What is the iPhone like in everyone's mind? People have different opinions, saying that it is expensive digital products, saying that it is the crystallization of technology is also correct, but according to relevant data, nearly 87% of American teenagers choose iPhone because the iPhone can symbolize wealth and taste.
(Source Network)
The United States is the birthplace of smartphones, and Apple's headquarters are also located in the United States, and we also know that the iPhone in the United States is priced cheaper than in China. Take the iPhone 13, the price of Apple's official website in the United States is starting from 800 US dollars, about 5057 yuan, while Apple's Chinese official website starts at 5999 yuan, which is more than 900 yuan higher, of course, because there are relevant taxes and fees included. But shortly after the release of the iPhone 13 series, it is the Double 11 and Double 12 shopping festivals, and subsidies and coupons on some shopping platforms will sharply narrow this price gap, such as the well-known tens of billions of subsidies.
Especially in the New Year's Day holiday in 2022, some versions of the iPhone 13 are priced nearly a thousand yuan cheaper than the domestic official website, and the 256GB iPhone 13 only needs 5899 yuan, plus the coupons paid by the platform, the actual price is about 5700 yuan.
(No shopping platform coupons used)
The same version of the official website costs 6799 yuan, and the iPhone 13 256GB is priced at 899 US dollars on the official website in the United States, which is about 5683 yuan. It can be seen that the gap between the extreme subsidy price of about 5700 yuan on the shopping platform and the price of about 5683 yuan on the official website of the United States has been further narrowed.
To be honest, the price of 5700-5800 yuan is close to some Android flagship mobile phones, and for some enthusiasts, it will not be too outrageous. So why do so a large percentage of teenagers in the United States who buy iPhones feel that the iPhone is a symbol of wealth and taste? Everything is Apple's strength, influence and marketing.
First of all, teenagers like the sense of technology and freshness, Apple has captured their psychology, in many TV series and movie masterpieces, you can see the shadow of Apple devices, erasing logo devices abound.
Then there is the mobile phone is not like housing, cars, clothes, can be clearly distinguished between consumption levels and social class, mobile phones are most teenagers can not through foreign objects to approach a higher consumption level of the substitute, the price is not particularly expensive iPhone has become a feast. Using the same mobile phone with high-spenders and celebrities can increase the "sense of identity" of American teenagers in the group.
Finally, I have to admit that Apple is a very product-oriented company, whether it is the design, or the practicality of the product, the market has given a clear answer. The complete ecology and Jobs's former idol feelings make American teenagers even more overwhelmed. For the influence of the iPhone among mainland teenagers, what do you think, welcome to leave your real views in the comment area.