Zotye Automobile, which has disappeared for a while, may return!
Latest news: On November 30, 2021, Zotye received the (2021) Zhejiang 07 Breaking No. 13 Civil Ruling delivered by the Jinhua Intermediate Court, ruling to approve the reorganization plan of Zotye Automobile and terminate the reorganization procedure of Zotye Automobile.
After the Jinhua Intermediate People's Court ruled to approve the Reorganization Plan, the Company will enter the implementation stage of the Reorganization Plan, and the Company will be responsible for its implementation. Under the supervision of the manager, the company will promote the implementation work in accordance with the law and in strict accordance with the provisions of the "Reorganization Plan" to ensure that the "Reorganization Plan" is implemented in accordance with the law and efficiently within the statutory time limit.
*ST Zotye also said that in the future, it will make efforts to restore and optimize the traditional automobile business, as well as upgrade and expand the business of online ride-hailing and micro-electric vehicles. In addition, many netizens have said that the long-awaited "Baoshitai" has finally returned.
It is also the entry of the new capital "Jiangsu Shenzhen Business" that has brought Zotye Automobile back to life, and in 2021, it has finally completed the restructuring, Zotye Automobile will successfully pick the star, and the new Zotye Automobile will start again in 2022, and it is expected that the first car will also be Zotye TS5.
[1] Fuel oil, new energy dual qualification enterprises, Zotye still has advantages?
Zotye Automobile was also once a car brand that had entered the top 10 in the country in terms of sales, so from the aspect of production and manufacturing, Zotye Automobile has a certain strength. Moreover, Zotye Automobile is also a car company with the dual qualification of "fuel and new energy passenger car", which is also one of the most optimistic advantageous resources by capital.
You should know that many new car-making companies are also racking their brains for a production qualification, and some companies are also sparing no expense in order to obtain production qualifications, or simply find foundries to produce. Zotye Automobile holds the "qualification" and wants to restart, it will be much smoother.
【2】Zotye restart, must change the brand name?
Zotye Auto restarts, need to launch a new brand? I think it's necessary. On the one hand, because in the past, when Zotye was mentioned, the deepest impression left on users was "shanzhai", and therefore Zotye Automobile was once entangled in lawsuits and was sued by many overseas brands. Secondly, in the past, Zotye took a cost-effective route, and most of the products were also oriented to the middle and low end, so Zotye Automobile also frequently broke out quality problems. It can be said that the core advantage of Zotye Automobile lies in the ready-made production qualifications and ready-made factory equipment. The brand has little residual value, if Zotye still restarts with the "Zotye" brand, then the probability of failure is still very large.
[3] Zotye restart, must be based on new energy?
If Zotye restarts, I think we will not do fuel vehicles anymore, because Zotye itself does not have an engine, and the core patented technology of the gearbox is also purchased in the era of fuel vehicles. Therefore, Zotye must go all out to focus on new energy vehicles. In fact, through the market changes in recent years, it is not difficult to see that the purchasing power of Chinese users for new energy vehicles is very strong, and the acceptance is also very strong. Whether it is the Wuling Hongguang MINI EV, which costs more than 20,000 yuan, or the Weilai Automobile, which costs about 400,000, it can sell well.
Therefore, if Zotye Automobile takes new energy vehicles as the main focus and finds the product positioning, it can be successful. And compared to the engine and gearbox of the fuel car. The production and manufacture of electric vehicles is relatively simpler, and there are mature suppliers of batteries and motors.
Taking 10,000 steps back, even if Zotye Automobile fails after restarting, then some factory equipment and production qualifications for the production of new energy can also be favored by many new power companies, even if it is OEM production for other brands, it is also a good business.
Summary: In the past few years when Zotye Automobile disappeared, the Chinese market has undergone great changes, the era of fuel vehicles has passed, and the era of new energy has arrived. New power companies starting from 0, companies without production qualifications can succeed, not to mention that Zotye was once one of the top ten automobile companies in the country, and there are production qualifications, in theory, the restart of Zotye will be simpler.