Edit | Yu Bin
Produced by | Chaoqi Network "Yu see column"
Under the pressure of modern people's increasing work and study, the number of people in the "glasses family" has also become larger. The prevalence of myopia and the deepening of the degree make the frequency of replacing myopic glasses gradually accelerate.
With the improvement of people's living standards and the improvement of eye care needs, people's demand for glasses decoration and eye protection continues to increase, and the purchase demand for various types of eyewear products continues to grow. The global demand for optometry correction is very large, which is the market demand that supports the foundation of the glasses market. In addition, the trend of global population aging, the continuous increase in mobile device penetration and use time, the increasing awareness of optometry protection among consumers, and the new concept of glasses consumption will also become an important driving force for the continued expansion of the global glasses market.
Here's the true story about him:
Sun Haiming, 55 years old, Hebei.
Only innovation can promote the development of enterprises, and walking into Sun Haiming's office, this calligraphy and painting comes into view.
Sun Haiming, 55, is the chairman of Longhui Mirror Industry Co., Ltd. and the president of the Optical Chamber of Commerce, and one of the first enterprises in China to manufacture glasses. Sun Haiming grew up in Hebei, a place known as the fertile land of talents, which grew up little by little half a century ago.
In the local area, as long as Sun Haiming's name is mentioned, people will always carry a little admiration and call him Sun Zong. Sun Haiming just started working as a grinder in the local eyewear factory, worked in technology, did sales, and eventually became the owner of the company. The faltering company was developed into a group covering more than 500 acres of land. Today, the market capitalization is more than 10 million.
Mr. Sun has been in the eyewear industry for decades, and not all of them are smooth sailing, which almost no one knows better than Sun Haiming.
Sun Haiming always said that he graduated from a social university, and everyone will believe it. In 1967, Sun Haiming was born in a farming family in Hebei. His parents divorced when he was eight years old due to special circumstances, and five years later his mother remarried, and his father worked far away in Henan, and has never returned home. Sun Haiming could only rely on his grandparents for his life, and the lack of materials in his youth and the gossip in the countryside made him insulted.
There is really no way to work in an eyewear factory by yourself. At the age of 15, Sun Haiming's grandmother suffered from cancer in order to raise money for treatment. Grandpa sold most of the family property. When his grandmother died at the age of 18, Sun Haiming, who was admitted to high school, could only go out to work because he could not afford to pay the tuition. The village chief looked at him pitifully and arranged for him to enter the glasses factory at that time to work.
Sun Haiming was determined at that time that he must get ahead. At that time, the working conditions of the glasses factory were very poor, and five or six rooms were owned by a factory. More than 30 workers are in it, mainly relying on the eyes to check the quality of products. Although Sun Haiming was very clever and quickly mastered the relevant technology, five years later, Sun Haiming was infected with the disease because of the dust of the lenses, which caused problems in his body. The doctor instructed Sun Haiming not to continue to engage in this work, and Sun Haiming was very uncomfortable and could only endure the pain of cutting love.
Giving up these two words is not in Sun Haiming's life dictionary, but this matter, he completed an important turning point in his life.
In the last century, China implemented a planned economic system, and the chain of glasses market and raw material supply was firmly grasped in state-owned enterprises, and other local enterprises were only supplementary points for productivity. At that time, sun Haiming's glasses factory was in a broken supply and could not get the supply of raw materials, and Sun Haiming, as the person in charge of the workshop, was sent to the glass factory in Henan to exchange technical guidance for supply guarantees.
To this end, Sun Haiming stayed in Henan for a year until the relevant technology of the glass factory was mature enough to provide certain raw materials for the enterprise. At the same time, Sun Haiming is also familiar with the whole production process of glass lenses from scratch. Sun Haiming, who returned to the factory, found that the raw materials were available, but there were many lenses and there was no sales market.
From that time on, Sun Haiming's brand awareness began to appear. Because at that time, many regional brands had spread in Beijing and Shanghai, but there were no regional brands in their own areas. So I was thinking that if I was in Shanghai, I would definitely build my own brand.
Sun Haiming was not limited to working in the workshop, but took the initiative to ask his superiors for instructions and wanted to break into the outside world. In two years, he traveled almost half of China, the longest one was more than a month on the road, from the north to the south, from the west to the east, the cold eyes of customers are commonplace. At that time, I wanted to visit the workshops of some enterprises, but I was cruelly rejected by the other party.
Under the repeated failed attempts, Sun Haiming gradually found a routine. He was keenly aware that there was more labor in the coal mining enterprises, and they were in great need of sunglasses when they worked, otherwise they would not be able to work at all.
Sun Haiming sat for more than 40 hours to go to the local area, where there are thousands of employees, equivalent to the number of people in a rural area. At that time, Sun Haiming's factory offered cheaper prices than other companies, and it could also provide door-to-door service, and the quality was better than other companies. In this way, Sun Haiming sold thousands of pairs of sunglasses, which became the largest order in the factory at that time.
After China's opening up, the local ushered in a period of vigorous development of the glasses industry, just two years later, Sun Haiming's company was formally transformed, and he also became the leading enterprise at that time because of his outstanding sales performance. Sun Haiming knows very well that this is not the end, but the starting point.
With the influx of a large number of foreign products into the Chinese market, local eyewear factories that were difficult to protect themselves began to withstand the pressure of competition and faced the dilemma of bankruptcy. Remembering that time, Sun Haiming described it as a huge disaster for China's eyewear industry. Overnight, glasses factories across the country almost closed down, and Sun Haiming looked very distressed.
In the 1990s, Sun Haiming's eyewear factory had to be split in two, and only more than 50 people remained in the factory that had grown to more than 400 people. At his insistence, in addition to retaining the headquarters, the other branches were basically handed over to Sun Haiming and prepared to regroup.
In those years, Sun Haiming's health was not good, and his hair began to fall in large quantities. As soon as he took office, he began to investigate the market, and a week later, he came up with the results: the quality of domestic glasses was uneven, and the design could not keep up with the trend of the times. Foreign products are indeed better than China's, and if the quality cannot keep up, consumers are reluctant to choose domestic products.
In order to make products that compete with foreign glasses, Sun Haiming decided to spend a lot of money to hire foreign engineers to guide him when there was no profit in the factory. In half a year, their glasses are no worse than those of foreign countries in terms of design and quality. At that time, many people only liked foreign products, so they were not interested in Chinese products.
Sun Haiming said that at that time, we took the glasses in the factory to the market, saying that this was imported, and consumers thought that what was imported was good. Speaking of this, Sun Haiming laughed and imitated the scene of that year to everyone. After that, he continued to say that you look again, this is domestic glasses, and people say that it is no wonder that the quality is not good.
After a period of time, Sun Haiming decided to shift his focus to foreign markets first. In the 90s of last century, Sun Haiming and the people in the factory went to participate in the international optical exhibition together, and were favored by foreign customers, and after the other party placed an order, they signed orders with foreign customers such as Britain and France at the Beijing exhibition. Shortly after the exhibition ended, they found that the plastic glasses were very hot sellers, and concluded that there must be a larger market in China and a higher safety factor.
Although there are still many technical problems that have not been solved, Sun Haiming can only continuously invest the money he earns into the research and development of lenses. Two years later, we finally overcame the relevant problems, successfully developed the relevant lenses, and gradually began mass production.
Today, much of the company's business has been handed over to the next successor. But Sun Haiming still can't move, and appears in the office at six o'clock every morning, which is his habit from childhood to adulthood, which is difficult to change and will not let himself be idle.
When asked if Sun Haiming would live stream the goods, Sun Haiming shook his head, but quickly laughed again, saying that he was very interested in live streaming the goods. Sun Haiming said that now he is no longer young, but the team will become younger and younger, and the current company belongs to the next generation of young people, he said he is very pleased.
At the beginning of 2020, the emergence of the new crown epidemic has caused a huge blow to all walks of life, and the eyewear industry is also at the center of the storm. Sun Haiming took the lead in launching an initiative to support the delay in resuming work until March, and set up an epidemic prevention and control team to publicize epidemic prevention knowledge and appease enterprise employees.
Because the epidemic has not been strictly controlled abroad, the foreign trade exports of enterprises have been affected. Sun Haiming said that international orders in the first half of the year decreased by 50%, and by this year it has recovered to 25%, probably in the second half of the year to return to the standard level before the epidemic.
For Sun Haiming, his life has been tightly tied to glasses and cannot be separated. He often admonishes his employees to insist on innovation, constantly innovate, and impress guests with the best quality. He firmly believes that as long as you persist, you will be able to reap success.
"Yu see column" believes that with the continuous application of new processes and new technologies, tortoiseshell, imitation wood, denim, mixing and matching and other design styles of frame products continue to emerge, the same style of products also have a variety of forms of expression, favored by the market, such as in recent years, the mix and match style continues to heat up, manifested in the collocation of plate frame and metal frame, splicing between plates, and the collocation of plates and ornaments, the use of carving, inlay and other processes to achieve the combination of plates and patterns, a variety of styles make the plate become the main material of the frame market, Promote the further development of the spectacle sheet market including cellulose acetate sheet.
The number of domestic glasses material manufacturers is large, the scale is small, showing a decentralized competition pattern, the industry has not yet formed a clear product standard, product quality is uneven, and the industry competition is more intense.