The caravans and camel bells in the western region look back for thousands of years, stringing together the ancient and modern of the Silk Road; the real scene and the scene are superimposed, outlining the dream of the "Hexi Corridor".
A unique charm of the "Silk Road Symphony" with different styles of music from Home and abroad to integrate the harmony sound of the Silk Road, "Lanling King's Entry" in the hundred drums and pipa of the silk string resonance of thousands of troops and horses, dome cornices, Silk Road surrounding, 360-degree panoramic stage so that audiences at home and abroad immersed in the legend and charm of the Silk Road civilization. Many netizens have praised that "a good stage", "the first time I saw the scene of a hundred people playing drums", "Shaanxi Satellite TV Silk Road Spring Festival Gala is too careful".
On the first day of the Lunar New Year (February 1), Shaanxi Satellite TV's 2022 Silk Road Spring Festival Gala premiered on Shaanxi Satellite TV, with regional characteristics and Silk Road style highlighted under the international vision and integrated expression, with new ideas and legends.
From 2017 to the present, after 5 years of innovation and precipitation, the cultural brand effect of the Silk Road Spring Festival Gala has gradually emerged. Shaanxi Radio and Television Rong Media Group (Taiwan) takes the international dissemination of Chinese culture as the incision and brings global audiences to share the wonderful "beauty of each other, beauty and commonality" through the Silk Road cultural theme evening.
Integrating China and foreign countries, the charm of the Silk Road culture is newly solved
The ancient and modern Silk Road carries the excellent traditional Chinese culture that has been passed down for thousands of years, and as an important channel for disseminating and telling Chinese stories well, the Spring Festival Gala of the Silk Road has been placed more expectations.
This year's Silk Road Spring Festival Gala is a high-standard theme and feature evening, bringing together many forces in the creation of the party - the evening party is guided by the State Council Information Office and the State Administration of Radio and Television, sponsored by Bauhinia Culture Group and the Information Office of the Shaanxi Provincial People's Government, undertaken by Shaanxi Radio and Television Financial Media Group (Taiwan), Wuzhou Communication Center, Phoenix Satellite TV, co-organized by Phoenix Network, Shenzhen Radio, Film and Television Group, Hainan Radio and Television General Station (Group), and supported by Shaanxi Provincial Radio and Television Bureau.
Xi'an is the starting point of the ancient Silk Road and an important fulcrum of the "Belt and Road" construction, and has a natural advantage in disseminating China's excellent traditional culture and telling Chinese stories. Starting from Xi'an, stringing together the characteristic culture on the Silk Road, Shaanxi Radio and Television Rong Media Group (Taiwan) integrated different Cultures of China and foreign countries, innovated artistic expressions, and created a theme party with cultural characteristics for global audiences during the Spring Festival.
The ancient Silk Road stretches for thousands of miles and lasts for thousands of years, accumulating the Silk Road spirit of peace and cooperation, openness and inclusiveness, mutual learning and mutual benefit and win-win results in the new era. To carry forward the spirit of the Silk Road is to promote mutual learning among civilizations. As a result, this year's Silk Road Gala also highlighted greater cultural tolerance.
Return to Chang'an with the song and dance dream of "Chang'an Ling", admire the beauty of Dunhuang murals and ancient styles in "Flying Tricks", and listen to the cultural journey of a piece of tea in "Wanli Tea Ceremony"... Different histories and cultures of different regions are intertwined.
While taking into account the regional culture, the evening party highlights the core of integration and symbiosis. The opening overture "Symphony of the Silk Road" is a vivid expression of multicultural integration and symbiosis. The program adapts and connects three classic songs depicting the Silk Road in China, Japan and Greece, and integrates multiple expressions such as "symphony + chorus + Interpretation of Silk Road characters" to paint a magnificent picture of the Silk Road that spans ancient and modern times for the audience.
Under the integration of Chinese and foreign cultures, the expression of internationalization and youthfulness has opened up a new look of national tide on the Silk Road and highlighted the cultural self-confidence of contemporary times. "Wanli Tea Ceremony" integrates Chinese folk music and world music elements to tell the story of the Tea Horse Ancient Road; the hundred-person national tide drum music plays "Lanling King's Entry Song" to play a magnificent scene with drums, pipa and other traditional Chinese instrumental music; the original song and dance "Millennium" integrates national instruments and M-pop styles, taking the audience through ancient and modern times and touching the thousand-year-old Silk Road culture in the integration of east and west.
Looking at the world, let the sound of the Silk Road "melt" sound
In recent years, Shaanxi Radio and Television Finance Media Group (Taiwan) has promoted the in-depth development of media integration based on strategic transformation, and has shown a new style in the process of building a new mainstream media. Based on the in-depth digging of Shaanxi cultural IP, there are many highlights of a series of integrated media products that disseminate traditional Chinese culture, including "2021 Silk Road Spring Festival Gala" and "Send You a Chang'an".
The Silk Road Spring Festival Gala is another positive practice of platform reform and upgrading and enhancing international communication capacity building.
While extending the idea of creating and integrating the theme party, Shaanxi Radio and Television Rong Media Group (Taiwan) is also focusing on building a large external propaganda pattern in promoting media integration.
At the same time as broadcasting on Shaanxi Satellite TV, the party was also broadcast on multiple platforms across the network, and jointly expanded external communication with Wuzhou Communication Center and other institutions. During the Spring Festival, the party was broadcast globally on 12 overseas television stations and media platforms on five continents, including Kirin TV in the United States, Propale TV in the United Kingdom, Kordia TV in New Zealand, Tianhe TV in Australia, and Dafu TV in Japan, to tell the story of China in the new era to global audiences and promote Chinese culture to go global.
Multi-terminal, cross-media, cross-border, the Chinese story on the Silk Road spread more widely through the Spring Festival Gala on the Silk Road, and through the world language of music, interweaving different rhythms and conveying common emotions.
Integrating the shape of the word "He", the innovative stage space of the Silk Road Spring Festival Gala has also built a different "Harmony Road" for audiences at home and abroad - the dome cornices that integrate the elements of ancient Chinese architecture and the flowing ribbons that meander and undulate to form a "he", highlighting the meaning of win-win cooperation and harmony and symbiosis.
Taking the international musical language and stage as the "link", the Silk Road Spring Festival Gala connects culture and literary and artistic expression, presents the tolerance and integration of the Silk Road culture, and uses the rendering and appeal of artistic expression to cross regional and national boundaries and stimulate more emotional resonance.
Along the Silk Road, the scene of ethnic exchanges and ethnic integration has been continuously recorded in the long river of history. Today, the story of the Silk Road is still playing out. Shaanxi Radio and Television Rong Media Group (Taiwan) integrates the Silk Road culture, interprets the spirit of the Silk Road, presents the vivid scenes on the Silk Road with the help of literary and art evenings, embraces innovation with an open mind, and actively expands the ability of international communication construction. The Silk Road Spring Festival Gala vividly explains the Chinese story, makes the surging sound of the Silk Road symphonize in "integration", and also allows the culture to spread to the outside world into the mind.
Source: Radio And Television Times