Sony announced at the end of January that it was acquiring Bungie Studios, the developer of the Destiny series
A few days later, on the third quarter earnings call of the fiscal year, Sony CFO Hiroki 10 revealed that PlayStation aims to launch more than 10 online service games in the next few years, and the acquisition of Bungie will help achieve this goal.
From 2014 to 2021, the global gaming content market doubled, mainly due to additional content revenue from online gaming services, which grew by an average of 15% per year during the period, according to Ten O'Clock. Sony expects this trend to continue.
According to Ten O'Clock, the strategic significance of acquiring Bungie, which seized this opportunity very early, is not only the successful Destiny series IP and the studio's main new IP, but also the ability to integrate Bungie's expertise and technology in the field of online service games into the Sony Group.
Ten times revealed that Sony plans to use the advantages gained from this acquisition to expand PlayStation Studios' game IP to the field of online service games, with the goal of launching more than 10 online service games in the fiscal year ending March 31, 2026.
In addition, Naomi Matsuoka, Sony's head of investor relations, talked about the benefits of the acquisition to Bungie in a subsequent Q&A session. According to her, Bungie hopes to cultivate its IP in a multi-dimensional way, and Sony Group's film, television, music and other business segments can help them achieve this.
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