spicy feeling of wall Street elites, which is a must-have for mature men.
If you want to wear a double-breasted suit, you need experience and age blessings, and beppe's "secret" lies in playing with the details. Decorate it with a floral tie and a pocket scarf just right, break the dullness first, and then take the first step
Even the exquisite suit three-piece suit, he also makes good use of various details to set off, making the upper body effect very colorful, and the control of the suit is commendable
☞ Striped element: breaks the dullness and is relatively colorful
Beppe's use of striped elements is also very successful. Often the suit + shirt are matched into stripes, but the effect is not messy at all, but the sense of existence is super strong.
His secret is to use a dark background + pinstripe, low-key with a touch of elegance, not dull, but also in line with his age.
Even if he doesn't wear stripes, he likes to wear striped or checked scarves, and a little texture can bring just the right amount of vividness to the shape.
☞ Play with color collocation: It is also possible to close your eyes and learn from it
Every "suit master" knows how to match colors, and Beppe is no exception. He is commendable for his ability to select the colors that suit him and match them with his personal characteristics. Navy blue, olive green, and earth color are all his favorites
When he chose navy blue as the main color, he paid more attention to gray as a supplement. The collocation effect is classic and attractive~
The average person is not afraid to try the olive green, he likes to pair it with a full set. Whether it is the color of shirts, ties, or scarves, it makes people feel comfortable and happy
In his early years he was a big fan of olive green. This coat was worn by him with a dashing and grand feeling, not losing the street shooting star~
The khaki color of summer, with light blue, looks refreshing and elegant. Men dress like this, and it is a very couturiant look at a glance
Blue + light khaki is worn on him, and there is a sense of comfort of "human clothing in one". Men can close their eyes and learn from it
In winter, he would choose a camel shade of one shade deeper, and no one would go wrong in wearing it. With the classic blue is also very clever, there is a kind of calm and quality, wear to commute also add points to the feeling ~
☞ Red Socks: Sharps in the front row of the runway
To say that Beppe's most personally identified piece is not the pair of red socks on his feet, which can be identified at a glance in the crowd.
WWD once commented: "Milan Fashion Week would not be complete without him and his bright red socks." For more than 50 years, Beppe and his distinctive red socks have been "stationed" in the front row of Milan Fashion Week without interruption.
We only wear red socks in this year, and Beppe's family always has more than 50 pairs, because his friend once said: wearing it can make good luck... The old man also said that wearing red socks was also to commemorate his friend The French painter Balthus.
Anyway, the old man is a true love for red socks, and in order to match it, he would rather choose to wear only brown shoes. The necessary obsession is also part of the personal style
☞ Colored tie: steady in the tide, bright and catch people
Compared to socks, Beppe is much more open in the choice of tie, and even more playful than young people. He can often see a variety of bright colors and eye-catching ties on him ~ the golden tie clip that has remained unchanged for thousands of years is also his personal symbol.
The lively bright yellow tie brought him a lot of vitality. Then use a dark suit to press the array, revealing the careful thinking of the "fashion old naughty boy"
When wearing a light-colored suit, it is embellished with a dark red tie that is relatively calm and easy to put away.
His tie combination is not arbitrary, but there is a little elaboration in it. For example, when wearing a striped shirt and a striped suit, it will also be matched with a bright striped tie, as long as the sense of layering is well pinched, it will not be too over.
Of course, the old-school calm style was also taken to death by him. With a low-key patterned tie paired with his favorite striped suit and shirt, does the "godfather" have a sense of sight?
Beppe has also made a short film for Ferragamo before, revealing a habit of wearing a tie and liking to make dimples in the middle of the tie knot.
Spending a lifetime with same-sex couples, my biggest hobby is music
Finally, let's talk a little bit about Beppe's personal life. He and the architect Piero Pinto are lifelong partners, and the two have often attended various events together before, and their dress styles are quite similar.
Piero died in 2018, and according to a mutual friend of the two, Piero's departure hit Beppe hard and changed his entire life.
Beppe and the Ottavio Missoni family maintained a lifelong friendship, and the old man's career took off that year precisely because he persuaded Ottavio to come to Milan to do a show. The two families lived very close together, and Pinto helped the Misoni family renovate the House in Venice and Milan.
The greatest hobby of the old man's life was music, and conductor Riccardo Muti said in his eulogy that Beppe was "a great lover of music, when he and Pinto often came to the Teatro alla Scala to listen to his concerts, and never missed the Ravenna Festival, famous for its classical music and opera".
Well, about the fashion achievements and classic style of Beppe's grandfather, I will talk about it today. If you also like his style, please leave a message to discuss ~
Images from the Internet, Weibo, and some from Visual China
Produced by Business Fan: Edited by Dabao Kien | Operate Eva
Source WeChat public account "Business Fan" (WeChat: bfaner)