Press: The opening ceremony of the 2022 Beijing Winter Olympics presents the concept of the Winter Olympics, showing the Chinese style and highlighting the Chinese aesthetic spirit. As an expert consultant to the visual effects design team participating in the opening ceremony of the Winter Olympics, Professor Pan Lusheng witnessed the creation process of Wang Zhiou's team in digital art. They draw on traditional Chinese patterns in visual effect design, construct digital visual effect images, and disseminate the spirit of Chinese aesthetics, and their creations are the classics of contemporary public art and international communication.
Pan Lusheng 丨The artistic spirit of visual effects design for the Winter Olympics
——Commenting on the visual effects design interpretation of the opening ceremony of the 2022 Beijing Winter Olympics
On the day of the 2022 Chinese traditional festival, the opening ceremony of the Beijing Winter Olympics was solemnly held, like a spring prelude, opening the prelude to the World Ice and Snow Olympic Games. The visual effects design and production of the opening ceremony of the 24th Winter Olympics was completed under the leadership of general director Zhang Yimou and led by the visual effects design team led by Wang Zhiou, the visual effects director. Wang Zhiou has participated in the visual effects design and production of important performances such as "Beijing 8 Minutes", "70th Anniversary of the National Day" and "SCO Qingdao Summit" created by director Zhang Yimou, and is committed to applying the concept of "art + technology" to live performances. The Winter Olympic visual effects design team led this time is composed of more than 100 "post-90s" and "post-00s" young people, covering art, design and digital engineering, and the level is comparable to the international top digital technology production team. As a young generation that grew up after the 2008 Beijing Olympic Games, its design and creation is not only the embodiment of the achievements of the national economy and culture, but also the embodiment of the development of education and talent such as science and technology, art and design.
General Director Zhang Yimou and Visual Effects Supervisor Wang Zhiou (Image courtesy of Visual Effects Design Team)
Especially with the purpose of "simplicity, safety and wonderfulness", the visual design of the opening ceremony of the Winter Olympics has not only played a key role in epidemic prevention and control and the practice of low-carbon environmental protection concepts, but also used digital and virtualization technology to change the "human sea tactics" of previous ceremonial performance activities, greatly reducing the realistic investment in manpower and material resources, presenting the beauty of nature, humanistic beauty and sports beauty through the design and creation of "science and technology + art", creating a romantic and wonderful immersive experience, and achieving a simple but not simple, ethereal and full effect Moreover, through the combination of realistic scenes with creative projection, lighting, etc., an intuitive and comprehensive experience such as images and installation spaces is formed, breaking the boundary between the digital world and the physical world, realizing the three-dimensional interpretation of the Winter Olympic theme from the world's ice and snow covenant to the construction of a community of human destiny, from the Olympic "I" to the world's "we" to the future, and making a visual interpretation of the Winter Olympic theme of "together to the future".
Visual Effects Supervisor Wang Zhiou and his Winter Olympics Visual Effects Design Team (Image courtesy of Visual Effects Design Team)
Professor Pan Lusheng and other experts and Wang Zhiou's visual effects design team for the Winter Olympics discuss the visual effects scheme of the opening ceremony (Photo provided by the visual effects design team)
In the visual effect design of the opening ceremony of the Winter Olympics, the characteristics of "digital technology + art design + aesthetic innovation" are prominently reflected. The first is to use digital technology to create an immersive experience of the Ice and Snow Olympics, present the development of China's digital technology and art design, and make an in-depth analysis of the relationship between man and nature with digital technology as the medium, vividly interpreting China's ecological outlook and humanistic outlook that have a long history from ancient times to the present and reflect the world. Because the new technology first brings a new depth of field space and narrative methods, such as the opening ceremony director Zhang Yimou quoted the ancient poem "Yanshan snowflakes are as big as a seat" and the Western proverb "No snowflake is the same", through the story of snowflakes to express the common emotions of human beings and convey the concept of building a community with a shared future for mankind. At the opening ceremony, the crystal clarity of a snowflake and the vast nature where thousands of snowflakes converge, the instantaneous state of a drop of ink dripping, the flow of a large river rushing, the eternal time and space of thousands of natural landscapes and rivers, the posture, speed and strength of an ice and snow sports and a series of ice and snow sports and the passion, vitality and wisdom of a series of ice and snow sports and ice and snow practice exploration, and even the imagery of ice and snow and the vitality of spring in midwinter, have been presented and interpreted concretely, dynamically and interconnectedly. As a result, Wang Zhiou's visual effects design team freely handles the relationship between time and space, micro and macro, external form and inner spirit through digital technology, creating a realistic and imaginative visual experience, and making an image- and experiential interpretation and expression of the life spirit and life realm in ice and snow. It can be seen that at the opening ceremony of this Winter Olympics, the high-level application of digital technology broke through the shooting perspective of traditional cameras and broadened the space for artistic and ideological expression, such as the use of digital technology, the ice cube at the opening ceremony showed the ice sculpture of the symbol of the Olympic Games, as the ice hockey player hit the ice ball, the laser engraving knife carved out a crystal clear ice five rings, and the ice five rings broke through the ice, containing profound meaning. In the dance of the children holding the peace dove model, the use of artificial intelligence motion capture technology captures each movement in real time to generate dynamic trajectories under the feet, which is a wonderful fusion of digital technology and innovative artistic expression. On the whole, "digital technology + aesthetic innovation" has vividly expressed the spirit of high-spirited sportsmanship, profound and broad cultural traditions and rich and magnificent imagination, forming a shocking effect.
Ice Ring Breaks the Ice and Contains Profound Meaning (Image courtesy of the Visual Effects Design Team)
Children's dances holding models of peace doves use artificial intelligence to capture motion (Image courtesy of the visual effects design team)
At the same time, the visual effects design of the opening ceremony of the Winter Olympics uses artistic innovation to create a romantic visual experience, expressing the ethereal and beautiful ice and snow world and the positive and beautiful humanistic spirit, and poetically interpreting and expressing the ice and snow sports and the inner humanistic spirit, reflecting the vigorous artistic creativity. The visual effect design of the opening ceremony is both rich and full and pursues a simple and transparent realm, as Wang Zhiou said, "We are looking at this drop of water, a drop of ink to fall, both to make it gentle but also to have weight, and then there must be layers before and after." It should be said that the so-called avenue to simplicity is also because of its broad and deep, for the visual design facing the world, there must be a general image language, reading and understanding, recognition can be the same, understanding and can become, but also have subtle and vivid, solid and powerful design details, the formation of perceptual experience and thinking logic of the connection, the opening ceremony of this Winter Olympics, visual effects design for the image presentation of the rhythm, the grasp of the relationship between the evolution of the form are very artistic connotations, the image of ice and snow sports, the dynamic and the rhythm of the traditional Chinese pattern of the rhythm of the expression, It is rich and vivid and simplified, reflecting the common spirit of human cultural creation, and is a kind of beauty and artistic conception. The competition of sports events is set off by a deeper and grander humanistic spirit, and it is also the integration and sublimation of the romance of art.
The creative integration of the spirit of traditional Chinese aesthetics is also a prominent feature of the visual effect design of the opening ceremony of the Winter Olympics. For example, the winter ice and snow festival and the traditional Chinese "Li Chun" festival, ice and snow sports and spring themes, spring seedlings and dandelion seeds transformed into hope fireworks shine in the night sky and sprinkle the earth, forming a fusion interpretation of the world's ice and snow Olympics and The concept of Chinese things. In addition, at the hour-long entrance ceremony of athletes from all over the world, the window ledges of traditional houses with different shapes projected on the ground, as well as the exquisite ornamentation of the "Gate of China" passed by all the athletes, bringing together ingenuity and ingenuity, which is the presentation of the wisdom and beautiful soul of the Chinese people," and also the expression of the heart and vision that reaches all corners of the world and communicates and develops. Life stretches like a picture scroll, the Chinese knot "disc long ornament" interweaving into snowflake shape, etc., all express a kind of culture and aesthetic spirit of endless life, integration of things and me, and high positive in the language of image interpretation, which is impressive and profound.
The theme of "Li Chun" creatively integrates the spirit of traditional Chinese aesthetics into the visual effects design of the opening ceremony (Image courtesy of the visual effects design team)
At the entrance ceremony of athletes from various countries, the ground projected the window ledges of traditional houses of different shapes, bringing together ingenuity (Photo courtesy of the visual effects design team)
The visual effects design of the opening ceremony of the 2022 Winter Olympics is like a magnificent pen, dotting out the spring in the ice and snow, condensing the unity in sports, expressing the vision in the Olympic event, showing the vitality of the world and China "together to the future", bringing shocking resonance and moving, and the design art is eternal and long-lasting.
(The author is the vice chairman of the China Federation of Literary and Art Circles, the chairman of the China Folk Writers Association, and the expert consultant of the visual effects design team)
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China Literature and Art Network New Media
Source | China Net
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