laitimes

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

For a long time, people's impression of Henan has stayed in the word "Central Plains". What is "Zhongyuan"? "Shang Shu YuGong" divides the world into "nine states", Yuzhou is located in the world of nine states, so it is called Zhongzhou, also known as "Zhongyuan", since ancient times there are "deer chasing the Central Plains", "if you want to take the world must first take the Central Plains". Since ancient times, the "Central Plains" has been a place where soldiers and families must fight, which has created many disasters and difficulties, so Henan has always left outsiders with the impression of conformism and conservatism. But Henan has a thick history and culture, just like a sentence on the wall in the Henan Museum: "Henan, reaching out is the Spring and Autumn Culture, and stepping on both feet is the Qin brick Han tile." "How to excavate and disseminate the thick Henan culture has become a big problem in Henan's literary and art circles."

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

This situation has changed since the out-of-the-loop program of Henan Satellite TV's "Tang Palace Night Banquet". Henan Satellite TV, which has always been tepid, suddenly caught fire in the warm and cold season of 2021, and almost overnight, several Tang Palace sisters completed the "hegemonic screen" cause of major headlines! Henan Satellite TV seems to have found its own positioning, and found a "sword of fish intestines" that revives the thick Henan culture in the cruel satellite TV competition circle. Immediately after that, Henan Satellite TV successively launched the "Lantern Wonderful Night", "Qingming Season Fantastic Tour" and "Dragon Boat Wonderful Tour", each time allowing us to see different surprises. Henan Satellite TV adheres to the cultural standard, takes the resurrection of the thick Henan culture as its mission, connects the ancient and modern with innovative forms of expression, shows the new style of contemporary Henan, and creates one rating miracle after another without star blessing and traffic promotion. On the evening of January 30, after the broadcast of the 2022 Henan Spring Festival Gala, the "Tiger Tiger And Tiger Chinese Tide" once again detonated the network and rushed to the hot search several times. The Henan Spring Festival Gala program not only continues the "big drama" of resurrecting traditional culture, but also connects with the flesh and blood of the current "Henan and China in progress", which is both stunning and warm.

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

Resurrect traditional culture, "National Color Heavenly Fragrance" and other stunning stages

"Cultural self-confidence is the most basic, deepest and more enduring force, and it is the spiritual driving force that motivates us to keep moving forward through thorns and thorns." At the representative conference of the All-China Federation of Literary and Art Circles and the Writers Association in 2021, General Secretary Xi Jinping once again emphasized cultural self-confidence, which is a requirement for Chinese writers and literary and art workers. How to tell the "Chinese story" well and create literary and artistic masterpieces seems to be the first consideration of the Henan Satellite TV Spring Festival Gala team. In an interview, director Chen Lei frankly said: "As literary and artistic creators, of course, we understand the risk of innovation, but it is also the trust of netizens that makes us more energetic to make "new" things, especially in the much-anticipated Spring Festival Gala, 'the steps should be bigger, I think it is what the audience wants to see'. Do not rely on traffic stars, nor rely on some unique resources, rely on their own advantages and Henan's own cultural heritage, innovation space is greater. ”

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

A dance drama of "National Color Tianxiang" once again allowed people to witness the ability of Henan Satellite TV to resurrect "traditional culture". Luoyang, the ancient capital of the Thirteen Dynasties in the memory of the Chinese people, was once the divine capital of the Wu Zetian era, where celebrities gathered, the lanterns were on the first day, and the ten miles of Changhong were the starting point of the Silk Road and the symbol of the prosperity of the Tang Empire. The people of the Tang Dynasty chanted everywhere: "Luoyang is the most suitable for the pulse flowers, and peonies are especially strange in the world." "They sang the self-confidence of the god's capital Luoyang, and sang about the breadth and brilliance of life. After the blossoming of the lanterns are the great rivers, who are not in them, as if they are in a different world. At the party, the dance "National Color Tianxiang" surprised the audience, making people feel as if they instantly dreamed of returning to the god's capital Luoyang. This dance program gathered 11 outstanding Chinese dancers, performing legends such as Bai Juyi, Di Renjie, Shangguan Wan'er, Guo Ziyi, Zhang Xu, Yu Wenkai and other legends of the Tang Dynasty, and went to a grand "Peony Covenant" to stage an audio-visual feast. There are the poetry of the poet Bai Juyi, the poetry landscape, the grass saint Zhang Xu's "pen walking dragon and snake", Guo Ziyi's "immediately fixing Qiankun" to calm the chaos of Anshi, the divine detective Di Renjie's "asking for the people's life" and so on, the scenes are exquisite, so that the audience enters the traditional culture and is greatly addicted.

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

In addition, "Yellow River Mud Baby" will be the national intangible cultural heritage clay sculpture technology on the screen, children's dance vividly appeared, calling childhood memories, telling the story of the Yellow River, the strong taste of the year comes to the face; "Towel Order" reproduces the scene of Mulan Jinge Iron Horse, the soundtrack is exciting and progressive, Mulan is beautiful and sassy, heroic and exposed; "Tai Chi" Has a soothing rhythm, passing on the philosophy of life that is rigid and soft, and wearing water drops and stones, soothing people's hearts. The whole party is different from the traditional Spring Festival Gala host string form, but with the "Chinese Festival" series of programs hatched in the "Chinese Festival" series of tang Xiaomei, King Kong, Roselle and many other explosive cultural IP images to replace the evening host, and play an important tandem role. The evening party broke the traditional stage performance form, continued the "network drama + network synthesis" presentation method, and adopted the form of stage performance + real scene interpretation in multi-scene and multi-dimensional performance, which enhanced the innovation and imagination of the evening, and was more in line with the aesthetics of young people. It seems that Henan Satellite TV has mastered the key to opening the expectations of the Chinese people, and Shouzheng innovation is becoming their significant label.

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

Pay attention to the current Henan, call for the warmth of the home country

Henan in 2021 is really difficult. Under the impact of the epidemic and floods, every individual has a very difficult life, and confusion, sentimentality, pain, etc. weave the fate of each individual. But in the face of disaster, Henan people can always prove their concept of life with simple actions - based on the present, watching tomorrow. Henan Satellite TV 2022 Spring Festival Gala did not ignore the current Henan and China. The skit "Don't Talk About Money" shows the gratitude of Henan people. In the face of the flood, the loving forces such as "hot dry noodles", "small dumplings", and "husband and wife lung slices" who came to support Henan gathered in the Central Plains to show the spirit of unity and courage to fight the disaster. The author once interviewed fire officers and soldiers after the 7.20 flood in Zhengzhou. In the face of sudden disasters, no matter where people are, they can always rush to the scene at the first time, which is their mission and the commonality of fire fighters in the new era. To describe this group of respectable and lovely people in one sentence, I think that "warriors and positions are always there, heroes and the sun and moon shine together" is the most appropriate. While creating a happy New Year atmosphere, the party did not ignore ordinary people, and it is precisely because of their existence that china has a splendid history of civilization for five thousand years, the speed of China's modernization rise, and The straight backbone of China. While reviewing the history of the song "People's Jiangshan", it also makes the mass heart of "the people are the Jiangshan, and the Jiangshan is the people" resound through 2022. As Southern Weekend's 2022 New Year's message said: "It is difficult for people to choose smoothly everywhere, but they do not want to be duckweed." And every you and I, never lie flat, never by the sky, we must strive to carve a mark on the compass of the times and destiny, and gather thousands of millets into a torrent and merge into the sea. ”

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation
The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

The Henan Satellite TV Spring Festival Gala team invited three major traffic students Wang Yibo, Liu Haoran and Zhang Yixing. Leaving aside Zhang Yixing's fashion interpretation, Wang Yibo and Liu Haoran are both from Henan. They are not only the high-quality idols of the new generation, but also the youth representatives who care about Henan. Although the two did not have a program interpretation, they encouraged Henan people to tide over the difficulties and bravely move forward through the power of language. I am destined by my own heavens, there will be a day in the distance to clear the clouds, warm language poured into the heart, making people suddenly hot.

The "Year Universe" Henan Spring Festival Gala is out of the circle again, and the key to "traffic" was originally Shouzheng innovation

Zhuang Ziyun: "Not refined and insincere, not enough to move people." "Henan Satellite TV Spring Festival Gala team once again with their sincerity to dedicate a Spring Festival Gala of the Year of the Tiger that has both surprises and warmth, I believe they will also have a more exquisite "audio-visual feast" on the road.

Source: Media Times Author: Niu Chong

Editor-in-charge: Qiming Editor: Niu Wen

Content Director: Xu Mingdao Shi Hanfeng

Swing toward the light when the wind

Read on