Since the Internet, digitalization and intelligent broadcasting technology entered the TV end, the annual national stage CCTV Spring Festival Gala has become more and more colorful, and in recent years, the online and offline multi-platform Spring Festival Red Envelope interaction has become the national activity with the highest popularity rate of Chinese New Year's Eve night. On top of this year's Spring Festival Gala of the Year of the Tiger, the Spring Festival Gala opened the largest koi red envelope ever, which is not filled with cash, not small objects, and not coupons, but the real 45 lantu FREE extended version of the two-year use right #Where did the disappeared 45 cars go#. At the same time, lantu, a high-end intelligent electric brand from Dongfeng Motor, simply gave the car 2 years of maintenance, insurance and free charging services as a pet powder gift package to the "strongest koi at the Spring Festival Gala", and the lucky audience could hardly spend any money on the daily car except for parking and cleaning, and the image of this user-oriented brand has been established from the details of this interactive activity.
As with the interaction of CCTV Spring Festival Gala red envelopes every year, every ordinary audience can participate in such activities, and we car editors naturally tried it. Although this "strongest koi in the Spring Festival Gala" could not be done, it was considered to have witnessed many netizens mentioning new cars, which was also the joy of the New Year, and felt the user-centered sincerity of Lantu Automobile. The reason why CCTV Spring Festival Gala chose Lantu is the reliable identity of its central enterprise car-making national team and the innovative positioning of new entity enterprises of "Internet logic + user thinking", which is the trend requirement of revitalization of new entity enterprises and multi-field digital transformation under the background of the current era.
The reason why Lantu chose to go to the CCTV Spring Festival Gala, such behavior is also consistent with the concept of "Internet logic + user thinking brand" proposed by it, through working with JD.com, Lantu brings the Internet-based online intuitive experience mode to ordinary audiences and users, and the landing on the Spring Festival Gala stage to send benefits is from the perspective of the user's thinking, the luxury experience of the performance-level intelligent electric SUV is given to some lucky users for free, and dares to exchange brand and product reputation with such sincerity.
To ask why this Lantu dares to use the free use of the Free Range Edition of Lantu to exchange brand and product reputation, naturally it is not the courage given by Liang Jingru, this confidence should come from the brand and product.
In terms of brand, Dongfeng not only wants to build Lantu into a user-oriented brand, but also gives Lantu sufficient capital and resource support as a central enterprise, which lays the foundation for product development and reliability. And as one of the traditional car companies in China, Dongfeng Lantu is willing to enter the new energy market with a low attitude, which is also very rare, plus Lantu will stand in the user's perspective in research and development, sales, after-sales and other links, bringing users a multi-dimensional humanized experience.
In terms of products, the range extender electric system adopted by Lantu FREE extender version achieves efficient collaboration with the 80kW generator by using the 1.5T four-cylinder engine as the range extender, which can achieve a comprehensive endurance of 860km and realize the anxiety of electric driving without endurance. At the same time, three kinds of charging and one form of refueling, even if you drive thousands of miles back home during the Spring Festival, you don't need to worry about breaking down in the middle of the road because of energy exhaustion.
In addition, the acceleration of the LANTU FREE extended range version in the straight line and the control in the corner are also superior to many traditional pure electric vehicles. The zero-hundred acceleration ability of 4.5 seconds comes from the combination of dual-motor intelligent four-wheel drive with comprehensive parameters of 510kW/1040N·m, and the comprehensive dynamic control capability in the corner is not only the suspension itself, but also benefits from the air suspension system that can realize the adjustment of ground height and soft hardness.
In fact, from Luo Zhenyu's New Year's Eve speech last year, it can be foreseen that Lantu's big hand, the names of more than 1,700 Lantu FREE car owners are typed on the huge screen, through a series of marketing activities to create momentum for the product, but also to highlight the identity of Lantu car owners, which is also in line with Lantu Automobile's high-end intelligent electric brand positioning. And this time landing on the Spring Festival Gala of the Year of the Tiger, Lantu on the one hand is to carry out brand promotion again, on the other hand, it is also to carry out the user-type brand positioning to the end, borrowing the "IP factory" of the Spring Festival Gala to push itself from behind the scenes to the front of the stage, so that users can personally experience Lantu FREE expansion version and other products, in exchange for a real brand and product reputation.