On February 1, Beijing time, since Zhou Qi joined the Melbourne Phoenix in Australia, this team has also attracted the attention of a large number of Chinese fans. The Phoenix team also officially announced that it will set up the first "Spring Festival Battle" in the history of the team on February 5, the opponent will be the Perth Wildcats, and the performance of Chinese elements such as lion dance will also be set up during the game.
This practice of the Phoenix team is obviously also a manifestation of the Zhou Qi effect. Team CEO Tommy Greer said bluntly in an interview that the reason for setting up the "Spring Festival War" is also to hope that Zhou Qi and many Chinese fans who have become Phoenix fans because of him can feel a sense of belonging.
"Zhou Qi, like the Qimi who became a Phoenix fan because of him, is a valuable member of the Phoenix family. As a club, that's how we make him and them feel a sense of belonging. Our Spring Festival battle will be a permanent part of our season, and we hope to get better and better. ”
In addition, the CEO also said that Zhou Qi's joining has more significance. He called Zhou Qi a Chinese superstar, and through him, the Phoenix team has also strengthened its relationship with the Chinese community, and many local Chinese fans have now become Phoenix fans and will go to the team's home stadium to cheer.
In order to give back to Zhou Qi's fans, all Phoenix members will get a Zhou Qi star card, of which 100 lucky ones will get the player's signed version of the star card.
I have to say that this move of the Phoenix team is very wise, which not only expands its influence among Chinese fans, but also allows Zhou Qi to enhance his sense of belonging, which is also worth learning from CBA teams.