Strictly speaking, in the environment of BAIC Group's independent depression, the results of BJ40 are obvious successes, but due to the long life and relatively single products, it is very necessary for Beijing off-road to launch more and newer models.
The current BJ40 has been optimized to the best in maturity, and the design, reliability, comfort, off-road capability and stability performance are excellent, and from the pricing point of view, its products are fully worthy of the price of less than 200,000.
However, with the emergence of the contemporary tank 300 net red model, the BJ40 market has indeed been affected, the entire 2021 Beijing off-road limelight has been robbed by the Great Wall, which for Beijing off-road, early to let a strong model debut, for its future development is very important.
Previously, information was exposed that Beijing off-road will derive more models on the basis of the success of BJ40, such as positioning medium-sized hard-core off-road vehicles and positioning medium-sized hard-core off-road vehicles.
One of the most noteworthy is the "medium and large off-road vehicles" of Beijing off-road.
It is expected that in 2022, Beijing Off-Road will launch a new medium and large off-road vehicle, which will have completely different expressiveness in products, and will comprehensively surpass BJ40 in three aspects: design, off-road capabilities, and power systems, and due to higher positioning, product strength may not exceed the tank 300.
Product design is more forward-looking.
The new model will adopt a more excellent language design to take care of the needs of urban users, using a more square design concept to inject a better visual impact into the vehicle, from the current reverie map, the new car has become a pioneer in the field of hardcore off-road vehicles at the design level.
It is worth mentioning that from the earliest BJ40 to the later BJ80, BJ90 and then to today's new cars, Beijing Off-Road has already had its own research and development capabilities in design.
The core is more mature.
The new car will have two labels of lightweight and technical, Beijing off-road has previously said that the new car will use a large number of aluminum components after lightweighting, improve the strength and reduce the weight, optimize the strength of off-road and the fuel consumption used daily.
At the same time, the power system will add hybrid and 48V light hybrid, and the basic power engine may also use the Great Wall 2.0T and Mitsubishi 2.0T.
From the current point of view, the Great Wall's 2.0T and Mitsubishi 2.0T engines are very stable and the overall performance is excellent, Beijing off-road has an excellent off-road design background, can do better than the Great Wall in the details of the design, so the purchased power system continues to optimize, can greatly improve the stability of use, especially the reliability performance in the high-strength car environment.
It is worth mentioning that in terms of the core four-wheel drive system, Beijing off-road has achieved "off-road core three locks", so that this medium-sized hardcore off-road vehicle has a better ability to get out of trouble.
Although there is no more detailed information released on this car at present, from the current power, four-wheel drive and lightweight point of view, the positioning and pricing of this car are much higher than that of BJ40.
The Tank 300 is already priced at more than 200,000, at least 20% higher than the BJ40, and from the analysis of the gradient of the Beijing off-road internal product, the new car is only priced at 20% more expensive than the BJ40.
That is to say, the future of this medium-sized hard-core off-road vehicle has a high probability and a pricing dimension of the tank 300, so rational analysis, who is more competitive?