Tesla bicycle average cost exposure No advertising is the secret?

Recently, Tesla released its annual data, according to the annual report, the average production cost of its bicycle has dropped to 36,000 US dollars (equivalent to about 229,000 yuan). Among all the mass production OEMs in the fourth quarter of 2021, Tesla's operating margin is the highest, more than 12%, and Tesla's current product line starts at more than $36,000.

Tesla revealed that its cost per vehicle is 36,000 yuan (including all costs and expenses directly related to the production of the product), excluding day-to-day expenses, sales and marketing expenses.

At the same time, unlike traditional car manufacturers, which also saves it a lot of costs, Tesla also added: "We believe that our current projects, including large castings, structural battery packs, 4680 batteries and many other projects, will help us continue to minimize product costs." ”

In addition, it is worth noting that Tesla's Q4 financial report shows that Tesla's total gross profit reached $4.847 billion, the overall gross profit margin was 27.4%, and the gross profit margin of the bicycle was as high as 30.6%.

Xiaopeng third quarter financial report data

Although Xiaopeng has not yet released Q4 financial data, compared with its Q3 results, its total revenue for the third quarter of 2021 was RMB5.72 billion (US$890 million) and its auto sales revenue for the third quarter of 2021 was RMB5.46 billion (US$850 million).

Gross margin for the third quarter of 2021 (i.e. gross profit from car sales as a percentage of auto sales revenue) was 14.4%. This compares to 4.6% in the same period in 2020 and 11.9% in the second quarter of 2021.

Automotive gross margin for the third quarter of 2021 was 13.6%. It was 3.2% for the same period in 2020, compared to 11.0% in the second quarter of 2021.

Weilai's third quarter financial report data

Similarly, NIO has not yet released its Q4 financial report data, taking the third quarter of 2021 auto data as a reference, its sales were 8.6368 billion yuan (US$1.3404 billion), and its total revenue for the third quarter of 2021 was 9.8053 billion yuan (US$1.5218 billion).

In terms of gross profit, the gross profit margin of the vehicle in the third quarter of 2021 was 18%, in the second quarter of 2021 it was 20.3%, and in the third quarter of 2020 it was 14.5%. Consolidated gross margin was 20.3% for the third quarter of 2021, 18.6% for the second quarter of 2021 and 12.9% for the third quarter of 2020.

From the perspective of data comparison, Tesla's gross profit margin in the new car-making forces is a standout-