When it comes to Chery Auto, many fans and friends have a good feeling for this car brand for a long time, and can even be said to have a strong sense of national pride. As the first car company in its own brand to exert efforts in core technology, Chery has a very brilliant history, and many consumers have also given Chery the title of "technical house". At present, Chery launched the code name "SQRF4J16" 1.6T engine, with comprehensive performance performance, it has been given the title of the strongest 1.6T engine on the surface, and with the brand image deeply rooted in the hearts of the people, Chery Automobile has also handed over a quite eye-catching answer sheet in 2021. Below, we may wish to review the overall sales of Chery Automobile in 2021 and what models are favored by consumers.
As one of the few brands that has successfully opened up the overseas automobile market, Chery won a historic sales performance of 961,926 vehicles in 2021, an increase of 31.7% year-on-year! Although it has not completed its annual sales target of 1 million vehicles, the achievement rate is only 96.19%! However, objective analysis shows that in the face of a series of unfavorable factors such as the epidemic, chip shortage, and rising raw material prices, chery can still hand over such a report card, which is not easy!
It is worth mentioning that although the overall sales volume did not meet expectations, Chery's performance in overseas markets can be described as a high song. According to the data given by the China Automobile Association, in 2021, the mainland's automobile exports hit a record high of 2.015 million units, an increase of 101.1% year-on-year, the largest increase since 2008. Among them, Chery Group exported 269,154 units, an increase of 136.3% year-on-year, not only setting a new record for Chinese brands to "sail out to sea", but also ranking first in the export of Chinese brand passenger cars for 19 consecutive years!
In the domestic market, Chery Group's annual sales reached 692,772 units (including exports), leaving aside the 37,155 vehicles (including exports) sold by Xingtu Automobile in the whole year, and the sales volume of Chery Automobile's overseas market, Chery Automobile's annual sales in the domestic market were 599,236 units, an increase of 16.3% year-on-year compared with 2020, and successfully entered the top 15 retail sales list of automobile manufacturers in 2021.
The Tiggo 8 family has become the main force in sales
Among the annual sales of nearly 600,000, the Tiggo 8 family has unsurprisingly become the main sales force of Chery. Among them, the Tiggo 8 achieved sales of 81,581 units in 2021, while the Tiggo 8 PLUS was in the second seat, with a total sales volume of 55,829 units in 2021. With Chery's strategy of "big single product combination punch" (Tiggo 8 and Tiggo 8 PLUS), it has become the main factor in the steady increase in Sales of Chery in 2021.
Tiggo 8
From the perspective of product strength, Tiggo 8 is positioned in a medium-sized SUV, its length, width and height are 4700/1860/1746mm, and the wheelbase is 2710mm, but if combined with the price, you may be able to find the clues at the current screen. Yes, in the price range of 9.58-165,900 yuan, the main competitor faced by the Tiggo 8 is a number of joint venture compact SUVs, and this cross-level competition is the core element of Tiggo 8's successful standout, that is, compared with the 150,000-level joint venture SUV, consumers who buy Tiggo 8 can get a larger size and more internal space.
Tiggo 8 PLUS
If the user's demand for the vehicle is not only a transportation, but also hopes to have a better sense of luxury and a richer technology configuration on this basis, the Tiggo 8 PLUS can meet the needs of consumers. Tiggo 8 PLUS is equipped with leather steering wheel, SONY audio, leather seat, 12.3-inch full LCD instrument and 12.3-inch central control screen, etc., while the price range is only 12.49-16.99 million yuan, compared to the price of Tiggo 8 has not increased much, so whether it is configuration or pricing, Tiggo 8 PLUS is quite sincere.
It is worth mentioning that the Tiggo 8 and Tiggo 8 PLUS also launched the "Kunpeng Version", the biggest change in this version is based on the original 1.5T and 1.6T engines, the launch of an exclusive 2.0T engine, its maximum horsepower to 254Ps, the gearbox is matched with 7 wet-proof dual clutch. See here, it can be found that the success of the Tiggo 8 family in addition to the strong product force, whether it is configuration or power, Tiggo 8 and Tiggo 8 PLUS have enriched the diversified needs of consumers with flexible choices, especially its 1.5T+6MT version, which is to meet the needs of consumers with limited budgets, so that the price of a highly equipped medium-sized SUV has dropped to less than 100,000 yuan, and this extremely "smart" strategy is ultimately reflected in sales.
The Tiggo 5x and Arrizo 5 are also indispensable
In addition to the Tiggo 8 family has made a great contribution to the annual sales of its brand, Chery's other star product, the Tiggo 5x, is also indispensable, in the small SUV market where the competition is more intense, Chery 5x handed over 85,436 vehicles in 2021, although there is still a gap from this level of Honda Binzhi, Honda XR-V and Geely Binyue and other competitors, but Tiggo 5x has been at the forefront of the independent brand camp. This already shows that Chery 5x has gradually gained the recognition of young users.
Tiggo 5x
In terms of product strength, the Tiggo 5x has a distinctive symbol of this price point of independent SUV - a very personalized appearance, interior, and rich configuration. Of course, Tiggo 5x can stand out, in some core configurations it is to meet the appetite of young people, such as it (in addition to the minimum manual gear) the whole series of standard keyless entry / start, electronic handbrake, automatic parking, 10.25-inch central control screen, while supporting Carplay & Baidu CarLife, multi-function steering wheel, cruise control, front / rear two USB interfaces, etc., and then with its price of 6.99-10.19 million yuan, its "high and low price" The cost-effective label can be said to have successfully entered the hearts of young users.
Of course, the important reason why Tiggo 5x can continue to rise in sales, I think it is its powertrain, compared to the dual-clutch transmission commonly used in this level of independent brand models, the 1.5T/1.5L+5MT/CVT used by the Tiggo 5x is undoubtedly more popular with consumers, and its CVT transmission, although it is not as good as the double clutch in driving pleasure, but better reliability and lower failure rate are undoubtedly very important to consumers at this price.
Arrizo 5
It is worth mentioning that although the sales performance of Arrizo 5 in the first half of 2021 was not good, its overall sales performance in 2021 is still commendable with the surge in sales in the fourth quarter. Analyzing the reasons, in the 50,000-yuan market, in addition to the A00-class pure electric models that are rising in recent years, Arrizo 5 does not face many competitors, in addition, its price of 599-8.58 million yuan also allows Arrizo 5 to gain more advantages in price.
The new energy market has performed well
In addition to achieving good results in the traditional fuel vehicle market, Chery's new energy models will also perform very well in 2021. As can be seen from the figure, the sales trend of Chery Ant in 2021 can almost be regarded as going all the way up, and it was successfully exceeded 10,000 in December, with an average monthly sales of 6428 vehicles, and compared with the same level of models, the sales performance of Small Ant is second only to Wuling Hongguang MINIEV.
Small ants
Although it is also positioned as the Wuling Hongguang MINIEV in the A00 mini car, the appearance of the small ant is more rounded and more refined, and the higher price also brings a richer configuration. Small ant series of standard reversing image, remote start, one-click start, leather steering wheel, imitation leather seats, 10-inch central control screen (support Baidu CarLife) and other configurations, compared to Wuling Hongguang MINIEV, small ant can bring users a more comfortable car experience.
Power part, small ants provide 301km and 408km two different endurance versions, and which are divided into ternary lithium batteries and lithium iron phosphate batteries two different battery packs, in addition, the chassis of small ants are independent suspension, so see here can be found that small ants and Wuling Hongguang MINIEV is not actually a type of consumer group, compared to the former can bring users a more advanced car experience. At present, the Baojun KiWi EV and BYD Dolphin at this price can be regarded as direct competitors of small ants, especially with the addition of BYD dolphins, whether the small ants can achieve such eye-catching results in the back, we can only watch while walking.
QQ Ice Cream
Chery also launched another pure electric model in 2021 - QQ Ice Cream, although the model has only been on the market for more than 3 months so far, but in November and December 2021, QQ Ice Cream has achieved 4,289 and 8,390 units respectively.
QQ ice cream pricing range of 2.99-4.39 million yuan, endurance is divided into 120km and 170km two versions, from the model positioning point of view, QQ ice cream targeting competitors is undoubtedly Wuling Hongguang MINIIEV, although in the first two months of the listing achieved "opening red", but Wuling Hongguang MINIEV in 2021 the total sales reached 395,451 units, QQ ice cream can get a piece of the pie in 2022, we can only wait and see.
Editor's comments: Throughout the development history of Chery Automobile, from deep ploughing technology, layout of the industrial chain to export overseas, Chery Automobile has contributed its own strength to China's automobile industry with the stable development of step by step, and it is also worthy of the four words of national enterprises. But objective comments, although Chery has achieved good sales data in 2021, but Chery in the case of a first-mover advantage, but now by Geely, Changan and the Great Wall and other car companies surpassed, in the cruel market competition lost its own advantages, specifically fell on the product, although Tiggo 8 series, Tiggo 5x, Arrizo 5 and Small Ant and other products in their respective market segments have a good market share, but Chery's current problem is that there is no high-end product for its "technical house" label to add weight, Its high-end brand, Xingtu Automobile, has achieved a report card of only 37,155 vehicles in 2021, and it is clear that it cannot bear such a burden at present. Therefore, with the passage of time, independent brands have begun to "go upwards", and Chery's future road is also a long way to go.