The top 3 "failed wines" in the south are disliked because they are too cheap, but they are excellent pure brews that do not contain 1 drop of alcohol

Why are good wines in the South?

Leaving aside the Sichuan and Guizhou provinces with the most famous wines, Jiangsu has Yanghe, Anhui has Gujinggong, and Hubei has Baiyunbian, which is a well-known presence in the liquor market.

This actually has a lot to do with geographical location and climate environment.

Although the south produces good wine, it seems that there are several brands with great fame. Are they still the majority buried because they are not in good quality? Of course not!

The first is that they did not hitch a ride on the times and missed the opportunity

Baijiu was an outlet in the 90s, and the traditional competition of liquor was changed. From the quality of the wine to the publicity, the "three major pieces" of the 90s, the color TV set is definitely the highlight.

As a new trend, TV advertising has gradually replaced the traditional way of publicity.

"Drink all over the world, love Huangshantou alone", "long years of wine, Didi Tuo brand love" and other popular advertising words are gradually turned into the memories of many people at that time.

This is also a peak of liquor advertising, can not say how much sales advertising has brought to liquor, but the popularity of this piece is indeed in place, so that now many wine friends will still choose Huangshantou, Tuopai and so on.

Baijiu, which missed this opportunity, needs to pay a greater price to achieve the same result.

The best example is Yanghe and Jinjiu, both of which began to advertise after the millennium, but the investment and quantity of advertising were much larger than those of the first batch of liquor advertisements.

The second is that the market positioning of liquor is too limited, "eating a big pot of rice"

The positioning of liquor basically does not use the taste to do the positioning, but only uses the low-end, the sub-high-end, and the high-end to divide.

This is because liquor is social, rather than just looking at the taste like a simple fruit drink.

However, the disadvantage of such a division is that there are very few liquors that can stand out in the inherent environment, and the common low-end has always been Red Star, Fenjiu, etc., while the high-end is the pure "Mao Five Swords".

The third is "pricing errors", which are disliked by wine friends

In this era of pursuing cost performance, the cost performance of liquor has also become an important indicator for wine lovers to choose.

But it is difficult to get out means that the popularity is not enough, and the lack of popularity will lead to the distrust of wine friends, resulting in a decline in sales, which is a vicious closed loop.

Pure grain good wine without alcohol has been rejected by wine lovers because of its cheap sales. It's a pity, but that's the status quo.

It is worth mentioning that in addition to the most famous one in the hometown of many southern wine friends, there must be other well-known liquors, such as the "Three Ditches" in Jiangsu and the Kouzi Cellar in Anhui.

Let's take stock of the 3 "failed wines" in the south, and welcome drinkers to add in the comment area.

"One of the Eight Famous Wines of the Old" - Quanxing Daqu (Sichuan)

You may now be familiar with a "nother name", and that is Shuijingfang.

Quanxing Daqu won the title of "Eight Famous Wines" at the second edition of the Famous Wines Competition, and has been enjoying the dividends it brings since then, and its sales have been optimistic for more than 10 years.

In 1997, it was successfully listed, and sales ushered in a wave of improvement.

"But at that time, Quanxing Daqu was still young, and he didn't know that any gifts given by fate were secretly marked with prices." , the company wholeheartedly paid to send Quanxing Daqu to the list of "first-line famous wines".

However, the tilt of resources caused by the development of Shuijingfang has allowed Quanxing Daqu to begin its downward spiral.

Although it still maintains its consistent high quality in terms of wine quality, its former fame has gone with the wind, and now it is basically only known to Sichuan wine lovers.

Jun Zhongyuan Private Wine (Guizhou)

The brewer is Zeng Chuanzheng, who has been dealing with baijiu for more than 40 years, and has studied under Li Xingfa, the original director of Moutai Factory, and his concept of liquor is very pure, that is, to brew good wine with heart.

This wine is the art of time and ingenuity, from raw materials to wine through 10 spring and autumn.

The raw materials are only red cherry sorghum and high-quality wheat, insisting on pure grain winemaking, completely disregarding the burden of cost, and slow work is the shortcut to winemaking.

The process is a strictly implemented Kunsha process, which is carefully adjusted after becoming wine and will circulate to the market.

Because there is no good publicity, the minority is inevitable. But this practice has been approved by local drinkers, although the cost is very high.

The liquor has turned a translucent yellowish color under the precipitation of the years, and there is a clear hanging cup in the cup.

The mellow taste is amazing, luscious and impactful, spicy and sweet just right. The most important thing is to get drunk slowly and wake up quickly, and if you accidentally drink too much, don't worry, it won't affect the next day.

The "three ditches" of the past - the wine of the present world

The predecessor of the present world is Gaogou wine, which is as famous as yanghe and is called "three ditches and one river".

Single out gaogou wine without mentioning the other two ditches is because Gaogou wine is considered to be a "old light bottle" in the transformation of more successful, in the 80s, 90s Gaogou wine is also because of the quality of the wine won the favor of wine friends and wine critics.

For a time, sales and fame in Jiangsu are considered to be "top stream".

After that, Gaogou liquor smelled the wind direction of liquor, that is, to make high-quality and high-end products, so Gaogou liquor followed the trend, changed its name to this world, and launched a good reputation of national liquor.

Now Gaogou wine is still active in the wine tables of many Jiangsu wine friends.