Add media: Ice pier and "Vinicius", why is the difference between hot and cold so big?

Canada's National Post article on February 6, original title: China will increase the supply of souvenirs of the Panda mascot of the Winter Olympics Beijing Winter Olympics Organizing Committee spokesman said on February 6 that China will increase the supply of the Olympic specialty commodity ice pier - the panda mascot of the 2022 Beijing Winter Olympics. This statement comes at a time when many media reports in China and a large number of Internet users have reported that "one pier is difficult to find".

The ice pier has a transparent ice crystal shell, which looks like a solid and cute giant panda. In the cold weather, many people stood outside the official licensed commodity flagship store of the Winter Olympic Games in Beijing, waiting in long lines to buy products related to the ice pier, but failed to buy plush toys. Zhao Weidong, spokesman for the Beijing Winter Olympics Organizing Committee, answered the media's question about "a pier is difficult to find", saying: "We attach great importance to this issue ... We are also increasing coordination and increasing the supply of ice piers. "The supply of ice piers is tight, in part because of this Spring Festival holiday, when some factory workers went home for vacation. The Spring Festival holiday coincides with the Winter Olympics. He said: "This problem reflects the heat of our Beijing Winter Olympics from one side, and also reflects the results of our 300 million people on the ice and snow." ”

Few mascots sell out in the first few days of any Olympic Games, let alone become household names so quickly. Some mascots in the past are almost unknown even during the Olympic Games, such as "Vinicius" at the Rio 2018 Olympics, or the "trio" of snow rabbits, North American steppe wolves and American black bears at the 2002 Salt Lake City Winter Olympics.

Industry analysts expect the total revenue of licensed goods sold throughout the Beijing Winter Olympics to exceed 2.5 billion yuan. "One household and one pier" has rushed to the hot search topic of Weibo, attracting 10.38 million people to watch in 24 hours. A large number of netizens in China have called on the Organizing Committee of the Winter Olympics to meet the surging demand.

Many people on social media say that owning an Olympic souvenir will make them feel more like they are part of the Winter Olympics. Due to the prevention and control of the epidemic, the Beijing Winter Olympics did not sell tickets to the public. One Weibo user wrote, "To show that I am actively participating in the Winter Olympics, I am making every effort to bring home an ice pier." (By Carlos Grumman et al., translated by Mu Yi)