On September 24, Titanium Technology held a titanium 2.0 strategy conference in Guangzhou. Titanium Technology is a corporate service company in the field of going overseas, dedicated to helping Chinese enterprises open up overseas markets, as of now, the cumulative service of more than 5,000 customers. The launch conference aims to explore the opportunities and challenges of enterprises going to sea, release the new brand system of Titanium 2.0, and officially launch a new brand identity.
Chinese companies need a strong oar
From the earliest Made in China to the internationalization of Chinese brands to the present, China's influence in the world is getting bigger and stronger. In the list of the top 50 leading consumer electronics brands in the world, China has occupied 12 seats.
Coupled with the fact that the state strongly encourages enterprises to go to sea, more and more Chinese brands are following the trend and eager to open up overseas markets, and enterprises are forming a new wave when they go to sea. At the press conference, Mr. Zhu Dongfang, President of IDG Asia Data Group, took the stage to tell the history of the development of Chinese enterprises going overseas.
In this context, Chinese companies need a role to help their brands, quickly enter a country, and quickly open up markets. Mr. Zhu said: "Titanium has great potential as an enterprise invested by IDG Capital. Moreover, the "14th Five-Year Plan" specifically proposes to deepen the construction of the international marketing service network, as a full-media marketing agency, Titanium Technology is placed high hopes.
In just 4 years, the business of Titanium Technology has covered more than 200 countries and regions around the world, serving nearly 5,000 customers, with a growth rate of more than 200%, becoming the fastest growing Internet enterprise in South China, and also a partner of leading enterprises such as ByteDance, Alibaba, Google, and Facebook.
Hardcore "rock youth" who treat the company as a product
In essence, the company's going to sea is a concrete manifestation of product confidence and cultural self-confidence. It is also this self-confidence that gave birth to the creation of Titanium. Li Shuhao, the founder of Titanium Technology, was once a rock youth, he said, "Through our strength to promote Chinese enterprises to the world, let us have a lot of pleasure."
At the press conference, CEO Li Shuhao shared the practice and concept of Titanium Technology 2.0. The Titanium 2.0 strategy is mainly divided into three sections, two "3 +X" and one "1+5". Among them, the first "3+X" strategy is to help Chinese brands go global; the second "3+X" strategy is the matrix construction of the three core platforms plus private domain traffic. The ultimate goal of the two "3+X" strategies is to build a one-stop overseas growth service platform.
Titanium Technology will serve a large number of experience and analysis models of the head enterprises in the past, sample and copy them in SaaS, and visualize them, so as to serve more mid-waist enterprises in the overseas industry. In addition, Titanium 2.0 will also provide five kinds of special functions and services, including effect, full case, internet celebrity, consultation, and creativity.
"Titanium is a company that is willing to lie on the ground and work." The name Titanium Technology is composed of Tec and Do, which means "working with technology". In the future, Titanium Technology will comprehensively promote the "company's productization", take care of Titanium as a product, and continuously carry out technical iteration to provide higher value services for overseas enterprises.
Li Shuhao said that Tec-Do2.0 will continue to iterate, "we have set ourselves a three-year plan, by 2024 we hope that Tec-Do2.0 will be fully completed, and look forward to building a 100 billion ecology that goes to sea." At present, Chinese enterprises have a very strong production capacity, manufacturing capacity, we hope that through the assistance of titanium, Chinese enterprises can free up time to have a stronger spirit of focus, the production of better quality content and products. ”