Speaking of Lei Jun, he is undoubtedly one of the most well-known figures in the Internet gangsters, and he is also the most approachable, as well as the good name of Lei Dashanren.
Despite being busy all day, Lei will still take time to brush Weibo, shoot vibrato, and communicate warmly with his rice noodle friends, he also likes to sing, a are you ok has become an enduring network divine comedy, and can even be comparable to Zhou Dong's blue and white porcelain.
Just at the beginning of the year, Lei Jun set up a flag within the Xiaomi Group, saying that he would win the first place in the domestic mobile phone market share within three years.
Everyone familiar with Lei zong knows that this is the nth time he has set a small goal in public. The last time was at the Xiaomi Mix4 conference, Lei said that he would make Xiaomi the world's number one mobile phone brand in three years, surpassing Apple and Samsung. This is a seemingly impossible task. Words are still in the ears, and the memories are in the eyes. This time he began a new journey.
You know, xiaomi mobile phone has always been known for its cost performance, and with the people-friendly price and high-end configuration to win the user's reputation, its overall price in the head manufacturers is low, its main shipping channel is also its red rice mobile phone instead of millet.
When did Xiaomi embark on the high-end road? Xiaomi's impact on the high end was two years ago, and the time was short.
At that time, Xiaomi released xiaomi 10 and xiaomi mi 10 pro in one go, benchmarking Huawei, and the starting price reached 3999 yuan. Just when everyone feels that the price is too expensive and does not conform to the temperament of millet, the repeated conferences of friends have made the millet 10 series more and more fragrant. Compared with Xiaomi mobile phones and friendly mobile phones, not only the price is lower, the configuration is higher, and the user experience is also very good. Netizens also sealed the title of a flagship welding doorman of Xiaomi 10.
It can be said that the Xiaomi 10 series has made a good start for the high-end of Xiaomi, but the followed Xiaomi 11 has not continued to work hard to continue the good reputation of the 10 series.
Compared with the Xiaomi 10 series, the Xiaomi 11 series has actually made great progress, on the top 2K screen that can reach 120 Hz, other configurations are also there, it can be said that the amount is not increased. But its processor Snapdragon 888 has overturned, the heat is large, the power consumption is high, it has simply become a warm baby in winter, and netizens have feedback on the situation of burning wifi.
Nowadays, Xiaomi 12 has been released, and the new generation of Snapdragon processors has not been improved. This also makes Xiaomi's high-end road step by step.
In addition, the two heavyweights on the road to Xiaomi's high-end, Apple and Huawei, are not easy to mess with.
Apple's processor rides the dust, coupled with its stable taishan system and a variety of optimized experiences in place, making it a well-deserved king of the circle.
Huawei is also very powerful, although it has been treated unfairly, but its high-end road has become more determined. Huawei's self-developed processor Kirin 9000 two years ago is still very capable of playing at this stage, and its Interconnection of Everything function and the original Hongmeng system have raised the texture of the mobile phone to a higher level.
It is very difficult for Xiaomi to surpass the two. First of all, it has to get a good processor. Secondly, the need to optimize the bug of the system, miui has been criticized, from the Android first custom system has become the object of ridicule of netizens, Xiaomi is to reflect on it. Finally, Xiaomi must also establish a good high-end reputation, not the price increase will naturally become high-end.
Although it is not easy, Lei Zong's flag still hopes to become a reality.
Throughout the past, Lei's flag has almost never been realized, such as Xiaomi's sales surpassing Gree in five years, making Xiaomi the first in China within three years, and finally failing.
But Ray's personal practice allows us to see that he is constantly working hard, and Xiaomi has achieved its goal in another way. Although Xiaomi's sales did not surpass Gree in five years, they surpassed in the sixth year. Although Xiaomi's mobile phone sales have not become the first in China in three years, they have become the third in the world, second only to Apple's Samsung.
This is obviously different from Luo Fatzi, who can only brag. It can be seen that Lei Jun's small goal is not to open his mouth, but to have a rigorous plan, but there is still a gap with reality.
From the changes in Xiaomi 12, we can also see that Xiaomi is pursuing progress. For example, Lei Jun always emphasized that the design without design is the best design, which leads to the fact that Xiaomi mobile phones always dare not agree with the value of the face. Today's Xiaomi Mi 12 has achieved both recognizability and beauty.
Lei Jun often said that he always believed that good things were about to happen.
As long as you work hard, maybe the dream will come true? Xiaomi's high-end road can still be expected.